Logo of the

Startup

Proposal Title
Proposed by
(Name >> Startup)
Market Detailing
 Market Segment
 B2B, B2C
 Key Issues driving and transforming your markets
 Market Needs and how are they well served
Spotting Pain Points
 Problem Statement
 What are you solving?
 Is it worth addressing(Market survey, statistics, etc.)?
 Impact (market potential)
KYC (Know Your Customer)
 Customer Segments and Characterization
 Direct Customer & End Market Customer
 What are customers doing today
 Identification and Listing of Desired Outcomes for Customers and Suppliers
 Identification of Customer Unmet Needs
 Urgent & Important Distinction
KYC (Know Your Competition)
 Existing solutions(if any)
 Existing Players
Your Idea
 Solution(covering the details of underlying technology for the solution)
 What makes your idea/solution ‘different/ unique/ superior’
 What do you want to do at AIC-CCMB?(Specific goals)
 Research Partnerships
Hard facts
 Data/resources to support to your claim?
 Preliminary studies?
 MVP or PoC?
 Regulatory & Compliance Review

Image of the Product

Financial Forecast
 Company Status
 Formed/Not formed
 Your source?
 Details of funding received so far.
 Burn rate, expected capital requirement to reach proposed goals?
 Cost Structures (Investment costs, Operational costs)
 Strategy to stay afloat (Funding source )
Your Game Plan
 Are you in for a long haul or stone’s throw?
 IP component ?
 Details about business model
• Go To Market Strategy
• Likely adopters/ end users
• What binds the customer and prevents them from switching over to your options
• Your source of revenue?
• Pricing Model in mind
• Breakeven point, Target market size
• Potential channel partners, SC Partners etc.
• Exit strategy
• Process and Derisking across pipeline stages
Milestones
 Business milestones for every 6 month, until next 24 months
 Product, company positioning in next 5 years(Including revenue targets)
 Certifications, Validations, accreditations to be obtained
 Major Objective Milestones
(Add more if required)
S. No. Milestone targets Timelines (Months)
(targets to be met when you hit that
milestone)
1. Signing of Agreement 0
2.
3.
4.
5.

Please include the milestones till date and objectives

from now to next 6-12 months
 Work plan (Gantt chart)
(step by step process till commercialization)

Tasks 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

Please include the plans till date and then another

chart from now to next 6 months
Support from AIC-CCMB
 Testing, Validation, Approvals
 Network, Collaborations
 Funding
 Infrastructure (Office Space, Equipment etc.)
 Business Services (Registrations, IPR Filing etc)
 (Any Specific Requirements)
Challenges
 Potential reasons to fail
 constraints/concerns or Any ethical issues involved
 2 major business challenges
 2 major technical challenges
 Regulatory challenges, if any
Future
 Estimated time period for incubation
 Any plans in pipeline for other products/ projects?
 What according to you is a worst-case scenario in this journey?
Team
 Relevant Domain Expertise and Technical Expertise/Capabilities
 About Founders
 About team, size, expertise etc.
 About Advisors
 Key Resource requirements (skills and capabilities) across pipeline

Journey so far
 Work done since establishment, including incubation.
Additional Information