Export Promotion Council for Handicrafts (EPCH)

Presented byRaj Shravanthi

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Introduction

Export Promotion Council for Handicrafts (EPCH) under the aegis of Development Commissioner (Handicrafts), Ministry of Textiles, Government of India is a non-profit organization, established under the EXIM policy of Government of India in the year 1986-87

It has created necessary infrastructure as well as marketing and information facilities, which are availed both by the member exporters and importers.

The Council is engaged in promotion of handicrafts from India and project Indias image abroad as a reliable supplier of high quality handicrafts.
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The Council is run and managed by team of professionals headed by

Executive Director.

The Committee of Administration consists of eminent exporters, professionals. The Export Promotion Council for Handicrafts has a rarest distinction of being considered as MODEL COUNCIL that is self-sustaining and where all the promotional activities are selffinanced.

Councils continued pursuit of excellence and the objective of achieving the hallmark of quality assurance by extending excellent services to all the members and stake holders has led the Council to become an ISO 9001 : 2000 certified organization.
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Highlights of the council

Export of handicrafts

The exports of Handicrafts have shown an increase of Rs. 535.82 crores, from Rs. 8183.12 to Rs. 8718.94 crores, an increase of 6.55% in rupees term.

During the period, the exports of Art Metalware, Wood wares, Hand printed Textiles & Scarves, Embroidered & Crochetted goods, Shawls as artwares, Zari & Zari goods, Immitation Jewellery and

Misc.

Handicrafts showed an overall increase of 6.55% in the rupee term and 1.80% in the US $.
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Organisation stucture of EPCH

Membership of Council Membership of the Council rose from 35 in year 1985-86 to 6207 in 2009-10.

Indian handicrafts and gifts fair One of the few fairs in world where entry
is only open for the overseas buyers.

India Expo Center & Mart:- It is a mega structure that is truly international and provide both the buyers and sellers with an excellent opportunity for transacting business. The facilities are spread in a total covered area of 2,35,000 sq. mtrs., one can experience a first class business ambiance with conference halls, business centers, buyers lounge, multi-cuisine restaurants, bank outlets, 4 gigantic exhibition halls, extensive parking facilities, logistic centers, warehouse facilities etc. at this state-of-the-art venue.
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Common Facility Center (CFC):- In order to upgrade the photo and picture

framing techniques, the Council with the Assistance of Department of Commerce,

Ministry of Commerce & Industry has set up the CFC at Saharanpur namely National Center for Picture and Photo Framing Technology (NCPPFT). In addition to this another CFC has als o been set up at Jodhpur for seasoning of woods. The machines for the CFCs have been imported from Italy, Germany and Taiwan and are installed at the Centers and also the consultancy is being provided by the reputed international designers at these centers.

National Center for Design & Product Development (NCDPD):- In order to upgrade the dynamic designs and product development and to help the Indian handicrafts exporters and artisans with the development of latest products and designs in consonance with the changing needs of the international trade, National Center for Design and Product Development has been set up by the Council in association with the DC (Handicrafts).
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Technology Upgradation Center (TUC):- In order to provide complete face lift to the Saharanpur Wood Carving Industry.

The Council has set up Technology Upgradation Center at

Saharanpur providing the design studio, seasoning plants, carpentry school and training & marketing facilities for

exporters.

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ACTIVITIES

Providing commercially useful information and assistance to members in developing and increasing exports.

Offering professional advice and services to members in areas of technology upgradation, quality and design improvement, standards and specifications, product development, innovation etc.

Organising visits of delegation of its members abroad to explore overseas market opportunities.

Participating in specialized International Trade Fairs of handicrafts

& gifts.

Organizing Indian Handicrafts and Gifts Fair at New Delhi.

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Interaction between exporting community and Govt. both at the Central and State level and representation in almost all the committees / panels of Central and State and represents in almost all the committees / panels of Central and State.

To create an environment of awareness through Workshops on "Export Marketing, Procedures and Documentation", Packaging, Design Development, Buyer Seller Meet, Open House etc. interaction with Central and State Govt. and various other similar programmes.

Dissemination of government notification, orders, information on trade

and other relevant information to members.

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NEWSLETTERCRAFTCIL

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Handicraft Export Data

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HANDICRAFTS OF INDIA (MAP)

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References:
http://www.epch.in

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