INTRODUCTION:

AMAZON
is an American multinational technology company
focusing on e-commerce, cloud computing,
online advertising, digital streaming, and
artificial intelligence.[5] It is considered one of the
Big Five American technology companies,
alongside Alphabet (parent company of Google),
Apple, Meta
 Amazon’s Operations

Amazon is a well-established online retailer,

headquartered in the US. The company operates in
multiple international locations and has become one
of the most popular e-commerce platforms in the
world. At present, Amazon holds the leading
position in the global e-commerce sector, with the
majority of its cash flow coming from its domestic
market of the US. The company has expanded its
business over the years, through diversification and
now caters in multiple product and service categories
apart from online retail, such as cloud computing,
media streaming, etc.
 PROJECT OBJECTIVE

To find about the daily operations in AMAZON like

delivery and their approach towards customers
To know about AMAZON. INC,
 Amazon Operations Management
Amazon organizational structure follows a
perfect combination of standardization
and localization. Since, Amazon caters to
multiple international locations, therefore
it is important for the company to meet
needs Theof localization
the customers in the host market.
approach allows the company
to reshape its marketing strategies according
to the needs and preferences of the target
customers, through appropriate market
segmentation.