BHMS4543 Integrated Study (Marketing)

WORKSHOP #1 INTRODUCTION

27 January 2023

Dr Calvin Cheng
Email: calvin.cheng@cpce-polyu.edu.hk

1
The Arrangement of Workshops on 27 Jan

Workshop #1 – 10:00am to 1:00pm Workshop #2 – 2:00pm to 5:00pm

(Room WK-S1101, WK Campus) (Room WK-S1101, WK Campus)
1. General Information and Requirements 1. Research Topic Development
2. Approaches and Format

3. Working with Your IS Supervisor

4. Turnitin

5. Developing Topic, Introduction and

Literature Review
6. Assessment Criteria

2
Important Guide
• Use exact format of cover page from Student Handbook
for Proposal, Progress Report and Final Report
(2022/23 version)

3
Important Contacts
1. Your IS Supervisor (To be announced soon)

2. Your Award Leader

BA (Hons) in Marketing and Digital Strategy
• Dr Daisy Lee (Tel: 3746 0744; Email: daisy.lee@cpce-polyu.edu.hk)

BA (Hons) in Marketing and Public Relations

• Dr Aris Lam (Tel: 3746 0704; Email: aris.lam@cpce-polyu.edu.hk)

BA (Hons) in Marketing Management

• Dr Calvin Cheng (Tel: 3746 0719; Email:
calvin.cheng@cpce-polyu.edu.hk)

4
1. General Information and Requirements
• The Integrated Study (IS) is a significant part of your
Honours assessment, which accounts for 3 credits in the
programmes of Bachelor of Arts (Honours) Scheme in
Marketing
• This subject require to work out a paper (report) on a
title/topic relevant to marketing area

5
1. General Information and Requirements (con’t)

• On successfully completing the subject, students will be

able to:
• (a) identify an issue faced by an organisation or a theoretical model
in the marketing, retail and services management, digital strategies,
or public relations sector;
• (b) apply relevant concepts and theories to study and critically
analyse the issue or the theoretical model;
• (c) develop a personal career plan or an improved theoretical
framework ; and
• (d) present the analysis and recommendations in a rigorous, logical
and coherent way.

6
1. General Information and Requirements (con’t)

15%
(500 – 800
words)

15%
(600 – 1,000
words)

70%
(3,000 – 4,000
words)

7
 1. General Information and Requirements (con’t)

(May subject to change)

8
1. General Information and Requirements (con’t)
• Late Submission
• Late submission of reports (proposal, progress report and/or
final report) will NOT be accepted.
• In principle, late submission equals 0 mark.
• If students are unable to submit on time because of illness,
injury or other unforeseeable reasons, they may apply for a
late submission with documentation within 5 working days
from the submission deadline with the IS Advisor/ Programme
Leader. Permission is subject to the approval of the IS
Advisor/ Programme Leader.

9
1. General Information and Requirements (con’t)
• Retention of Working Papers
• All working papers (e.g. notes, photocopies of articles,
drafts, information collected) MUST be retained until the
grade of the Integrated Study is formally released. These
papers should be kept in an accessible place and be readily
produced upon request from the School.

• Your grade for the Integrated Study may be adversely

affected if you fail to produce the working papers when
requested by the School.

10
1. General Information and Requirements (con’t)
• Resubmission/ Retake
a. Students who have submitted the final report and considered
marginally failed may be given a resubmission opportunity
subject to the decision of SARP
 SARP would decide a deadline for resubmission. The re-submitted project
would be marked by the original project Supervisor.
 Students have one 20-minute meeting opportunity with the Supervisor
before resubmission.
 The highest grade to be given for re-submitted projects should be grade
“C”. Result of re-submitted projects would be finalized in SARP meeting
in the next semester.
b. Students who have not met the subject requirement and were not
given a resubmission opportunity would fail the subject. They
would be required to retake the subject and pay the
corresponding tuition fees.
 Students who have failed the IS project may be requested by SARP to
attempt a new topic.
11
2. Approaches and Format
Approach / 1) Literature Review 2) Data Analysis 3) Career Planning 4) Market Study
Key Sections
Choose
1 approach 1 Title Page* Title Page* Title Page* Title Page*
+ 2 IS Report Declaration IS Report Declaration IS Report Declaration IS Report Declaration
Form & Word count^ Form & Word count^ Form & Word count^ Form & Word count^
Decide
1 topic/title 3 Table of Contents Table of Contents Table of Contents Table of Contents
4 Abstract Abstract Executive Summary Executive Summary
5 Introduction Introduction Introduction Introduction
6 Literature Review Literature Review Industry analysis Country & Industry
analysis

