Hugh Russell

Inc.
CASE STUDY
GROUP MEMBERS

▪ Hamza Azhar (F20BB001)

▪ Abdul Rehman (F20BB014)
▪ Muhammad Awais (F20BB019)
▪ Hafiz Muhammad Yahya (F19BA135)
▪ Muhammad Umer (F19BA144)
▪ Sikandar Ejaz (F19BA146)
 TABLE OF CONTENTS
01 INTRODUCTION Cross Functional
Teams
05

02 Company Overview Building Networks 06

Influence Through
07
03 Crisis Networks

Resolving the Crisis 08

04 Leadership Response
Conclusion 09
 INTRODUCTION
Title:
Hugh Russell Inc. Case Study
Overview:
● Hugh Russell Inc. faced a significant crisis following a hostile
takeover, prompting a shift from growth to survival.
● This presentation explores the company's response to the crisis under
the leadership of Wayne Mang and the strategic actions taken to
navigate the turbulent times.
 Company Overview

Hugh Russell Inc.:

● A Canadian distributor of steel and industrial products.
● Medium-sized company with diverse business divisions, including
Russelsteel and industrial bearings and valves distribution.
 Crisis

Hostile Takeover:
● Hugh Russell Inc. experienced a hostile takeover, leading to
financial turmoil and uncertainty.
● The company's focus shifted from growth-oriented strategies to
survival tactics amidst the crisis.
 Leadership Response

Wayne Mang:
● Wayne Mang assumed leadership as the new president of Hugh
Russell Inc.
● He emphasized the importance of people and initiated the
formation of cross-functional teams to address critical issues.
 Cross-Functional Teams

Task Forces:
● Cross-functional teams were established to tackle major
challenges confronting the company.
● Participation in these task forces was voluntary, allowing
individuals to contribute based on their expertise and interests.
 Building Networks

Internal Communication:
● Informal meetings and debriefings provided opportunities for
open communication among employees.
External Relationships:
● Hugh Russell Inc. fostered open communication with external
stakeholders, including suppliers, unions, and government
agencies.
 Influence through Networks

Leveraging Networks:
● Despite lacking formal power, the company leveraged its
networks to influence outcomes.
● Effective communication and internal coherence enabled Hugh
Russell Inc. to navigate challenging situations and drive
desired outcomes.
 Resolving the Crisis

Strategy:
● The company devised a complex financial restructuring plan
and resolved internal disputes among shareholders.
Execution:
● Through collaboration and strategic communication, Hugh
Russell Inc. successfully implemented its strategies to
overcome the crisis.
 Conclusion

Successful Resolution:
● Hugh Russell Inc. achieved a successful resolution to the
crisis, securing new ownership by the end of 1983.
Lessons Learned:
● The case study highlights the importance of adaptability and
the power of networks in crisis management, emphasizing the
role of effective leadership and strategic communication.
Thanks