Effective Public Speaking

“ There is no other accomplishment

which any man can have that will so
quickly make for him a career and
secure recognition as the ability to
speak acceptably ”

1
• Franklin Roosevelt
• Adolf Hitler
• Winston Churchill
• Richard Nixon
• J.F. Kennedy
• Martin Luther King
• Barack Obama

2
 Effective Strategies
• Communicator strategy

• Audience strategy

• Cultural strategy

3
 Communicator strategy
• Objective
• Style
Tell
Sell
Consult
Join

• Credibility(Rank, Goodwill, Expertise,

Image, Common ground) 4
 Audience strategy

• Who are they?

• What do they know?
• What do they feel?
• How can I persuade them?

5
 Cultural strategy
• Cultural differences
smiling while talking
Tap on head
Thumbs up
Avoiding eye contact

6
 Organizing your thoughts
• Tell them what you are going to tell
them (Introduction)
• Tell them (Body)
• Tell them what you have told them
(Conclusion)

7
 Introduction

• Get your audience’s attention

• Establish your relationship with them
• Set the tone you want to take
• Orient them to the subject matter

8
 Body
• Sequential
History of FBI,
Child development
How you went bald

• Topical
A speech to your sales group at work:
inventory
new prices 9
• Problem/Solution
A speech in favor of a school bond initiative
Problem:
Overcrowded classrooms
Long school bus rides
Poor performance at national tests

Solution: A new school to give us

Smaller average classrooms

shorter school bus routes
Better education and thus higher scores 10
• Cause/Effect
Western migration of Americans in the nineteenth century
Cause-
Economic depression in the east
Declining fertility of eastern farmland
Pressure of new immigrants from Europe
Discovery of gold in California

Effects-
Indian wars
Formation of new states
Great age of railroading
11
 Conclusion
• Summarize what you have told the
audience
• Call to action :
A vote
To contribute
To volunteer
To support a position
12
 Tips to improve your style
• Be yourself
• Be different
• Be funny
• Be positive
• Be challenging

13
 Focus on Language
• Use simple terms
Now
At this point in time

Most voters
The vast majority of the electorate

14
• Use short sentences
“ In order to run an effective business, you
must not only have a firm grasp of the day-
to-day and week-to-week operations and
cash flow, but also you must project your
earnings and expenses several weeks,
months, yes, even years into the future and
plan your new products, services and
facilities”

15
 Improved version
“ Running an effective business is hard. You
have to do several things at once. You have
to have a firm grasp of the day-to-day
operations. You have to watch your weekly
cash flow. At the same time you’ve got to
project your earnings and expenses. You’ve
got to plan new products, new services and
new facilities”

16
• Repeat yourself
• Put up signposts
“Now we’ll move on to…”
“This is the third point I’d like to make…”
“On the other hand…”
“In conclusion…”
“Another example of this problem is…”
“First…Second…Third…”
17
• Choose personal terms
Impersonal : “It has been argued that the only
way to ensure a fair flextime policy is to install
time clocks for use by all personnel. However,
it is possible that the honor system will work”

Personal : “I’ve heard that the only way to

ensure a fair flextime policy is for all of us to
punch time clocks. However, I feel we can be
trusted to follow the honor system”
18
 Delivery
• Get correct volume
• Make an effort to speak slowly
• Vary your pitch from loud to soft
• Maintain eye contact
• Use your hands to support what you say
• Move your body

19
 Dealing with stage fright

butterflies in
your stomach

cold and clammy

hands
Dry mouth
racing heart
20
 The week before
• Sit down in a place you won’t be disturbed
• Close your eyes
• Take a deep breath and let it out
• Visualize the place where you will give the speech
• Imagine someone else delivering your speech
• Next imagine the same scene with you yourself
giving the speech
• Audience is genuinely pleased and you feel great
21
 During your speech

•Take slow deep breaths

• Watch your gestures
• Maintain eye contact
• Check your volume

22
1. Assume that you must prepare a speech on the
importance of making good grades for an audience
of college students. Develop some attention
gaining ideas for the introduction of the speech.

23
2. One’s manner of dress, choice of hairstyle,
physical characteristics are very personal. They
should have no influence on any form of verbal
communication.

24