7 Recommendations on Research Personality tests Business potential

theories Methodology

8 Managerial Implications Findings & Insight & Personal Managerial

Discussions Career Plan Implications

9 Conclusion Conclusion Conclusion Conclusion

10 References References References References
11 Appendices (if any) Appendices (if any) Appendices(if any) Appendices (if any)
12 Supervision Log sheets Supervision Log Supervision Log Supervision Log
sheets sheets sheets
13 Turnitin report Turnitin report Turnitin report Turnitin report

12
 Based on a
2. Approaches and Format (con’t) “model”

• (1) Literature Review approach

• introduce a problem/issue in the Marketing or Public Relations
industry, critically evaluate the importance of the
problem/issue, provide some related literature to the with a model

problem/issue, give some recommendations on theories for

problem solving or future improvement, and identify
contributions to managerial decision making

13
 Need a “ready
2. Approaches and Format (con’t) questionnaire”

• (2) Data Analysis approach

• identify the research questions, and then answer them by using
the findings from the primary data OR secondary data. The
analyses could be qualitative OR quantitative
A survey
using a ready
questionnaire

14
 About a
2. Approaches and Format (con’t) “job”

• (3) Career Planning approach

• perform an in-depth analysis on an industry or a company in
the Marketing or Public Relations sector
• an exploration of the personality of the author
• examples of psychometric tests
• Honey and Mumford – Learning Styles
• VARK Questionnaire – Learning Preferences
• Myers-Briggs Based Personality Type Indicator (MBTI)
• Belbin Team Roles
• develop a personal career plan

15
 About an
2. Approaches and Format (con’t) “industry”
(not recommended for
• (4) Market Study approach FT students)
• conduct a market study for a Marketing or Public Relations
industry
• may include country and industry analysis and identification of
business potential etc.
• implication / contribution to managerial decision making
should be discussed

16
 2. Approaches and Format (con’t)
Approach / 1) Literature Review 2) Data Analysis 3) Career Planning 4) Market Study
Key
Sections
1 Title Page* Title Page* Title Page* Title Page*
2 IS Report Declaration IS Report Declaration IS Report Declaration IS Report Declaration
Form & Word count^ Form & Word count^ Form & Word count^ Form & Word count^

3 Table of Contents Table of Contents Table of Contents Table of Contents

4 Abstract Abstract Executive Summary Executive Summary
5 Introduction Introduction Introduction Introduction
6 Literature Review Literature Review Industry analysis Country & Industry
analysis

7 Recommendations on Research Personality tests Business potential

theories Methodology

8 Managerial Implications Findings & Insight & Personal Managerial

Discussions Career Plan Implications

9 Conclusion Conclusion Conclusion Conclusion

10 References References References References
11 Appendices (if any) Appendices (if any) Appendices(if any) Appendices (if any)
12 Supervision Log sheets Supervision Log Supervision Log Supervision Log
sheets sheets sheets
13 Turnitin report Turnitin report Turnitin report Turnitin report

Task 1: Project Proposal (Indicative Only) [by 17 February 2023]

1) Title of the Study + Approach of the Study
5) Theoretical model (Description + Graph)
2) Introduction (Background + Significance/
[if applicable]
Expected contribution of the study +
6) References (not included in word count)
Objectives of the Study)
17
4) Literature Review (brief)
 2. Approaches and Format (con’t)
PRO
GR E
SS
Approach / 1) Literature Review 2) Data Analysis 3) Career Planning 4) Market Study
Key
Sections
Task 2: Progress Report (Indicative
1 TitleOnly)
Page*[by 24 March 2023]
Title Page* Title Page* Title Page*
1) Title of the Study (Revise if needed)
2 analysis
2) Literature review/ Industry IS Report Declaration IS Report Declaration IS Report Declaration IS Report Declaration
Form
3) References (not included in word count) & Word count^ Form & Word count^ Form & Word count^ Form & Word count^
+ any other sections suggested by your IS Supervisor
3 Table of Contents Table of Contents Table of Contents Table of Contents
DO NOT COPY AND PASTE THE 4 SAME CONTENTS
Abstract FROM PROPOSAL.
Abstract Executive Summary Executive Summary
Need to provide improved version
5 if required.
Introduction Introduction Introduction Introduction
6 Literature Review Literature Review Industry analysis Country & Industry
analysis

