SUBMITTED TO:

Prof. Sadhvi Pandey

SUBMITTED BY:
Charu Aggarwal(52) Payal Prasad(64) Sangeeta Shrivastva(74) Sonal Duggal(81)

Our aim of conducting surveys is to collect the information needed about our institute(BULMIM) from various corporates and students studying in final year in various colleges and to make our institute one of the top BSchools of the country.

 To gain popularity with various corporate and students and to achieve new insights into it. To create awareness among individuals about the various courses offered by BULMIM To invite and make interest of both for BULMIM. To determine the frequency with which the institute is gaining popularity among students aspiring for PGDM courses.

As survey is helpful for generating insights about BULMIM. Accordingly we can conduct promotion, advertising and other programs for our institute. The information was required for analyzing the perception of students and corporate related people towards Bhavans Usha and Lakhmi Mittal Institute of Management(BULMIM).

The research methodology that we have used here is the Quantitative Research and the data collected is the primary data. It typically involves the construction of questionnaires. Methods of collecting data While going for collection of information directly from respondents through QUESTIONARE which were present in

 personal visit online questionnaire Telephonic conversation Through e-mails Target Population ( sample size) TOTAL-1125 students -90 corporates

For students:
Awareness abt BULMIM
700

Diff bet BVB and BVP

600 500
numbers 400 300 200 100 0 yes result no 29% Series1 71% yes no

For students:
Awareness of chinese lng
awareness of ch lng YES 700 600 500 400 300 200 100 0 yes result no

BOPP program

awareness of ch lng NO
46% 54% numbers

Series1

For students:
interest for bULMIM

For corporate:
interest for BULMIM

38%

41%

yes 62%

59%

yes

no

no

For students
like to receive updates
yes no

52%

48%

For corporate:
Awareness abt BULMIM
60

Awareness of chinese lng

YES NO

50

40

35%
Series1

numbers

30

65%
20 10

0 yes no

result

 FROM THE FOLLOWING WE CAN INTERPRET THAT ABOUT 59%OF PEOPLE ARE ACTUALLY AWARE ABOUT BULMIM BUT STILL 41% OF PEOPLE DONT KNOW ABOUT BULMIM AS A B-SCHOOL. We found that BULMIM has a good reputation in the market but it still has scope for improvement.
No other B-school has managed to achieve such a good reputation in just 4 years. The only thing that can further up its position is advertising and tie-ups with other institutes.

 A lot of prospective students have not even heard about BULMIM, but some knows Bharatiya Vidya Bhavan. Even the corporates need to be attracted by emphasizing on the special BOPP training & Chinese language which can give an edge to the BULMIM students.

BULMIM should advertise more and more by print media and electronic media too. Invite more and more corporate for seminars and summits and organize these seminars more frequently. Publish catalogs. Publish pamphlets for advertisement.

Use online advertising.

Send students for seminars outside the institute.

 From the survey being done we conclude that 50% of the population is aware of BULMIM and they would like to be a part of the college in some way or the other. It still has to develop its own identity as BULMIM. we need to create awareness among students and corporates about bulmim by the way of advertisements , publicity so that it will help to create interest in them as bulmim has all the required parameters of good B-school that most of the students desire to have.