SUBMITTED BY: AYESHA ASLAM

SUBMITTED TO: MA’AM HAFSA

ROLL NO: S23BMGMT3M07021
CLASS: MBA NON-BUSINESS
SEMESTER: 2ND
COURSE: BUSINESS COMMUNICATION AND REPORT WRITING
TOPIC: BUSINESS PLAN
“THE INSTITUTE OF BUSINESS MANAGEMENT & ADMINISTRATIVE SCIENCES”
 MY BUSINESS PLAN
DIGITAL MARKETING FOR GROCERY STORE
GOODS
WHAT IS DIGITAL MARKETING?
• DIGITAL MARKETING MEANS USING DIGITAL CHANNELS, LIKE SEARCH ENGINES,
SOCIAL MEDIA, EMAIL, MOBILE APPS, AND WEBSITES, TO PROMOTE A PRODUCT
OR SERVICE.
What is my Plan?
My father has been running a general store having variety of products for serving the local
community for twenty five years.

In the recent era , Our store is facing an issue of lack of customers due to lack of digital service
in the competitive markets .Majority of the stores have turned to provide digital service that’s
the reason they are flourishing day by day But ours not as much as it should be . So my plan is
to become the helping hand of my father by creating digital platform for selling the products
online through social media marketing , website and E-commerce platform.
Our store’s serving products:

o Groceries(Flour,rice,sugar,Beans,Bread,Snacks,Pasta)
o Household items(Tissue paper, Detergent, Cleaning Supplies)
o Personal Care Products(Whitening Cream,Lotion,
Soaps, Perfumes,hair oils,Shampoo,toothpaste)
o Beverage’s(Soda,Water,Juices,Coffee,Drinks)
o Ice-cream and chocolates
o Stationery items
o Dairy items(Milk,Cheese,Butter,Yogurt,Eggs)
o Baby Food and other items
o Different Spices
o Cigarettes
Our digital channel would be:

 Website and E-commerce Platform:

Shopify
Daraz
Amazon

 Social Media Marketing:

Facebook seller page
Twitter
Instagram
YouTube channel
 Payment processing:
Jazz cash
Easypaisa
Bank transaction
Mission:
My aim is to enhance our business from grass root level to national level in
this competitive world . This Earth planet has become global village due to
fast development in IT sector which has made the world as a digitalized
world . From this digitalization I would like to take advantage and would
serve the community as much as I could by serving products through
accessible channel easily.
Cost of the business could be just:
1. A laptop
2. Internet connection
3. Basic knowledge of marketing