The 7 P’s of

Marketing Mix
Marketing Mix
- Is a set of controllable and
connected variables that a
company gather to satisfy a
customer better than its
competitors.
- Basis of the 7 P’s.
PRODUCT
- Marketing strategy typically starts with product.

-Refers to any goods and services that are produced to meet

the consumer’s wants, taste, and preferences.

- Business Goods and Consumer Goods

- Consumer Services and Professional Services

PLACE
- Represents the location where the buyer and seller
exchange goods or services.

- Also called as distribution channel.

- It can include any physical store as well as
virtual stores or online shops on the internet.
 Stages of Distribution Channel

Produc Wholesa Retail Consum

1 er ler er er

Produc Retaile Consum

2 er r er

Produc Consum
3 er er
PRIC
Eservice
- The value of money in exchange for a product or

- Consumer pay the price for a product or services to

enjoy it.

- PENETRATION PRICING
- Prices are set artificially low to gain market share.
 PROMOTIO
- Refers to the complete set of activities, which
Ncommunicate the product, brand or service to the
user.
Example:
- Advertising, Personal Selling, Sales Promotion,
Direct Marketing, and Social Media.
PEOP
- Are the ultimate marketing strategy.
LE
- Your team, your staffs, your audience, and your
advertisers are the people in marketing.

- People is the ultimate marketing mix.

PACKAGIN
- Considered as silent hero in the marketing world.
G
- Refers to the outside appearance of a product and how it
is presented to the customers.

- Packaging is for protection, containment,

information, utility of use and promotion.
POSITIONIN
G- Refers to a process used by marketers to create
an image in the minds of a target market.

- Solid positioning will allow a single product to

attract different customers for not the same
reasons.
Activity!

1. Among the 7 P’s of the Marketing mix, which of these for you are the top
four (4) most important? Why?

2. Which among these 7 P’s for you is the least important? Defend your
answer.
Thank
you!