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  • Supporting Indonesian Local Products with +62 Pride E-commerce

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    Dandi Megasukma
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    +62 Pride is an e-commerce platform that aims to promote quality Indonesian local products and support local brands. It seeks to address the low digitalization and online promotion rates of small and medium enterprises (UMKM) in Indonesia by creating a centralized platform for consumers to access various local products from different regions. The platform plans to partner with local product businesses and UMKM to market their products online. It estimates annual revenues of Rp2.5 billion within the first year from a 5% commission on 1 million transactions, as well as advertising on the website and apps. The platform will require Rp500 million in initial funding to expand reach, empower partners, and develop more advanced applications.

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    62 Pride english presentation

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    +62 Pride is an e-commerce platform that aims to promote quality Indonesian local products and support local brands. It seeks to address the low digitalization and online promotion rates of small and medium enterprises (UMKM) in Indonesia by creating a centralized platform for consumers to access various local products from different regions. The platform plans to partner with local product businesses and UMKM to market their products online. It estimates annual revenues of Rp2.5 billion within the first year from a 5% commission on 1 million transactions, as well as advertising on the website and apps. The platform will require Rp500 million in initial funding to expand reach, empower partners, and develop more advanced applications.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    9 views2 pages

    Supporting Indonesian Local Products with +62 Pride E-commerce

    Uploaded by

    Dandi Megasukma
    +62 Pride is an e-commerce platform that aims to promote quality Indonesian local products and support local brands. It seeks to address the low digitalization and online promotion rates of small and medium enterprises (UMKM) in Indonesia by creating a centralized platform for consumers to access various local products from different regions. The platform plans to partner with local product businesses and UMKM to market their products online. It estimates annual revenues of Rp2.5 billion within the first year from a 5% commission on 1 million transactions, as well as advertising on the website and apps. The platform will require Rp500 million in initial funding to expand reach, empower partners, and develop more advanced applications.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    +62 Pride

    • An E-commerce platform for quality indonesian local product that support indonesian
    local brand so will be widely recognized by domestic and foreign community.
    Problems
    • The low digitalization rate of UMKM in indonesia.
    • The rate of an UMKM promote their product online is still low.
    • Hard to access indonesian local product entirely in one e-commerce.
    Solution
    • By looking at the problems above, we got an idea to create +62 e-commerce platform
    which contain loads of all local product in indonesia like fashion product, beauty
    product, food and drink, tools, tourism, etc. this e-commerce platform intended to be a
    place for local business owner to market their product to wide community. Also
    consumers can find indonesian local product from it’s product type, region, and price
    so that in the future local product more easily to be recognize dan accessed, provide
    space for entrepreneurs to work and market their product and support the indonesian-
    made proud movement.
    Target Market
    • Indonesia Society, Domestic and foreign community.
    Age 15-45 years
    >100 millions people
    With service obtainable market as big as 40%, we sure to facilitate transactions from
    indonesia local product share.
    Businnes Model
    • 1.000.000 transactions per year => Rp.2.500 average fee with Rp.
    50.000/transaction(5%) => 2.500.000.000 estimeted annual revenue.
    • Not include income from website and application advertising also brand value.
    Financial Model
    • Fund needed about Rp. 500 millions for :
    - Expand reach throughout indonesia.
    - Empower partners who join our apps.
    - Developing application to be more complex.
    Branding
    • Social Media
    - Instagram, Twitter, Facebook account (Ads, influencer), Blogger, Google Ads,
    offline promotion(bazaar).
    • Partnership
    - Local product business owner from various sector.
    - UKM and UMKM.
    Strategy
    • Short term
    Branding +62 website through influencer and ads.
    • Medium term
    Development of available feature and app upgrade.
    • Long term
    Cooperate with the government to encourage digitalization of UMKM.
    Partners
    • Local brand business owner.
    • Server infrastucture.
    • Expedition service.
    Business or Revenue Model
    • 5% commision of each transactions.
    • Paid advertising on website and +62 apps.
    • Brand value (brand tiers and ratings).
    Competitors
    • Otenta.
    • Moselo.

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