THE MARKETING MIX

(7Ps) IN RELATION TO
THE BUSINESS
OPPORTUNITY
RUFFAIDAH A. LANTOD
DIRECTIONS: Find the P’s
Directions: Think of words
or terms related to the
topic that starts with
letter “P” and find the
words in the grid
horizontally, vertically, or
diagonally. Write the
Words or Terms on the
space provided and write
something about the
word using your own
words.
PRODUCT
PLACE
PRICE
PROMOTION
POSITIONING
PACKAGING
PEOPLE
 OBJECTIVES:
1. Describe the Marketing Mix (7Ps) in relation to the
business opportunity vis-à-vis, (CS_EP11/12ENTREP-
0h-j-10) Module 5:
- Describe the concept of marketing Mix
- Identify the seven P’s in the marketing mix
 Product
 Place
 Price
 Promotion
 People
 Packaging
 Positioning
 Marketing Mix
- is a set of controllable and connected
variables that a company gather to satisfy
a customer better than its competitor.
- is a strategy of choosing and
implementing the best possible course of
action to attain the organization’s long-
term objectives and gain competitive
 PRODUCT
- refers to any goods or services
that are produced to meet the
consumer’s wants, tastes, and
preferences.
 What is the product?
 Who is this product aimed
towards?
 What does it do?
 What is special or different
about the product?
 Why do people need your
product?
 PLACE
- represents the location where
the buyer and seller exchange
goods or services.
- the distribution channel
either physical store or online
shops on the internet.
 Where would you be able to buy this
product?
 Why did you choose to sell your product
at this place?
 PRICE
-is the value of money in
exchange for a
product/service.
 What do you think the price of
this product is? Why do you
think it is this price?
 What are the prices of your
competition?
 What is the price of the
product? Why did you choose
this price?
 PROMOTION
- refers to the complete set of
activities, which
communicate the product,
brand, or service to the user.
- To attract people to buy the
product over others.
 Where would you see this product
advertised? Where are you going to
advertise your product?
 Who will be the spokesperson for your
project ?
Self-Reflect:
1. What is the lesson you get out
from the lesson?
2. How can this be applied to your
learning experiences later?
Directions: Group yourselves
into 5 groups and answer the
questions from the 4 boxes.
A
C
T
I
V
I
T
Y
3 Things I learned today
2 Things I found interesting
1 Question I still have
 “
“The aim of selling is to
satisfy a customer’s need:
the aim of marketing is to
figure out his need.”
 HOMEWORK:
The student will choose a company and
identify the marketing mix used (4Ps only).
And advance reading on Packaging, People,
Positioning.
Thanks!
Any questions?