RESEARCH

METHODOLOGY
FLT LT WASIQ
PAK/18501
No Of Slides : 07

1
 INTRODUCTION
• Backbone of Research paper
• Explains What you did and How you did it
• Concise and accurate
• Makes a bridge between your Research hypothesis and Results /
Discussions
• Results presented later should follow similar structure as methodology
• Good Methodology creates transparency and allows reproduction of
results
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 Components of Research Methodology
• Measures of Constructs (Questionnaire Design)
• Population / Sample
• Model Fit and Validity
• Data Collection Methods
• Data Analysis Methods

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 Data Collection Methods
• Define your data collection method
• Survey
• Structured Interviews
• Data collection method based on your research model

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 Measures (Questionnaire Design)
• Describe What type of Questionnaire you have developed
• Define your Likert Scale here
• Define Parts of your Questionnaire including demographic portion
• If adaptive questionnaire, define process of selecting set of questions for each construct

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 Population and Sample
• Define your targeted Population
• Measure and explain your sample size
• Simple Random Sampling Method

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 Model Fit and Validity
• Validate your Questionnaire using Reliability and Validity Parameters
• Pilot Study
• Cronbach Alpha value (most used)
• Validate your Model
• Confirmatory Factor Analysis
• AMOS Model Fit Values

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 Data Analysis Methods
• Define how you Organized the Data
• Tools you have used for Analysis
• Explain techniques / methods you have used, such as
• Co-relation Analysis
• Regression Analysis

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THANK YOU
Questions?