WELCOME

DISCOVERING HIDDEN TOPICAL HUBS AND AUTHORITIES

ACROSS MULTIPLE ONLINE SOCIAL NETWORKS
By

KOILAKONDA MADHAVARAO 22091F0023

Under the esteemed guidance of

Dr. K. NARASIMHULU, M.Tech,Ph.D

Associate Professor

DEPARTMENT OF COMPUTER COMPUTER SCIENCE & ENGINEERING

RAJEEV GANDHI MEMORIAL COLLEGE OF ENGINEERING & TECHNOLOGY
(AUTONOMOUS)
NANDYAL-518501, (Estd-1995)
 INDEX
 Abstract
 Introduction
 Existing system
 Disadvantages
 Proposed system
 Advantages
 System design
 Feasibility study
 Modules
 UML diagrams
 Hardware and software requirements
 Abstract
 Finding influential users in online social networks (OSNs) is an important problem
with many possible useful applications.
 Many methods have been proposed to identify influential users in OSNs. PageRank
and HITs are two well known examples that determine influential users through link
analysis.
 In recent years, new models that consider both content and social network links have
been developed.
 The Hub and Authority Topic (HAT) model is one that extends HITS to identify topic-
specific hubs and authorities by jointly learning hubs, authorities and topical interests
from users’ relationship and textual content.
 In this paper, we therefore propose the MPHAT model, an extension of HAT, to jointly
model the topic-specific hub users, authority users, their topical interests and platform
preferences.
 We also empirically demonstrate the ability of MPHAT to determine influential users
within and across multiple OSNs.
 Introduction
 ONLINE social networks (OSNs), such as Facebook, Twitter and
Instagram, have grown phenomenally in recent years.
 It was reported that as of August 2017, Facebook has over 2 billion
monthly active users, while Instagram an Twitter have over 700 million
and 300 million monthly active user accounts respectively.
 The vast amount of content and social data generated by these platforms
has made them important resources for marketing campaigns such as
diffusion of advertising messages and promotion of new products.
Identifying influential users in OSNs is therefore critical to these
marketing applications.
 To sense social trends, one could also follow a few selected users who are
hubs or authorities across different topics and on different platforms.
o Research Objectives

In this work, we aim to model topic and platform specific hub and authority users across multiple
OSNs. A simple approach for this could be to first apply the existing topic specific hub and
authority models (e.g. HAT [14]) on multiple OSNs separately, followed by comparing the list of
top topical authority and hub users identified in the different OSNs. However, the topics separately
learned from different platforms may not be comparable and thus making it is hard to compare
users’ hub and authority across the OSNs.
o Contributions
Our main contributions in this work consist of the following.

We propose a topic-based model, Multiple Platforms Hub and Authority Topic (MPHAT) model,
which to the best of our knowledge, is the first model that jointly learns user topics, platform
preferences, hub and authority users across multiple online social networks.
 Existing system
• Many previous works apply network centrality measures to identify influential users [4],
[5], [16].
• Aggregated network centrality measures such as degree [29], between ness [30],
closeness [29] and eigenvector [31] to measure and identify influential bloggers.
• There are also works which extended HITS algorithm [6] to find influential users in
OSNs. Proposed the influence-passivity (I-P) algorithm to measure Twitter users’
influence and passivity from their retweet activities.
• Gayo-Avello [15] applied HITS on Twitter follow links to identify and differentiate
influential users from spammers.
• Shahriari and Jalili [17] modified the HITS and PageRank [7] algorithms to analyze and
rank users in signed OSNs.
• Proposed social media authoritative user (Social AU) model which includes a three-layer
network (i.e., user-item lexicon) for finding authority and hub users of a pre-defined
selected topic by extending the TOPHITS.
Disadvantages:

