MEDIA

MANIPULATION
Manipulatives Media are tools that are used to aid in hands-on learning. They
can be physical objects or computer programs which learners can manipulate
in order to grasp an idea, and gain understanding or mastery of given
concepts.

Media manipulation is a series of related techniques in which partisans create

an image or argument that favors their particular interests.
Manipulation is when a person uses controlling and harmful behaviors to
avoid responsibility, conceal their true intentions, or cause doubt and
confusion. Manipulation tactics, such as gaslighting, lying, blaming,
criticizing, and shaming, can be incredibly damaging to a person's
psychological well-being.
 Techniques
• Astroturfing
• Clickbait
• Propaganda laundering
• Search engine marketing
Distraction
• Distraction by major events
• Distracting the public
• Distracting the public
• Distraction by scapegoat
• Audio manipulation
• Photo manipulation
• Video manipulation
What is the role of media
in manipulating social
opinion?
 What is the role of media in manipulating
social opinion?

It can be used to spread false information

and propaganda, to influence public opinion
and behavior, and to target vulnerable
individuals and groups. It can also be used
by the military to gather intelligence,
influence the behaviour of soldiers and
society and to counter propaganda.
 SOCIAL
MEDIA
ALGORITHM
Social Media Algorithm
For example, the
posts which are
c om m e n d e d to y ou
re
A social media algorithm is a set of rules
when you scroll
and signals that automatically ranks
through your
content on a social platform based on how
Instagram feed, or
likely each individual social media user is
the stories of your
to like it and interact with it. s t ha t a p p e a r
f r ie nd
first on the
Algorithms are the reason why no two
dashboard, are
users will see exactly the same social
determined by
content, even if they follow all the same
algorithms.
accounts.
 Filter Bubble
A filter bubble is an algorithmic bias that skews or limits
the information an individual user sees on the internet.
The bias is caused by the weighted algorithms that search
engines, social media sites and marketers use to
personalize user experience (UX).

The term “filter bubble” refers to the results of the

algorithms that dictate what we encounter online.
According to Eli Pariser, those algorithms create “a
unique universe of information for each of us … which
fundamentally alters the way we encounter ideas and
information.”
 Echo Chamber
In news media and social media, an echo chamber is an environment or
ecosystem in which participants encounter beliefs that amplify or
reinforce their preexisting beliefs by communication and repetition
inside a closed system and insulated from rebuttal.

An echo chamber is an environment where a person only encounters

information or opinions that reflect and reinforce their own. Echo
chambers can create misinformation and distort a person's perspective
so they have difficulty considering opposing viewpoints and discussing
complicated topics.
Thank You