Financial Service Marketing

• Financial service marketing is the process of promoting the products

and services of a financial services firm.

• Marketing efforts for any company typically have the goals of raising
brand awareness, attracting customers, making sales and generating
revenue.

• For Financial service firms, marketing, and relationship building are

essential to attracting and maintaining clients.
Financial Service Marketing
• Commercial Banks: Banking
• Credit unions: Loans
• Financial planning firms: Wealth Management
• Investment banks: Insurance
• Accounting firm: Financial advice
• Insurance companies: Stock and investment
• Brokerage firm: Accounting and bookkeeping
• Mutual funds institutions: Tax Consulting
Strategies for Financial service Marketing
1. Digitization: help marketers gain more customers
• Example: Develop a mobile app for customers to sign into online
accounts.

2. User Experience: making it easy for users to navigate a business’s

digital resources.
• Ensuring the company’s website, app, and other resources are error-
free is critical to maintaining customers.
Strategies for Financial service Marketing
3. Social media marketing:

4. Education: Providing educational materials to customers can be a

great way to promote your services and raise awareness of your brand.

5. Customer support: Develop ways to provide customer support and

help consumers with the unique issues they may be experiencing.
Strategies for Financial service Marketing
6. Data analysis: track customer data to determine customer
behaviors, needs and feelings.

7. Customer outreach: offering resources like free consultations,

webinars or financial management programs.

8. Relationship-building: reaching out to customers personally to

schedule meetings. These meetings could be to answer questions,
give sales pitches or discuss business in general.
Strategies for Financial service Marketing
9. Customer feedback: conducting surveys over social
media, email, or in person can help you gather qualitative
and quantitative data.

10. Creative marketing: create and deliver emotional and

powerful stories that display the company's work to reach
this goal.
Marketing of Financial Services
1. Product:
2. Price
3. Place
4. Promotion
5. People
6. Process
7. Physical Evidences