7 Recommendations on Research Personality tests Business potential

theories Methodology

8 Managerial Implications Findings & Insight & Personal Managerial

Discussions Career Plan Implications

9 Conclusion Conclusion Conclusion Conclusion

10 References References References References
11 Appendices (if any) Appendices (if any) Appendices(if any) Appendices (if any)
12 Supervision Log sheets Supervision Log Supervision Log Supervision Log
sheets sheets sheets
13 Turnitin report Turnitin report Turnitin report Turnitin report

18
 2. Approaches and Format (con’t)
Approach / 1) Literature Review 2) Data Analysis 3) Career Planning 4) Market Study
Key
Sections
Task 3: Final Report 1 Title Page* Title Page* Title Page* Title Page*
[by 28 April 2023]
2 IS Report Declaration IS Report Declaration IS Report Declaration IS Report Declaration
Form & Word count^ Form & Word count^ Form & Word count^ Form & Word count^

3 Table of Contents Table of Contents Table of Contents Table of Contents

4 Abstract Abstract Executive Summary Executive Summary
5 Introduction Introduction Introduction Introduction
6 Literature Review Literature Review Industry analysis Country & Industry
analysis

7 Recommendations on Research Personality tests Business potential

theories Methodology

8 Managerial Implications Findings & Insight & Personal Managerial

Discussions Career Plan Implications

9 Conclusion Conclusion Conclusion Conclusion

10 References References References References
11 Appendices (if any) Appendices (if any) Appendices(if any) Appendices (if any)
12 Supervision Log sheets Supervision Log Supervision Log Supervision Log
sheets sheets sheets
13 Turnitin report Turnitin report Turnitin report Turnitin report

19
2. Approaches and Format (con’t)
Standard Title Page Standard Declaration Form

20
P.25 & 26 of IS Student Handbook
2. Approaches and Format (con’t)
• Writing Style
• The project should be written in an academic writing style. First person references
(I, we, us) should NOT be used unless it is appropriate (e.g. Career planning).
• Layout and Format
• Typed; double-sided printing; white A4 paper
• Font : Times New Roman font size 12
• Spacing : Single line spacing (Insert a line in between paragraph)
• Page numbers should be indicated at the bottom of each page
• All sections and subsections should be numbered and given a title (e.g. 1.
Introduction, 2. Literature review/ Industry analysis, etc.)
• Legibility of all submitted copies (drafts and final submission) should be ensured,
i.e., text and image of the copy should be ready for reproduction from a photocopier
• Color printing is not necessary.
• Referencing Style
• APA or Harvard Referencing method should be used consistently throughout all
written reports.
• Detailed guidelines of referencing (http://www2.elc.polyu.edu.hk/cill/referenc.htm)
and referencing machines
(http://www2.elc.polyu.edu.hk/cill/referenceMachine.htm)

21
3. Working with Your IS Supervisor
• You will be assigned to a Supervisor who will provide you the appropriate
guidance.
• Each student is entitled to a maximum of 2.5 hours of consultation (e.g. 5 consultation
meetings each of 30 minutes); OR other forms of arrangements by your Supervisor.
• You should be well-prepared before asking questions or meeting with your Supervisor
(e.g. use your knowledge you have learned from the programme to identify specific
questions and possible solutions).
• Specifically, the Supervisor’s role is to:
• provide appropriate guidance;
• comment on the progress and quality of your work;
• give advice to the best of his/ her ability; and
• perform assessment on your Proposal, Progress Report and final Integrated Study Report.
• It is NOT your Supervisor’s responsibility to:
• proofread your written report or any drafts;
• review/comment on your drafts or perform any pre-marking of your written report;
• specify what you need to do or tell you what to do;
• manage your work schedule or progress; and
• arrange printing for materials that you wish him/ her to read (all such materials should be
submitted in hardcopy to your Supervisor before or during a scheduled meeting).

22
3. Working with Your IS Supervisor (con’t)
• To make the best use of meetings with your Supervisor, you should
• manage your work progress and schedule properly;
• initiate communication and arrange regular meetings with your Supervisor;
• prepare and keep clear records of the discussion (in the form of a Supervision Log Sheet)
to ensure all intended meeting objectives are achieved on time;
• address communication issues with your Supervisor;
• maintain communication records with your Supervisor; and
• ask for comments but NOT direct instructions from your Supervisor.

