Presented by : Manya 7th sem; 06

A process of organizing and interpreting sensory information, enabling us to recognize meaningful objects and events ..

How we see the world around us .

Perceptual organization

It is the process by which we group outside stimuli into recognizable and identifiable patterns and whole objects.

Figure AND ground Perceptual grouping Ambiguous figures Illusion

GROUPING Grouping The perceptual tendency to organize stimuli into coherent groups

GROUPING PRINCIPLES
Grouping Principles

Proximity--group nearby figures together Similarity--group figures that are similar Continuity--perceive continuous patterns Closure--fill in gaps Connectedness--spots, lines, and areas are seen as unit when connected

PROXIMITY

Similarity-

Continuity :

CLOSURE :

Ambiguous figures
Ambiguous figures exemplify the fact that sometimes the same perceptual input can lead to very different representations

Illusions
It indicate that our mind does not always accurately represent the perceptual input, this suggested that the mind was "actively" involved in interpreting the perceptual input rather than passively recording the input.

 A flip flpo

optical illusion drink more at beach

Sensation Absolute threshold Differential threshold Subliminal perception

Absolute threshold
Minimum lower level at

which an individual can experience sensation

Differential threshold
The minimum difference that

can be detected from two similar stimuli. This is also known as just noticeable difference

Does this advertise ment bring a differenc e ???????

Subliminal perception

35

 CafePhoto using an outline of a blurr image of

woman in their steam coming from the cup: As you will see subliminal messages have been used right across advertising no matter what the product even the slightest subliminal suggestion can have a huge effect. Subliminal messaging has long been used within advertising. It has actually been banned from use within TV commercials you are not allowed to flash images or text too fast for the eye to see, or play sounds subliminally, this is basically due to its manipulative power.

Perceptual selection

 Nature

of stimulus i.e As consume rs they represen t

Selective perception

Selective exposure

Selective attention

Contrast

CONTRASt

Perceptual defense

Perceptual interpretation

Physical appearance

Stereotypes

Jumping to conclusion

CONCEPT USED : PERCEPTUAL SELECTION, SLECTIVE ATTENTION, FIRST IMPRESSION,CLOSURE,

CONCEPT USED: FIRST IMPRESSION, SELECTIVE ATTENTION, FIGURE AND GROUNDS, PERCEPTUAL BLOCKING

CONCEPT USED : FIGURE AND GROUND, SLECTIVE ATTENTION , PERCEPTUAL BLOCKING,CLOSURE

CONCEPTS USED: PERCEPTUAL DEFENSE,SELECTIVE ATTENTION, STEREOTYPES, FIRST IMPRESSION

CONCEPTS USED: SUBLIMINAL PERCEPTION, SELECTIVE ATTENTION & FIGURE AND GROUND

CONCEPT USED: SUBLIMINAL PERCEPTION

CONCEPTS USED : PERCEPTUAL SELECTION , SUBLIMINAL PERCEPTION, SELECTIVE EXPOSURE, CLOSURE & FIRST IMPRESSION

CONCEPT USED: SELECTIVE ATTENTION