MM2422

Managing Business Information

Systems & Applications
Semester 1, 2021-2022

MM2422 @ Laurel 1
Today’s agenda…
 Before the start of the lectures…

 Strategic importance of Information

Technology
 About MM2422
 Lectures and tutorials

MM2422 @ Laurel 2
Strategic importance of Information
Technology

Business I.T.
New
Products
I.T. /
Services
Competitive Ideas
Environment

 1. Enhance Efficiency (e.g. RFID, ERP)  3. Create New Business

 2. Maintain Relationship (e.g. SCM, CRM) Opportunities
(e.g. Smart mirror at H&M, Face
recognition
payment, Robot for customer service)
MM2422 @ Laurel 3
Strategic importance of Information
Technology
Examples of modern IT: Artificial Intelligence technologies

Autonomous UAV/ Unmanned supermarket

vehicles Drone

MM2422 @ Laurel 4
Strategic importance of Information
Technology
Examples of modern IT: Mobile payments

"At least 40% of all businesses will die in the next 10

years... if they don’t figure out how to change their
entire company to accommodate new technologies.”
- John Chambers, Chairman of Cisco System

MM2422 @ Laurel 5
Strategic importance of Information
Technology

Famous IT
companies
in Silicon
Valley (US)

MM2422 @ Laurel 6
MM2422 is…
 Learning outcomes: Upon completion of the subject, students
will be able to:
◦ understand the current concepts and applications of information systems
in both domestic and global business environments (BBA Outcome 6);

◦ analyze the business situations and problems related to the applications of

information systems and evaluate their effectiveness and managerial
implications (BBA Outcomes 6);

◦ think reflectively and creatively on applying IT in business contexts and

elicit requirements of IT for different business activities (BBA Outcomes 3 &
6);

◦ identify the critical managerial issues in business decision making related

to IT, such as ethical issues (BBA Outcomes 6).

MM2422 @ Laurel 7
MM2422 is…
 Highlights
◦ The emergence of cloud computing for business and
consumer usage
◦ The increasing usage of mobile devices/mobile digital
platform for sale force automation/CRM
◦ The usage of social media/networks for business purposes
(social enterprise)
◦ E-Commerce business model and digital marketing
◦ The use of Business intelligence and big data for more
accurate and timely decision making
◦ Emerging AI and its applications
◦ The use of Web 2.0 technology for internal communication
and collaboration
◦ The new wireless technologies and Internet of things

MM2422 @ Laurel 8
MM2422 is…
 It is an introductory course on MIS.
 It is about understanding managers’

consideration on the investment and usage of

IT.
 It is an overview of information systems in

business and evaluate their

effectiveness(success/failure).
 It’s NOT about computing and programming.
 It is NOT about the technical details.

MM2422 @ Laurel 9
MM2422 is…
 Textbook (Pearson)
 Get one from the
bookstore

You are highly suggested

to have one to:

1. Further digest teaching notes.

2. Prepare for the corresponding
home readings.
3. Case study and individual
paper.
4. Direct career opportunities

MM2422 @ Laurel 10
What do we do in lecture
and tutorials?

MM2422 @ Laurel 11
Course
Outline

12
Class Pattern
 Lecture (2 hrs)
◦ Introduction on the basic concepts of information
technologies and their applications.
◦ Combined with some classic/most updated
business cases, video clips, news or stories
◦ In-class discussions
◦ Q&A

 Tutorial (1 hr)
◦ Case Study learning and discussions

MM2422 @ Laurel 13
Teaching materials?
 Lecture notes
◦ Where? Blackboard – Content
◦ When? Beginning of the semester
(There might be some minor changes before each class)

 Tutorial discussion answers

◦ The purpose of tutorial case discussion is to help you review
what you have learnt, and to encourage open discussion, so,
you have to attend and participate to get the discussion points.

 Home reading cases

◦ Please read them after class.

MM2422 @ Laurel 14
Closing words
 Key Points Today
 What it (MM2422) is to be…
 How to win this subject?

Home reading: What is new in MIS?

Thank you! Have a good semester

ahead!

MM2422 @ Laurel 15