Unit 1

MBA/BBA/B.com / UGC Net

By
Dr. Anand Vyas
Innovation & Creativity: Meaning of Innovation
and creativity.
• the introduction of something new.

• Creativity is a phenomenon whereby

something new and valuable is formed.
 Difference between innovation and
creativity
• Creativity and innovation, while closely linked as part of a creation
process, are not the same. Creativity isn’t measurable, it’s
subjective, while innovation – at its most basic level meaning "new"
– is measurable in the sense that an innovation is the creation of
something new, whether it be a new product, idea or method.

• While Creativity is related to ‘imagination’, but innovation is related

to ‘implementation
 BASIS FOR CREATIVITY INNOVATION
COMPARISON
Meaning Creativity is an act of Innovation is the
creating new ideas, introduction of
imaginations and something new and
possibilities. effective into the market.
Process Imaginative Productive
Quantifiable No Yes
Related to Thinking something new Introducing something
new
Money Consumption No Yes
Risk No Yes
INNOVATION AND CREATIVITY AND ITS ROLE IN
INDUSTRY AND ORGANIZATIONS
• Creativity and innovation can be the pathways
for your business to reach new heights of
product value, process improvement,
productivity, marketing success, and internal
harmony. The creative process can lead to
novel ideas and concepts
DYNAMICS OF CREATIVE THINKING
Creative thinking means thinking outside the
box. Often, creativity involves lateral thinking,
which is the ability to perceive patterns that
are not obvious. Creative thinking might mean
devising new ways to carry out tasks, solve
problems, and meet challenges.
Process of Design Thinking
 IMPLEMENTING THE PROCESS IN DRIVING
INNOVATION
Stage 1: Idea Generation and Mobilization. The
generation stage is the starting line for new ideas.
Stage 2: Advocacy and Screening
Stage 3: Experimentation
Stage 4: Commercialization
Stage 5: Diffusion (Spreading) and Implementation
 Unit 2

MBA/BBA/B.com / UGC Net

By
Dr. Anand Vyas
 AN EXERCISE IN DESIGN THINKING
& IMPLEMENTING
Design Thinking exercises are helping designers
to understand users, and also identify their
challenges and needs. Besides that, they are
designed to reframe the way we approach
innovation of a product while focusing on the
end-user.
Design thinking through a workshop &
exercise
DESIGN THINKING PROCESS.
 CASE STUDIES IN DESIGN THINKING
• Design Thinking Case Studies demonstrate the
value of the design thinking methodology.
They show how the Design Thinking
methodology helps creatively solve problems
and improve the success rate of innovation in
corporations, education, social impact work
and the public sector by focusing on the needs
of humans.
 Unit 3

MBA/BBA/B.com / UGC Net

By
Dr. Anand Vyas
 Design Thinking in Various Sectors
(Health sector, Finance, Education, Infrastructure)

• The Design Thinking approach is a method of

problem-solving that focuses on human
behavior and needs.
 Design thinking case studies in retail
Design thinking is a customer-centric
approach that can help in this endeavor.
“What do my customers really want?" It's
quite possibly the most important question
every retailer must ask and be able to answer,
whether it's a large company or a small
convenience store at the corner.
 Design Thinking Case Studies In Banking
By incorporating design thinking in banking,
banks can come up with in-house apps that
cater to the needs of the customers
 Design thinking case studies in
management decisions
Design thinking can be described as “a discipline
that uses the designer's sensibility and
methods to match people's needs with what is
technologically feasible and what a viable
business strategy can convert into customer
value and market opportunity
 Important Questions

MBA/BBA/B.com / UGC Net

By
Dr. Anand Vyas
1. Difference between innovation and creativity
2. Design Thinking in Various Sectors (Health
sector, Finance, Education, Infrastructure)
3. An exercise in design thinking
4. Process of Design Thinking
5. Design Thinking role in Industry and
organizations