Introduction

Tata Motors Ltd, a Tata Group company, is an Indian multinational automobile manufacturer
based in Maharashtra. Vans, trucks, autos, military vehicles, and luxury automobiles are all
manufactured by the firm.
In 1945, The Tata Engineering and Locomotive Company (TELCO) was founded. It was a
locomotive function object.
In 1954, the business partnered with Daimler-Benz AG to create its first commercial car.
Tata Motors made its debut in the passenger car market with the Tata Mobile in 1988.
In 1998, Tata launched the Indica, India's first completely indigenous passenger vehicle.
In 2004, Tata Motors acquired Daewoo Commercial Vehicles Company, a South Korean truck
manufacturer, and in 2008, Ford acquired Jaguar Land Rover.
In India, it maintains R&D centres in Jharkhand, Lucknow, Maharashtra, and Dharwad.
Tata Motors has plants at Lucknow, Pune, Jamshedpur, Pantnagar, Dharwad, and Sanad, as
well as the United Kingdom, Argentina, Thailand, and South Africa.
Tata Motors has maintained its market leadership by focusing on connecting goals with a
pipeline of tech-enabled products.
In the future, Tata Motors will be directed by six key mobility drivers. They are- clean
drivelines, modular architecture, low total cost of ownership, connected and autonomous
vehicles, shared mobility, and reduced manufacturing complexity.
Tata Motors' mission is to be ardent about predicting and delivering the finest autos and
experiences to its global customers via its internationally dispersed organisation.

Mission - “We innovate mobility solutions with passion to enhance quality of life.”

Vision -
 Achieving Sustainable Financial Performance
 Delivering Exciting Innovation

Strengths
Tata Motors has an advantage in terms of innovation because it is entirely committed to
R&D.
The cheapest and most energy saving vehicle was designed and that put Tata ahead of their
competition.

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 the company's product line has expanded to encompass anything from the costliest tractor
trucks to the cheapest Nano cars. The firm is able to meet the demands of customers in a
variety of market areas.
the company's corporate social responsibility programmes, which include charitable
donations and environmental activities, have helped it gain a positive public image.
The organization's strength is acquisition management. When it buys a foreign firm as part of
its worldwide growth plan, it maintains not just the structure of the company, but also the
management team.

Weakness
The company's inability to meet safety regulations is one of its significant weaknesses.
The tata nano recalls harm public impression of the company because the items are perceived
as being of lower quality, which could put a damper on Tata Motors' sales.

opportunities
Tata's new product development is anticipated to boost consumer confidence and interest in
the company. Ex: Tata Magic IRIS
the company's product offering, resulting in greater sales and growth. This will also assist in
the company's brand image expansion.
the company is better positioned to benefit from India's rising demand for diesel vehicles.
It has positioned itself to control a sizable portion of the hybrid electric vehicle industry. In
the United Kingdom, it is a prominent green vehicle producer.

Threats
A powerful competitor is posing a danger to the company. The global automobile industry is
intensely competitive, and it will become even more so as global mergers and globalisation
continue.
Hyundai, General Motors, and Mahindra & Mahindra are Tata's main rivals in India.
Jaguar competes in the premium car sector against renowned European market.
Tata spends a significant amount of money on capital and research and development, to
upgrade its industrial infrastructure, which in fact impacts on the company’s costs.

Strategic Business Units

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 the Tata group's strategic excellence centre is known as The Tata Strategic Management
Group.
This closely collaborates with chairman office and helps to create and support the group's
business plan. In addition, it works with different sectors of Tata companies to create and
incubate new business concepts. TSMG helps in cooperation on a strategic level between Tata
group and other entities.

Defining elements of TSMG’s culture

TSMG is proud of its meritocratic, high-performing culture which emphasises collaborations

and action.The following are the defining characteristics of TSMG's culture.

Excellence Professionalism at its pinnacle; a desire to create an impression.

Inspirational Change New solutions are sought, change is encouraged, and leaders are
developed.

Knowledge Intellectual curiosity; a desire to improve oneself

Entrepreneurship initiating the plan and being a doer

openness: Open communication; thoughtfulness

Respect: Justice; a wide range of viewpoints and ideas

Fun: Collaborating; it's a lot of pleasure to work here.

TSMG organisation

Practice Heads that they are in responsible of leading and growing their practises, as well as
providing thought leadership and managing relationships with key stakeholders.

Project Leaders overseeing the management of consultant teams and key stakeholders in
order to achieve company objectives through strategic initiatives

Consultants are interchangeable across disciplines, they solve problems, execute projects,
and manage stakeholders to produce project workstreams on schedule.

Senior Analysts and Analysts Gather and synthesise data from a range of sectors and
projects to give analytics and research support to project teams.

The TSMG Advantage

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 Advancement in your career at a faster pace: It allows consultants at any stage of their
careers to take on considerable amounts of responsibility and gain leadership experience.
Within the Tata group, there are many leadership positions: Aspiring consultants can
utilise this platform to advance in the Group’s management and leadership ranks. Several of
our notable graduates have progressed to positions of strategic and leadership within the Tata
group.
Professional development mentoring programme Employees: Because of the company’s
emphasis on personal growth, which is aided by its mentoring programme and open and
organised assessment system, employees may plan their career trajectories and become more
efficient consultants and leaders.
Programs for learning and development: It holds annual training sessions for all of its
workers, which are led by global leadership development experts and academics from top
global business schools and are centred on each employee’s personal learning and
development goals. Employees are also encouraged to attend academic and commercial
conferences in order to keep up with the latest developments.

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