 There is less security on outsourced data due to lack of

Generative Process for MPHAT Model.
 Direct The system is less secured due to absence of Multiple
Platforms Link Recommendation.
 Proposed system
• In this work, we aim to model topic and platform specific hub and authority users across
multiple OSNs.
• A simple approach for this could be to first apply the existing topic specific hub and
authority models (e.g. HAT [14]) on multiple OSNs separately, followed by comparing
the list of top topical authority and hub users identified in the different OSNs.
• However, the topics separately learned from different platforms may not be comparable
and thus making it is hard to compare users’ hub and authority across the OSNs.
• In the real-world context, this assumption does not hold as u might be more popular in
one platform than the other We thus propose Multiple Platforms Hub and Authority
Topic (MPHAT) model to learn users’ topical interests, platform preferences, topic-
specific hub and authority scores simultaneously.
• On synthetic datasets, we further evaluate MPHAT’s ability to recover platform-specific
topical hub and authority users provided by the ground truth.
Advantages:
 We propose a topic-based model, Multiple Platforms Hub and Authority Topic (MPHAT)
model, which to the best of our knowledge, is the first model that jointly learns user topics,
platform preferences, hub and authority users across multiple online social networks.
 We apply the MPHAT model on real-world datasets and demonstrate that (a) MPHAT is
comparable to state of- the-art topic models in learning topics from user generated content, and
MPHAT outperforms other models in user link recommendation tasks for both single and
multiple platform settings.
 Empirically, we also applied MPHAT to identify topic-specific hubs and authorities across
Instagram and Twitter.
 We also conduct experiments on synthetic datasets to verify the effectiveness of MPHAT in
identifying platform-specific topical hubs and authorities under different dataset parameter
 System design
 Algorithms
 PageRank Algorithm:
 Developed by Google, PageRank evaluates the importance of nodes in a network based on the
number and quality of incoming links.
 Nodes with higher PageRank scores are considered authoritative.
 Adaptations of PageRank for social networks consider various interactions such as likes,
retweets, and shares as links between nodes.
 HITS Algorithm (Hyperlink-Induced Topic Search):
 HITS identifies hubs and authorities within a network iteratively by computing hub and
authority scores for each node.
 Hubs are nodes that connect to many authorities, while authorities are nodes linked to by many
hubs.
 HITS considers the mutual reinforcement between hubs and authorities to determine their
importance.
Software Development Life Cycle (SDLC)

Planning

Deployment Defining

Testing Designing

Building

Figure: The Process of SDLC

  Feasibility study
The feasibility of the project is analyzed in this phase and business proposal is put forth with a very general plan
for the project and some cost estimates.
 ECONOMICAL FEASIBILITY

This study is carried out to check the economic impact that the system will have on the organization. The
amount of fund that the company can pour into the research and development of the system is limited.
 TECHNICAL FEASIBILITY
This study is carried out to check the technical feasibility, that is, the technical requirements of the system.
Any system developed must not have a high demand on the available technical resources.
 SOCIAL FEASIBILITY

The aspect of study is to check the level of acceptance of the system by the user. This includes the process
of training the user to use the system efficiently. The user must not feel threatened by the system, instead must
accept it as a necessity.
 Modules
 OSN Server
In this module, the Service Provider has to login by using valid user name and password.
After login successful he can do some operations such as Login, View All Users And
Authorize, View Friend Request and Response, View All User Posts, View All Posts
Recommended Details, View All Hidden Topics Details, View Posts Scores Results.
 View and Authorize Users
In this module, the admin can view the list of users who all registered. In this, the admin can
view the user’s details such as, user name, email, address and admin authorizes the users.
 End User
In this module, there are n numbers of users are present. User should register before doing
any operations. Once user registers, their details will be stored to the database.
 Use case diagram:
UML Diagrams:

Figure: Block diagram

Sequence diagram:

Fig 2: Sequence diagram

Use case diagram:

Fig 3: Data Flow diagram

 Hardware and Software Requirements

Hardware requirements Software requirements

 Operating System : Windows 11

 Processor : Intel core i5
 Coding Language :
 RAM : 8 GB
Java/J2EE(JSP. Servlet)
 Hard disk : 512 GB
 Front End :

J2EE
Thank you