STRATEGIC

COMMUNICATIONS IN
POLITICS
PRESENTED TO: PRESENTED BY:
DR. MATALI MAHAJAN JATIN KHATRI
ASSISTANT PROFESSOR 102182011
CONTENT
01 POLITICAL PERSUASION

02 STRATEGIC COMMUNICATIONS

03 UNDERSTANDING YOUR AUDIENCE

04 BUILDING CREDIBILITY

05 MOBILIZING FOR ACTION

06 MEDIA AND STAKEHOLDERS

07 CRISIS
POLITICAL
PERSUASION
Is a process where politicians try to
convince people to change their attitudes
or behavior regarding political issue.

An art of compelling arguments and

inspiring change through effective
communication strategies.
 UNDERSTANDING

01
YOUR AUDIENCE

MOBILIZING FOR

02
ACTION

BUILDING
03

CREDIBILITY

CRAFTING POWERFUL
04

MESSAGES

MEDIA
05

RELATIONS

ENGAGING
06

STAKEHOLDERS

NAVIGATING
CONTROVERSY
07

CRISIS MANAGEMENT
08
STRATEGIC COMMUNICATIONS
UNDERSTANDI
NG YOUR
AUDIENCE
• Recognize the diverse perspectives.
• Cultivate a strong personal brand and
utilize evidence and expertise to reinforce
your arguments.
• Motivating audience to tailor your message
for maximum impact.
 MOBILIZI
Empower your audience to take
ACTION.
B e a part of the change y ou
NG FOR
desire.
Inspire them to engage in
meanin gful ch ange and
ACTION
mobilize supp ort for your
political initiatives.
BUILDING
CREDIBILITY
Establishing and maintaining trust with the audience is
essential in political communication.
Utilize authentic messaging and transparency to build a
solid foundation of trust.
CRAFTING POWERFUL
MESSAGES
• Master the art of storytelling and rhetoric.
• Create messages that resonate emotionally and
intellectually, leaving a lasting impression.
• Message should be compelling that resonate with the
target audience. Sardar Vallabhbhai Patel
" It is the prime responsibility of every citizen to feel that his
country is free and to defend its freedom is his duty. "

Reference
 MEDIA AND
STAKEHOLDERS

Utilize media training to Leverage the power of Engage with key

ensure consistent and social media to amplify your stakeholders to garner
impactful communication message and connect with a support and build coalitions.
with journalists. wider audience. Utilize Effective communication
Campaign raising issues targeted and engaging with interest groups and
personal to audience for content to foster meaningful constituents is vital for
publicity. interactions. political success.

CAMPAIGN HARNESS ENGAGING

AND SOCIAL STAKEHOLDE
PROPAGANDA MEDIA RS

Navigating Controversy
CRISIS
• Effectively address controversy and opposition.
• Learn to engage in constructive dialogue and
navigate challenging conversations with grace and
poise.

• Prepare for potential crises by establishing a

Crisis Management
robust crisis communication plan.
• Swift and transparent communication is
essential in mitigating the impact of crises.
 POLITICS AND
FINANCE
Navigating economic turbulence at the intersection of politics and
finance requires a comprehensive understanding of market dynamics and
the ability to adapt to changing political landscapes. To evolve global
dynamics different
campaign and rallies
The era of
must be built and
globalization has Government policies the leader must
transformed the play a pivotal role strike the
interplay of in shaping the opportunities to
economy and economy and overcome the
politics on a global influencing political challenges faced
scale. MNCs and stability. The due to economic
international trade formulation and changes.
agreements have implementation of
redefined the economic policies
economic power. are closely
intertwined with
political decision- OPPORTUNITI
making processes.
ES
GLOBALIZATI
ON
POLICY
FORM U LATIO N
THANK YOU
ANY