P.27 of IS
Student
Handbook

23
4. Turnitin [ Progress Report & Final Report]

• A User Guide is available at http://portal.cpce-polyu.edu.hk

• A link for trial submission will be available at Moodle

• The Turnitin Similarity Report generation speed (usually instant) of your

1st submission + 2 re-submissions depends on the size of your paper and
the number of worldwide users using Turnitin
• From the 4th submissions, it may take 24 hours to process the Turnitin
Similarity Report.

24
4. Turnitin (con’t)
• FAQs
• What is the acceptable percentage of similarity?

25
4. Turnitin (con’t)
• FAQs
• What is the acceptable percentage of similarity?

26
More on Approach 1 & Approach 2

27
5. Developing Topic, Introduction and Literature Review
• A good topic
• Originality;
• Interesting and appealing to both scholars and practitioners of
marketing, retail and/or public relations field; and/or
• Feasible and practicable implication for project investigation /
implementation.

Consumer Behaviour
International Management
Marketing

28
5. Developing Topic, Introduction and Literature Review
• (a) Developing your topic
• Step 1
• Think about an issue/ concept/ symptom that you are interested
• Examples

Fashion Use of
Purchase Social Media

Hotel Choice Brand Loyalty

29
5. Developing Topic, Introduction and Literature Review
• (a) Developing your topic
• Step 2
• What do you want to study about the issue/ concept/ symptom?
• Examples
• (a) Why?
 Factors influencing (or affecting) customer purchase on xxx
 Identifying key factors affecting customer…
 The impact (or influence) of xxx on customer…
 The relationship between xxx on yyy (e.g. service quality vs. customer satisfaction)
• (b) Difference among different types of the customers?
 Socio-demographic differences on customer purchase on xxx
 Gender and age differences on customer use of xxx
 Personality differences on xxx
• After you have a draft topic, you have to search for related literature to
ensure that your topic is feasible and workable.
• Example: I am interested in fast fashion purchase…

30
5. Developing Topic, Introduction and Literature Review
• (a) Developing your topic Search for
• Step 3 “models”
• After you have a draft topic, you have to search for related literature (“model”)
to ensure that your topic is feasible and workable
• Example (i): I am interested in luxury fashion purchase…
• Go to library: “Electronic Resources”  “Databases”  Emerald/Ebsco/Jstor
• Type in keywords such as “luxury”, “fast fashion”, “purchase” OR
• If you don’t have any idea of the topic, type any relevant journal name and look at the
latest issues to brainstorm if there is any possible “model” to use.

Theoretical model
Conceptual framework

Constructs,
Relationships
Lit. review: Hypotheses 
Data Analysis: Hypotheses 
(Example: Journal paper with a “model”) 31
 5. Developing Topic, Introduction and Literature Review
• (a) Developing your topic (Approach 2
only)
• Step 3 Search for
“questionnaires
”

Questionnaire can be found from:

1) Description in methodology / instrument
(Example: Journal paper with a development
model and a “questionnaire”) 2) Tables
3) Appendix

32
5. Developing Topic, Introduction and Literature Review
• (a) Developing your topic
• Step 4
• Think about your own originality, i.e. how your study is different from
the literature?
• Can I say no one do such study in HK? But then… why HK is so important?
• Common approach: adding / integrating factors

Figure 1. Theoretical model of this study

Paper 1 Paper 2 Your Paper A

A A A existing B X
B
B X C
D X C X
D D New
C E added factor?
E
E

33
5. Developing Topic, Introduction and Literature Review
• (a) Developing your topic
• Step 5 (optional)
• Think about whether you would like to focus on a particular industry /
a particular group of customers / a particular city ?
• E.g. fast food
• E.g. Gen Y; Millennials
• E.g. Hong Kong

• Yes, you can… but…

• If you work on Approach 1 (Literature Review)… while you can still refer
to some general studies in the area, e.g. fast food preferences in general, but
you have to identify specific papers to support your topic, e.g. Gen Y, fast food
in HK
• If you work on Approach 2 (Data Analysis), you have to collect data from
the particular group of respondents, e.g. millennials in HK

