EVOLUTION

OF MEDIA
IN THE PHILIPPINES
PRE-COLONIAL
TRACES (1500)
 PRE-COLONIAL TRACES (1500)

It was the time before the arrival of European colonizers

in the 16th century. During this time, the Philippines was
made up of small, iindependent communities each with
their own unique cultures and traditions. In terms of
media, the pre-colonial Philippines had a rich tradition of
oral storytelling, and various forms of visual art.
BAYBAYIN HINILAWOD
 BAYBAYIN
Baybayin is a pre-colonial
writing system used in the
Philippines consisting of 17
characters representing
syllables. It was used to record
important information and
personal communication. It
declined after the arrival of the
Spanish in the 16th century but
there has been a recent revival
of interest to preserve and
promote its use.
 HINILAWOD
Hinilawod is an epic poem from
the Sulod people of Panay Island in
the Philippines, considered one of
the longest in the country. It tells
the story of three Sulod warriors
and their encounters with
supernatural beings and monsters,
touching on themes of love,
loyalty, and honor. It originated in
pre-colonial times, was transmitted
orally, and written down in the
1950s. It is considered an important
part of the country’s cultural
heritage and is studied and
preserved today.
 THE PRINT INDUSTRY
AND FILIPINO FREEDOM
(1811)
 THE PRINT INDUSTRY AND FILIPINO
FREEDOM (1811)

The establishment of the first printing press in the Philippines

by the Spanish colonial government in 1811 made it easier to
spread information and ideas in local languages. It led t the
creation of religious materials, newspapers, and political
pamphlets, and played a crucial role in the eventual fight for
independence from colonial rule.
GACETA DEL SUPERIOR GOBIERNO NOLI ME TANGERE
 GACETA DEL SUPERIOR GOBIERNO

The Gaceta del Superior Gobierno was the

official newspaper of the Spanish colonial
government in the Philippines during the
early 19th century. It disseminated official
government news and decrees, but also
published articles that criticized Spanish
colonial rule and advocated for greater
poitical and economic rights for Filipinos.
The newspaper contributed to the formation
of a nascent Filipino nationalist movement,
despite being closely monitored and censored
by Spanish authorities.
 NOLI ME TANGERE
It is a novel written by Dr. Jose Rizal that
exposed the injustices and abuses
committed by the Spanish authorities
during the colonial period in the
Philippines. It became a significant tool
for spreading nationalist sentiment and
promoting revolution against Spanish
rule, contributing to the fight for Filipino
freedom. Despite facing opposition from
the colonial government and the Catholic
Church, it gained popularity among
Filipinos and played a crucial role in the
Philippine Revolution of 1896.
 THE
INDUSTRIAL
AGE (1860)
 THE INDUSTRIAL AGE (1860)

The Industrial Age was a period of major economic and

social transformation that occured in the 18th and 19th
centuries. It was characterized by the shift from manual
labor to mass production using machines and assembly
lines. This led to increased productivity and the growth
of the middle class, but also had negativeconsequences
such as environmental pollution and exploitation of
workers.
POSTERS NEWSPAPERS
 POSTERS
In the Industrial Age, posters
were a popular way to advertise
and communicate. They were
large and displayed in public
spaces. Posters were used to
promote products, services,
events, and political campaigns,
and had bold graphics and
typography. New printing
technologies made it easier and
cheaper to produce posters in
large quantities, making them
an important tool for mass
communication and persuasion.
 NEWSPAPERS
Newspapers in the Industrial
Age were a crucial means of
communication, disseminating
news and opinions through large
printing presses to reach a broad
audience. They provided
information on current events,
opinion pieces, and letters to the
editor, facilitating public
discourse during a time of rapid
social, economic, and
technological change..
 THE
BROADCAST
INDUSTRY
(1890)
 THE BROADCAST INDUSTRY (1890)

The American colonization of the Philippines from

1898 to 1946 influenced the press in the country,
resulting in a unique stylen characterized by florid
language and a neutral attitude. Opinionated and
popular columnists made significant contributions
to the press. The Philippine broadcast was not
tightly contrrolled by the government, which
allowed for the establishment of Asia’s first radio
stations.
RADIO
 RADIO
KZKZ was one of the first
radio stations established in
the Philippines during the
American colonization period.
Itwas launched in 1924 in
Manila, and marked the
beginning of radio as a mass
medium in the country. The
station broadcasted news,
music, and entertainment
programs, and was later
renamed to KZRM and
became part of the Radio
Corporation of the Philippines.
THE EUROPEAN
FILM IMPORT
(1897)
 THE EUROPEAN FILM IMPORT (1897)

The Lumiere brothers invented the cinematograph in

France in the late 19th century, which paved the way for
modern cinema. In the Philippines, the first film
screenings were in 1897, and local filmmaking began to
flourish during the American occupation in the early
1900s. The first Filipino-produced film was released in
1919. Film is a powerful medium for information and
communication dissemination and has had a significant
impact on culture and society worldwide.
CINEMATOGRAPH STEREOSCOPE
 CINEMATOGRAPH

