EFFECT OF ADVERTISING ON BRAND

IMAGE OF COCA-COLA
OBJECTIVES:
(a) To examine the Consumer
INTRODUCTION: Behavior.
The impact of advertising on the brand image of (b) To identify challenges and
Coca-Cola extends beyond mere promotion. It opportunities.
shapes perceptions of quality, authenticity, and (c) To create widespread brand
cultural relevance, influencing consumer awareness globally.
preferences in a crowded marketplace.

JUSTIFICATION:
By working on this project topic I will get a detailed METHODOLOGY:
study on the effect of advertising on the brand I will provide the questionnaire
image of Coca-Cola offers not only academic through google form for
insights but also practical implications for primary data and secondary
marketers, managers, and businesses seeking to data by the information
leverage the power of advertising to build enduring provided on internet.
brand equity and competitive advantage.