Technology Strategy

and
Competitive Advantage

A Leader’s Guide
Technology Strategy and Competitive Advantage
A Leader’s Guide

Technology Strategy ?
What’s the term technology is ?
what’s the term Strategy?
Define Technology Strategy

Competitive Advantage ?
Who are your Competitors ?
What are Competitive Advantages ?
Competitive Advantage Model

A Leader's Guide ?
Role of leaders in technology adaptation and to have competitive advantage on
others.

Conclusion
 How many were using mobile phone before 1995 ?

Which Brand of Phone you used first time between ( 1995-2000) ?

Nokia , Samsung, Motorola

 How many among us using Smartphone ?

• Yes, its more than 90%

What type of Operating System (OS) your Smartphone have ?

• Apple (IOS)
• Android

Anyone using Windows Smartphone ?

Where is my first mobile phone brand?

Why NOKIA failed ?

•1865 Established at Tampere, Finland as Paper Company
•1868 Expanded the business nearby town Nokia river
•1891 Nokia Limited
•1967 NOKIA Cooperation
•FINISH RUBBER WORKS &
FINISH CABLE WORKS
•1984 NOKIA SALORA Technology for Happiness
Multi Technologies company
1968 - 1990
1984
1991
FINLAND PM initiated first GSM Call in the world
1998-2007
 2007
NOKIA missed the technology turn
 2007

Stephen Elop
Steve Jobs Eric Schmidt
 Technology Strategy
and
Competitive Advantage

A Leader’s Guide

ID 29, TARIQ NOOR, CENTech

 Technology Strategy

Plan or approach that an organization adopts to leverage

technology in achieving its business goals. It involves decisions
about which technologies to invest in, how to implement them, and
how they align with the overall business strategy
 Competitive Advantage
• Unique advantage that a company has over its competitor.

• Based on various factors such as cost, differentiation,

innovation, or responsiveness to customer needs.

• In the context of technology, competitive advantage often

comes from how effectively a company uses and integrates
technology to outperform its competitors
 A Leader Guide

A leader focus on

• How organizations can leverage technology as a strategic tool to gain a

competitive edge in the market
• selecting and adopting the right technologies
• managing innovation
• integrating them into business operations
• Make timely decision
Thanks