Creativity & Innovation as a

Business Strategy
Dr. Vibhuti Save
Asst. Prof., Vice President IIC
VPM’s Dr. V. N. Bedekar Institute of Management Studies
 Agenda

Are you at Bulb ON Mode/ Creativity vs. Innovation

Blinking Tube light Mode? 06

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Let’s DO IT Strategies for Fostering Creativity

New Learning Today

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Implementing Innovation in Business
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 Introduction

• Objective:
• To understand how creativity and innovation can drive
business success in today's competitive landscape
 Statistician

Scientists

Researchers
Source: Merriam Webster Dictionary
What is an Innovation?
BMS Innovative
Now are you ready to explore?
• What's the most innovative product or service you've recently encountered?
• What makes it innovative?
Importance of Creativity and Innovation
Importance of Creativity & Innovation
Creativity Innovation
• Ability to come up with original • Implementing those ideas to
ideas create value
Types

Creativity Innovation
 Types
Creativity

Creativity with a The Creativity of both

purpose an open mind and an
open heart.

The Creativity of
Ideas arrive when we
preparation and
least expect them, so
perfect timing.
we have to be ready.
Types
Innovation
Strategies for Fostering Creativity
Implementing Innovation in Business
Did you learn something new today?
 Are you on

Blinking Tube light Mode

Bulb ‘ON’ Mode
“
Lets explore the world of
Creativity & Innovation
”
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