34
How to develop your model?
My proposed model comes from a combination of the following
two journals:
1. Zeith, B. (2018). Reviews on A and B in the digital industry.
Journal of Marketing, 30(2), 218-238.
Attitude
Informativeness towards social Purchase
media intention
Entertainment advertising

2. Lau, et al. (2022). Developing the success factors in social media

marketing. Journal of Marketing Management, 20(4), 218-246.
Perceived usefulness

Perceived ease of use Attitude towards

social media
Perceived vividness advertising

Interactivity

35
Theoretical model on attitude towards social
media advertising
Entertainment

Informativeness

Attitude towards
Perceived Purchase
social media
usefulness intention
advertising

Perceived ease of
use

Perceived vividness

36
Notes: Using consistent wordings in the report
• Use of exact wordings
• E.g.
• Purchase intention vs Actual purchase behaviour in g s
me an
• E-trust vs Trust re nt
D iffe
• E-commerce vs Online shopping
• Any constructs that were NOT included in your model
should NOT be included in your assignment
Should “cu
Perceived s tomer satis
value faction” ex
plained in
assignmen
t?
Attitude toward Online purchase
Trust
online shopping intention

Privacy

Use PowerPoint to draw your model  Better format

37
5. Developing Topic, Introduction and Literature Review
• (b) “Introduction” Section
• 3 key elements to be included
• (i) Background
• e.g. the industry development / popularity of the issue
• (ii) What have been done in prior studies plus what is the significance /
originality of your study
• (iiI) Your research objectives

38
5. Developing Topic, Introduction and Literature Review

• (b) “Introduction” Section

• How to define research objectives?
• a specific list of tasks to accomplish
• examples
• To identify the key factors affecting …
• To investigate the socio-demographic differences among customers…
• To examine the impact of…
• To develop an integrative model that explains…

• To suggest marketing strategy for…

• To discuss the marketing implications for effective implementation of…
• To recommend…

39
5. Developing Topic, Introduction and Literature Review
• (c) “Literature Review” Section
• Sources
• Academic journals will be the most useful and reliable in your literature
review, though books, newspapers and magazines, government
documents and reports can also be good sources of ideas / background
information
• Journals
• Provide updated studies related to theories
• Sometimes a bit difficult to understand
• Higher quality
• Books
• Provide details of basic concepts and definitions
• Easy to Understand
• But, NOT / LESS Updated
• Non-refereed sources is NOT recommended
• e.g. Wikipedia, forum, blog, etc.

40
5. Developing Topic, Introduction and Literature Review
• (c) “Literature Review” Section
• How to write a literature review? Chronolog
y

the most
common

Concepts / Possible
From University of Manchester on phrases and Themes / Structur Methods
Factors e
sentence structure for academic writing:
https://www.phrasebank.manchester.ac.uk/

Writing abstracts
Indicating shared knowledge
Theories
Writing acknowledgements
Written academic style
British and US Spelling
Punctuation
Sentence structure
Paragraph Structure
Commonly confused words
Phrases used to connect ideas
Commonly used verbs 41
  Chronology
What approach is used?  Methods
- Arranging events in their order  Theories
of occurrence in time  Concepts / Themes / Factors

Russell, C. A., & Rasolofoarison, D. (2017). Uncovering the power of natural endorsements: a
comparison with celebrity-endorsed advertising and product placements. International Journal of
Advertising, 36(5), 761-778.

Literature Review
The use of celebrities as advertising endorsers and agents of persuasion can be traced back to the late
nineteenth century (Erdogan 1999). Advertisers have long capitalized on the idealized images associated
with celebrity lifestyles and entertainment content (Hirschman and Thompson 1997) to link their brands
to celebrities via traditional endorsements. The advertising practice is based on the assumption that
audiences envy, admire and wish to emulate the consumption constellations and aspirational lifestyles
that surround celebrities (Festinger 1954; Hirschman and Thompson 1997)…
However… the explosion of product placement in particular has led to associations between celebrities
as characters in a movie or TV series and the brands that appear in the content of the entertainment
vehicle (Russell 2002). In fact, the growth of product placements has significantly outpaced traditional
advertising and product placement is now considered a ‘strategic must-have’ in marketers’ toolkits (PQ
Media 2016).
And finally, celebrities have increasingly strong social media presences and followings that give them
direct contact with their large fan bases via their personal Instagram or Twitter accounts and Facebook
pages… Social media allows celebrities to provide information about themselves and their lives directly
to consumers and this often includes other brands (Stever and Lawson 2013; Jin and Phua 2014)…
42
  Chronology
What approach is used?  Methods
 Theories
 Concepts / Themes / Factors

Pike, S. (2003). The use of repertory grid analysis to elicit salient short-break holiday
destination attributes in New Zealand. Journal of Travel Research, 41(3), 315-319.

