APPLIED ECONOMICS

FLORABEL F. CAJUDO
Learning Task 1
•Know Thyself Better! Let's get SWOT-
ing!
•Direction: As you access yourself,
write down your characteristics-as, you
see yourself and, as others, see yourself
by filling out the given template below.
 STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS
 Applying business principles, tools, and techniques
in participating in various types of industries in the
locality
• SWOT Analysis is a simple and practical framework
for identifying strengths, weaknesses,
opportunities, and threats that a company faces. It
is essential to leverage strengths, minimize
threats, and to take advantage of available
opportunities. Conducting a SWOT analysis is
useful for strategic planning and for determining
the objectives of a company.
How to conduct the SWOT Analysis?

1. Identify the Strengths of an internal and

consumer perspective.
• For examples could include strengths
relating to employees, financial resources,
business location, cost advantages, and
competitiveness.
How to conduct the SWOT Analysis?
2. Identify the Weaknesses of an internal and
consumer perspective.
• This also pertains to the business at a
disadvantage to others. Weaknesses could
include an absence of new products or clients,
staff absenteeism, a lack of intellectual property,
declining market share, and distance to market.
How to conduct the SWOT Analysis?

3. Identify the Opportunity from an external

perspective.
• Opportunities could include new
technology, training programs, partnerships,
a diverse marketplace, and government
change.
How to conduct the SWOT Analysis?

4. Identify the Threats from an external

perspective
• List external factors that could be a threat or
cause a problem for your business. Examples
of threats could include rising unemployment,
increasing competition, higher interest rates,
and global markets' uncertainty.
How to conduct the SWOT Analysis?
5. Establish the priorities form the SWOT
• When you have completed the steps above, you will
have four separate lists. Ideally, these lists can be
displayed side-by-side to have an overall picture of
how your business runs and what issues you need
to address. You can then work out what issues are
the most important and what can be dealt with
later (i.e., develop four prioritized lists).
• TOWS Matrix is a way of taking a SWOT
Analysis further, to provide actionable links
between the different parts of your
business and environment. It's all about
the four key factors, as follows:
• ➢ Strengths/opportunities (SO): how will you use your
strengths to capitalize on your opportunities?
• ➢ Weaknesses/opportunities (WO): which weaknesses
do you need to overcome to exploit your
opportunities? How will you overcome these
weaknesses?
• ➢ Strengths/threats (ST): how will you use your
strengths to overcome external threats?
• ➢ Weaknesses/threats (WT): which weaknesses are
especially vulnerable to threats and need attention?
Explore
• Let's ponder our thought through a mini case of
Mang Inasal applying the different business tool:
• SWOT
• TOWS Matrix
SWOT ANALYSIS OF MANG INASAL
SWOT ANALYSIS OF MANG INASAL
 TOWS MATRIX
• Strength/Opportunities (SO), let us look along with
the strengths we made mention of the brand image
is visible that the customer will know what Mang
Inasal offers to the market, Locally adapted food
menus are offered to make the customer feel like
they area home and to make customers satisfied,
especially those who are ―Kanin Lovers.‖, while its
opportunities changing taste preferences.
TOWS MATRIX
• What strategy can we think of? What will the
company do to maintain its strengths and grab the
opportunity?
• Perhaps we will suggest a continuous product
development that caters to customer preferences.
• Likewise, offer a buffet style, eat all you can use the
technique, home service delivery, catering birthdays,
wedding, and another occasion to partner with other
supplementary products.
TOWS MATRIX
• Weaknesses/opportunities (WO) The company's weaknesses
are product quality, customer preferences, customer
complaints, and employee turnover, yet they can have an
opportunity for international expansion. Based on
observation, the company might think of training and
seminars intended for the employees on how to integrate
their customer services and offer benefits/ incentive
programs that will boost employees' morale and allow them
to showcase their talents and conduct at least one-year
capacity building activity.
TOWS MATRIX
• Strengths/threats (ST): Along with the strengths of the
branding of Mang Inasal, having a threat to product
service quality. Perhaps we can suggest that they
strategized on advertising their products and services
and conduct a marketing survey on customer
preferences. The customer service of the company
then came out with a program that will help them
improve it. They could also sustain their products and
brand in the best way.
TOWS MATRIX
• Weaknesses/threats (WT): Since the company is weak
in customer service, there is a threat to the
competitors. The company might consider intensifying
its customer service by having a Unique Selling
Proposition, Valuing the customers by offering suki
card, free drinks for purchase of P 500.00, have
convenient and comfortable dining ambiance, sponsor
LGUs activities and other events featuring the
company’s products and services likewise as part of
their marketing scheme.
Learning Task 2 Groupings

•Formulate the SWOT/TOWS MATRIX of

Uncle Tom's Sukang Iloco using the
template and the information provided:
•G1& 2- SWOT
•G3&4- TOWS Matrix
STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS
S- O STRATEGIES W- O STRATEGIES

S- T STRATEGY W- T STRATEGY
Learning Task 3
• Create a Haiku about SWOT and TOWS
Matrix.
• Haiku consist of a three phrases
composed of 17 phonetic units in a 5, 7, 5
pattern.
Reflection