It was an early film camera and

projector developed by the
Lumiere brothers in France in the
late 19th century. It was one of the
first practical film projection
devices and was extensively used
during the European Film Import
period in the Philippines in 1897.
The Cinematograph used a hand
cranked mechansm to capture and
project film images, and it paved
the way for the modern film
industry.
 STEREOSCOPE

The stereoscope was not a film projection

device and was not used to show movies
during the European Film period in the
Philippines in 1987. It was an early
image viewer tht used lenses to create the
illusion of depth when viewing two
slightly different images side-by-side.
Stereoscopes were popular in the late
19th and early 20th centuries for viewing
photographs, and helped pave the way for
the later development of 3D movies and
other stereoscopic imaging technologies.
MARCOS’ REGIME:
CENSORSHIP AND
CRONIES (1965)
 MARCOS’ REGIME: CENSORSHIP AND
CRONIES (1965)

Ferdinand Marcos closed down all newspapers and

broadcasting stations during the declaration of martial law in
1972 to deprive media oligarchs of power. He arrested critical
journalists and publishers and allowed some media outlets to
reopen under government supervision. Media ownership was
consolidated among Marcos’ relatives, friends, and supporters,
leading to biased coverage and censorship of controversial
stories. Military censors surveyed media content and mass
media was instructed to avoid covering critical stories.
WE FORUM RADIO VERITAS
 WE FORUM
We Forum was a weekly
newspaper during the
Marcos regime in the
Philippines that provided
critical coverage of the
government and was popular
with opposition groups. Its
founder, Jose Burgos Jr., was
a prominent opposition
journalist who was arrested
and tortured by the regime.
The newspaper was
eventually shut down by the
Marcos government in 1984.
 RADIO VERITAS
Radio Veritas was a radio station in the
Philippines during the Marcos regime that
provided an alternative source of news and
information to the government-controlled
media. It was operated by the Catholic
Church and became a platform for
opposition voices and critical coverage of
the government. Despite government
harassment and censorship, the station
continued to operate and played a
significant role in mobilizing public
opinion against the regime. Today, it
remains the symbol of press freedom and
the power of the media to challenge
oppressive regimes.
THE ELECTRONIC AGE
(1980)
 THE ELECTRONIC AGE (1980)
Electronic media refers to forms of communication
that utilize electronic technology for the distribution
or storage of information. Examples of electronic
media include television, radio, internet, fax, CD-
ROMs, DVD, and aby other mdium that requires
electricity or digital encoding of information. This
term is commonly ued in contrast to print media,
which relies on physical materials such as paper and
ink for the distribution of information.
CD-ROM DVD
 CD-ROM

CD-ROMs (Compact Disc Read

Only Memory) were optical disk
that could store large amounts of
data, including text, images, and
audio. They were popular in the
1990s for software distribution,
multimedia presentations, and
educational materials. They have
become less common with the
development of newer
technologies such as flash
drives, cloud storage, etc.
 DVD
DVD (Digital Versatile Disc) i a type
of electronic media that gained
popularity in the late 1990s and early
2000s. DVDs have a higher capacity
than CD-ROMs and can store high
quality video content in addition to
text, images, and audio. They were
initially used for movies and TV
shows but also became popular for
software and multimedia content
distribution. DVDs have become less
common in recent years due to the
rise of new technologies, such as
streaming services and cloud storage.
LOCAL ONLINE MEDIA
(1994)
 LOCAL ONLINE MEDIA (1994)

In 1994, Benjie Tan established the first internet

connection in the Philippines at PLDT network center in
Makati City. he notified Filipinos abroad through a
Usenet newsgroup and the Philippines officially joined
the internet community on March 29, 1994, at 1:15 am
Philippie time, after a delay of two days due to technical
difficulties.
INQUIRER.NET PINOYEXCHANGE
 INQUIRER.NET
It is a news website that
emerged during the local online
media boom in the late 1990s in
the Philippines. It is the online
version of the
Philippine Daily Inquirer,
providing Filipinos with online
access to news and editorial
content. Inquirer.net was
launched in 1997 and was one
of the first traditional print
media outlets to transition to the
digital world.
 PINOYEXCHANGE
PinoyExchange is an online forum
that emerged during the Local
Online Media boom in the
Philippines in the late 1990s. It
provides a platform for Filipinos to
discuss various topics and share
information and oinions.
PinoyExchange was launched in
1999 and was significant as it
provided Filipinos with a new way
to connect and communicate with
one another online, paving the way
for other online forums and
communities to emerge in the
Philippines.
THE INFORMATION AND
DIGITAL AGE (2017)
 THE INFORMATION AND
DIGITAL AGE (2017)

The Information Age and digital industry have created a

knowledge-based society and a high-tech global
economy, making manufacturing and service sectors more
efficient. The modernization of information and
communication processes is the driving force of social
evolution.
 QUIZ
NANAMAN!!!!?
?