QUOTA

SAMPLING
PRESENTED BY:
JARED JOSEPH G. HERRADA
 02
TYPES OF QUOTA
01 DEFINITION SAMPLING

03 EXAMPLE 04 APPLICATION

ADVANTAGES
05 AND
DISADVANTAGES
What is Quota Sampling?

 Quota sampling is a non-probability

sampling method where the researcher selects
participants based on specific characteristics,
ensuring they represent certain attributes in
proportion to their prevalence in the population.
It’s like stratified sampling but without random
selection within each stratum.
Types of Quota Sampling
Proportional Quota Sampling
 In proportional quota sampling, the major
characteristics of the population are represented by
sampling them in regards to their proportion in the
population of study. Proportional quota sampling is
often used in surveys and opinion polls, where the
total number of people to be surveyed is typically
decided in advance.
Example
You are researching summer travel intentions among residents of your
city. You have decided to draw a sample of 1,000 people. To make the
sample demographically representative, you divide your sample into
distinct subgroups (strata):
 Gender identity
 Age
 Working status
 Residential location
 Housing situation
By combining the above variables (e.g., working women under 
25 years old), you divide your sample into distinct subgroups
(strata). Strata are combined in a hierarchical structure. First,
the sample is stratified—for example, by gender identity, then
within gender identity by age, within age groups by
employment status, and so on. When a quota is defined by
more than one variable, it is called interlocking. You use
information from the last census to determine the quota for
each subgroup, selecting your sample in the same proportions
as recorded for the population in the census according to your
criteria. You stop your sampling once you reach a number of
respondents across the combined strata in the same proportions
.as the population of the city
Types of Quota Sampling
Non-proportional Quota Sampling
 On the other hand, non-proportional quota
sampling is less restrictive. Here, you specify
the minimum number of sampled units you
want in each category. In other words, non-
proportional quota sampling does not require
numbers that match the proportions in the
population.
EXAMPLE

Suppose you are researching how a clothing

brand can serve its customers better in terms of
offering inclusive sizes.
Since you do not know the total number of
customers or their shopping preferences, you
decide to conduct an online focus group. You aim
for an equal percentage of clients who choose
size S through L and size XL through 3X.
The responses you gather from the latter group
can then be compared with those given by
people who shop for S–L sizes. Comparing
input from both groups can help you
understand how to create products that offer all
customers the same ease of access.
Application of Quota Sampling
 In situations where researchers have specific criteria for conducting
research, it allows the selection of subgroups, due to which it becomes
extremely convenient for researchers to obtain desired results. A trait or
characteristic can be the filter for subgroup formation.
 The researcher uses this method when he/she has time constraints.
Applying quotas gives the researcher an idea of the whole population of
interest in very little time.
 Quotas are applied when the researcher is on a tight budget. Instead of
researching a large population, the researcher saves money by using a
few quotas to get the whole picture of the population.
Advantages of Quota Sampling
Saves time
Research Convenience
Accurate representation of the
population
Saves money
Disadvantages of Quota Sampling
Lack of randomization
Great potential for survey bias
Other issues with items that can not be
clearly categorized into groups
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