TOYOTA MOTORS VISION

“Toyota will lead the future mobility society, enriching lives around
the world with the safest and most responsible ways of moving
people. Through our commitment to quality, ceaseless innovation,
and respect for the planet, we strive to exceed expectations and be
rewarded with a smile. We will meet challenging goals by engaging
the talent and passion of people who believe there is always a better
way.”
CRITICAL ANALYSIS OF VISION
PROS CONS
Described In detail what the busines
wants to become in the long term, The vision statement doesn’t meet the
principles of doing business and its criteria of concise statement
contribution to the global community.

future-oriented, clear, and challenging

and inspiring for the automotive
company’s workers

high quality and is holistic,

encompasses strategic goals for
business leadership, product quality,
human resources, and corporate social
responsibility, among other areas.
 TOYOTA MOTORS MISSION
 “to make ever-better cars, to build a future where everyone has the
freedom to move.”
CRITICAL ANALYSIS OF MISSION STATEMENT

PROS CONS
TOYOTA FOCUSES ON COMPONENTS LIKE SELF-
AUTOMATIVE PRODUCT(CARS) CONCEPT, MARKETS AND
TECHNOLOGY, AS WELL AS
CONCERNS REGARDING THE
COMPANY’S IMAGE, BUSINESS
MENTIONED
DEVELOPMENT, AND WORKERS
CUSTOMERS(EVERYONE)
ARE NOT INCLUDED IN MISSION
STATEMENT
 INTRODUCTION
 Automative manufacturer and financial service
provide.
 Global market leader in sales of hybrid electric
cars.
 Founded by Kichiiro toyoda in 1937.
 Headquarter in Japan.