Literature Review
A review of 84 destination image studies was undertaken. Sixty-seven (80%) of these
studies used lists of attributes, in structured questionnaires, to operationalize destination
image. More than 100 attribute themes were used in these studies. It has been suggested
that the value of early destination studies to practitioners was limited, due to a failure to
recommend determinant attributes (Crompton, Fakeye, and Lue 1992). Therefore, 39 of
these studies, which had nominated determinant attributes or factors, were analyzed
separately. Thirty-seven major attribute themes were identified. Most of the structured
studies relied on the supply-side generation of attribute lists. The most common methods
of attribute selection were literature review, content analysis of brochures, and interviews
with practitioners. Less than one quarter of the studies used unstructured methods to elicit
attributes from consumers in their questionnaire development. Qualitative methods used to
elicit salient destination attributes included personal interviews, focus groups, and
repertory grid. 43
  Chronology
What approach is used?  Methods
 Theories
 Concepts / Themes / Factors

Shih, Y. Y., & Fang, K. (2004). The use of a decomposed theory of planned behavior to
study Internet banking in Taiwan. Internet research, 14(3), 213-223.

Literature Review
This study postulates on the basis of the TPB and the diffusion of innovations theory that
an individual’s intention to adopt Internet banking is determined by three factors –
attitude, subjective norm and perceived behavioral control (Rogers, 1983). Three
alternative models (i.e. theories) – the TRA, the TPB and the decomposed TPB,
primarily adapted from Taylor and Todd (1995) – are here examined and compared.

3.1 Model 1: TRA

…
3.2 Model 2: TPB
…
3.3 Model 3: Decomposed TPB
… 44
  Chronology
What approach is used?  Methods
 Theories
 Concepts / Themes / Factors
Lloyd, A. E., Yip, L. S., & Luk, S. T. (2011). An examination of the differences in retail service evaluation
between domestic and tourist shoppers in Hong Kong. Tourism Management, 32(3), 520-533.

Literature Review
2.1. Tourist shopping behavior
Shopping is the number one activity for tourists, and it accounts for a large component of travel expenditure
(Kinley, Josiam, & Kim, 2002)…
2.2. Conceptualizing retail customer perceived value (CPV)
The most widely adopted definition of CPV is “the consumer’s overall assessment of the utility of a product
based on perceptions of what is received and what is given” (Zeithaml, 1988)… an extended model of retail
CPV is developed by incorporating not only the customary dimensions of product quality, service quality and
price; but also including perceived risk,
2.2.3. shop environment, ability to match lifestyle, and effort, which are
Price
crucial for assessment of emotional benefits.
Buyers generally consider price as a monetary sacrifice. Price is what the consumers actually
2.2.1. Product quality pays and the conventional approach to CPV treats it as a measure of cost. Price is an important
extrinsic cue which influences the buyer to form value perceptions. Research demonstrates that
2.2.2. Service quality price is second to brand name on signaling quality perceptions (Dawar & Parker, 1994).
2.2.3. Price However, early studies show that a positive price-quality relationship does appear to exist
(Monroe, 1973; Monroe & Krishnan, 1985; Rao & Monroe, 1989). If the quality enables the
2.2.4. Perceived risk consumers to conclude it is a good value-for-money, this conclusion will enhance CPV.
2.2.5. Shop environment Therefore, given both sides of argument, price is considered a dimension of CPV.
2.2.6. Lifestyle
2.2.7. Effort
45
6. Assessment Criteria
• Assessment of Proposal will focus on your formative performance based on the
criteria as shown below:

P.28 of IS Student Handbook

46
6. Assessment Criteria
• Assessment of Progress Report will focus on your formative performance (i.e.
progress and improvement) on top of the quality of your work

47
P.29 of IS Student Handbook
6. Assessment Criteria
• The Final Report will focus on the quality and quantity of the final deliverables

P.30 & P.31 of IS Student Handbook 48

49