GROUP MEMBERS

Anum Fatima Khadija Ikhlas Maryam Khalid Iqra Abid Ramsha

M20MBA022 M20MBA024 M20MBA014 M20MBA072 M20MBA069
TOYOTA MOTORS
 Outline:

Introduction

Vision and mission

Internal audit

External audit

Goals & Objectives

Strategies

Gap in strategies

Suggestions

Question answers

Conclusions
 INTRODUCTION
 Automotive manufacturer and financial service provide.

 Global market leader

 Founder Kichiiro toyoda

 Founded in 1937.

 Headquarter in Japan.
 TOYOTA MOTORS VISION
“Toyota will lead the future mobility society, enriching lives
around the world with the safest and most responsible ways of
moving people. Through our commitment to quality, ceaseless
innovation, and respect for the planet, we strive to exceed
expectations and be rewarded with a smile. We will meet
challenging goals by engaging the talent and passion of people
who believe there is always a better way.”
 CRITICAL ANALYSIS OF VISION
PROS
CONS

Long term and contribute to global community Long vision statement

Future oriented & Clear

Challenging & Inspiring

Encompass strategic goals

 TOYOTA MOTORS MISSION
 “To make ever-better cars, to build a future where everyone has the
freedom to move.”

CRITICAL ANALYSIS OF MISSION STATEMENT

PROS CONS

 Product(car)  Market
 Technology
 Customers(everyone)
 Self concept
 Concern for workers
INTERNAL AUDIT
INTERNAL AUDIT
RESEARCH AND DEVELOPMENT

Basic research Phase to discover development theme

Forward-looking and Phase requiring technological breakthroughs such as

leading-edge technology components and systems
development

Product development Phase mainly for development of new models

 CRITICS

Less contribution towards:

Connected vehicles

Automated driving ( i-car )

 PROS & CONS OF SW

• Strong brand equity  Limited market access

• Strong R&D  Unable to meet emerging competitors

• Culture communicates continuous improvement  Rigid management hierarchy

• High level of production  Recall of cars from market

EXTERNAL
ANALYSIS
PESTL ANALYSIS OF TOYOTA MOTORS

 Political Factors:

 Free Trade Agreements

 Government Support for Ecofriendly Products

 Economic Factors:

 Weaker YEN v/s U.S Dollar

 Social Factors:

 Increasing interest in Hybrid and Electric cars

 Company must consider Widening Wealth Gap

 Technological Factors:

 Rising use of E-Commerce

 Environmental Factors:

 Declining Global Oil Reserves

 Legal Factors:

 Increase in Environmental Laws

 GOALS
Short term Long term

• More and more sales • Focused on the Mobility of the Future

• Serve people efficiently • Eco-car Strategy: Electrification

• Hiring passionate and competitive • Connected Strategy: Information

staff • Automated Driving and Utilizing AI:
Intelligence
 OBJECTIVES
Ensure right product, right price, right quality at right time.

How do the fulfill their goals and objectives?

Operate as business-to-business brand to support Toyota by providing the

following:
• Establish scheme review
• Managing existing scheme
• New product development
• Long term strategic review
 CRITICS

Making more and more sales

Does not working on Eco. Car strategy

Artificial intelligence is not working in Pakistan

 TOYOTA STRATEGIES

Cost leadership Differentiation

Just in Time or Lean Manufacturing

Innovation for making efficient cars
System

Developing business and product

Minimizing inventory cost
uniqueness

Investing in growing its line of

Efficient distribution system
electrified vehicles
GAP IN TOYOTA STRATEGIES
Keep cost
low

Minimizing
Minimizing Minimizing market
research and
advertising cost research
development

Cost company in long run as the

company is now competing with
Tesla which is more advanced in
term of technology
SUGGESTIONS
Autonomous
driving
Low-
emission Car sharing
vehicles

FUTURE
TRENDS

Integrate these opportunities in differentiation strategy to

sustain its global presence in market
 ANY

QUESTIONS?
THANK YOU!