KNOWLEDGE MANAGEMENT

TOYOTA MOTOR CORPORATION

WAQAS AZIZ 12973

YASMIN FAIZ 13306
ANAM JAVAID 12974
IQRA RUKHSAR 12974

PRESENTED TO SIR COL SIAL

WHAT IS KM
KM is a process of creating sharing using and managing the knowledge and information of an
organization.
KM PROCESS
The goal of the knowledge management process is to capture and utilize knowledge resources
and best practices, which are great assets for an organization, to gain a competitive advantage.
STEPS OF KM PROCESS
Discovery: The first step in the process is to determine how knowledge in an organization
will be discovered.
Capture: Capturing refers to the ways in which both established and new organizational
knowledge will be stored.
Process: Once knowledge has been discovered and captured, it will need to be processed to
increase its utility.
Share and benefit: Sharing knowledge with individuals within an organization is the main
reason businesses adopt knowledge management strategies .
 TOYOTA MOTOR CORPORATION
 What is the origin of the Toyota name?
Toyota Motor Corporation was founded by the Toyoda family. The word
"Toyoda" uses ten Japanese strokes to write while "Toyota" uses only
eight. Eight is considered a lucky number in Japanese culture. For these
reasons "Toyota" was chosen as the company's name.
 INTRODUCTION
Toyota is a Japanese multinational automotive manufacturer headquartered
in Toyota, Aichi, Japan. The Toyota Motor Corporation is a leading global
enterprise, generating the eleventh largest revenues in the globe, and
representing the third largest automobile manufacturer in the world, after
General Motors and the German group Volkswagen (Crown Motors).
 KM AT TOYOTA
The company had effective knowledge management plan but it is lacking at
some aspects that if improved can deliver it with substantial advantages of
knowledge management and business operations management.
 TOYOTA PRODUCTION SYSTEM
The TPS organizes manufacturing and logistics for the automobile
manufacturer, including interaction with suppliers and customers.
 TACIT KNOWLEDGE APPROACH-QUALITY CIRCLES
At the end of each work week, groups of Toyota production workers spend
one to two hours analyzing the performance and problems in quality or
productivity.
 EXPLICIT KNOWLEDGE APPROACH
Documenting the tasks that each team of workers and each individual worker
is asked to perform on its assembly lines
 EXISTING KM PLAN OF TOYOTA MOTOR CORPORATION

 The company understood that managing knowledge among

its organization is essential and for this it adopted several
knowledge management approaches like development of
knowledge sharing networks and use of tactic knowledge.
 The company operations started growing significantly and in
this concern it also made use of several advanced approaches
like lean production, total quality management etc.
 KM TOOLS AT TOYOTA
MOTOR CORPORATION
 KNOWLEDGE MANAGEMENT AS A MANAGEMENT
TOOL.
 By managing KM as operational and strategically focussed
management tool, Toyota can easily increase knowledge sharing
and organizational learning among its business processes
 KM AS A INFORMATION TOOL.
 Toyota Motor Corporation also need to use KM as an
information handling tool that can be done by managing
different but associated stages. In the first stage, the company
should acquire information and in the second stage the collected
information should be entered into storage system and then
need to be structured rationally
BRAINSTORMING AT TOYOTA

BRAINSTORMING
 Brainstorming is the name given to a situation when a group of people
meet to generate new ideas around a specific area of interest.
 Pakistan Innovation Foundation held an Innovation “Brainstorming
Session” with Senior Leadership of Toyota Pakistan Limited. This was
part of Toyota’s commitment to fund the Manufacturing Innovation Prize
at the National Innovation Grand Challenge (NIGC) to be launched later
this year. The Session was attended by senior technical leadership of
Indus Motor Company and chaired by Mr. Pervaiz Ghias, the Chief
Executive Officer of Toyota Pakistan.
 CONTINUED...
 TOYOTA eLearning.
 COMPONENTS OF E LEARNING
 Improve your skills with online paint training
 By participating in this programme you will become part of the valued and
recognised Toyota certified and accredited network of master technicians.
 Extremely flexible
 Your unique learning journey will be performed online and you can visit any
time and from anywhere with your unique password and user name. Each of
the 7 skill based modules takes less than 1 hour to complete and has a test at
the end.
 CERTIFICATION
 After this successful step you will be invited to a practical assessment in a local
training centre to show your knowledge and skills in the key aspects of paint
refinishing
 KM STRATEGIES IN TOYOTA
MOTOR CORPORATION
 INTERROGATIVE QUESTIONS AND ASSESMEMENT.
 The company management should associate its KM strategy with what it
wants to attain as well as with it aim and objectives.
 E.g: what company want to attain and in which aspect it wants
improvement .
 EFFECTIVE COMMUNICATION
 For its successful KM strategy implementation, the company should
develop an effective communication plan that should be flexible enough
to adopt changes in communication pattern at the time of critical business
decisions.
 CONTINUED......
 TOP MANAGEMNET SUPPORT
 Top management should be convinced in a way that it helps in setting-up
fund knowledge networks and promotes further improvements.
 SIGNIFICANCE OF PEOPLE AND CULTURE
 The management of Toyota also needs to develop an effective  association
between its KM strategy implementation & its people and culture.
 E.g:The company that concentrates on its people and culture are much
more able to attain its goals in comparison to the firm that concentrates
more on technology.
 CONTINUED......
 ADOPTION OF CREATIVITY
 By establishing a link between strategy and creativity, the company will
become able in maintaining its position in the long run .
 CREATION OF LEARNING NETWROK
 By creating learning networks, Toyota can also resolve its existing
troubles of knowledge sharing and becoming a learning organization .
 E.g: In present employees of the company are not so focussed but by
evidencing them KM benefits, they can be encouraged for the
development of learning networks.
 CONTINUED.....
 SIGNIFICNCE OF KNOWLEDGE SHARING
 The company management should try to share existing knowledge with its
new and present employees through groups’ discussions and regular
seminars.
 develop an open and flexible environment .
 APPROPRIATE INCENTIVES TO EMPLOYEES
 The company management should try to develop a reward system that
encourages its employees to use their expertise and understand the
importance of KM.
 CONTINUED......
 Effective Evaluation System
 Toyota should also develop effective evaluation system so that all its
knowledge practices and strategies can be evaluated in a timely manner
and deliver effective use of KM .
 SWOT ANALYSIS OF TOYOTA
MOTOR CORPORATION
 STRENGTHS
1. Strong brand image
2. Global supply chain
3. Rapid innovation capabilities
4. Toyota has one of the strongest brand in the global automative industry
 Continued….
 WEAKNESSES;
1. Heirarchical organizational strcuture
2. Secrecy in organizationl culture
3. Effects of product recall in recent years
 CONTINUED…
 OPPORTUNITIES;
1. Growing markets in developing countries.
2. Arising demand for fuel efficient automobile
3. Growing interest in advance electronics in vehicles.
4. Weak Japanese YEN vs U.S dollar.
 CONTINUED…
 THREATS;
1. Growing market presence of low cost
competitors
2. Rapid innovation competitors
 RECOMMENDATIONS BASED ON SWOT
ANALYSIS
 FUTURE PLAN

 By 2030 toyota expect to have sold 5.5 million

electrified vehicles worldwide, including a
million battery-electric and hydrogen fuel-cell
car.
 CONCLUSIONS
 KM as a management tool will serve the company with an
ability to handle its information handling issues and
becoming strategically focused.
THANK YOU