Business Plan pitch

in business, a pitch refers to the presentation of ideas designed to

attract investors, get feedback to improve your business. Generally
speaking, consider pitching as a motivating action for your company
Preparation of a project pitch
 Preparation required
• Preparation required for the pitch at this stage are as follows:
• i) Content preparation: A good pitching effort requires great supporting
documents. Once you have the basics down, it’s pretty easy to prepare all
of these documents as needed. A good business pitch requires a business
plan conveying a few things quickly: the mission and vision, the problem
you solve, the solution you provide, and the people you do it for.
• ii) Materials needed for the presentation like powerpoint presentation,
projectors, invitations to your audience, venue or place for pitching
• iii) Psychological
preparation: Business plan pitching
has to be planned well by the owners of the
business venture. There are specific steps that
should be followed in order to have the best
persuasive pitching. Your business pitch should be
clear, concise, and persuasive. It should explain
what your company does, what problem it solves,
and why it’s a good investment.
 Steps involved in preparation of business plan pitch
• i) Analysis of the audience: Knowing the audience, one is going
to
• present the business plan pitch to determine the presentation,
content ,selection, pitching techniques, approaches, and
anticipation of the questions likely to be asked.
• ii) Select a topic: Select a topic based on the problem to solve,
and the nature of the audience/ potential investors.
• iii) Define the pitching objective: The right business plan
pitching objectives enable the team to convince potential
investors.
• v) Prepare the body of the business plan pitch: The
content of the business plan pitch is expected to be
organized in a sequential way.
• Anticipate the questions from the audience: While
preparing for the business plan pitching, one must
anticipate the possible questions likely to be asked by
potential investors.
• vi) Prepare the suggestions and conclusion:
• V.Practice pitching of business plan (Micro- pitch): The
team that intends to pitch, should get the time and
practice pitching the business plan.
The key items to cover in business plan
pitch
• Business idea and goals: A business plan pitch must
address the business idea to be pitched for. This should
be clear and precious so that potential investors are able
to understand it. It must also contain SMART goals.

• These two aspects are very fundamental in the business

pitching process. With no clear business idea and goals,
it means the presentation content will be irrelevant to
the audience.
• ) Problem identified: The business plan pitch is
developed around the identified problem. The
business venture, therefore, comes to provide a
solution. This is what the investors love to hear. The
problem identified must be affecting the
community, not a specific individual. The business
idea being pitched should be worth investing in
• Solution: The business plan pitch should clearly show
the innovative and creative solution that the business
venture will execute in addressing the problem at
hand. The solution should be unique and easy to
implement. The more convincing solution increases
the chances of persuading potential investors to invest
their funds into one’s business.
• Target Market: A pitching team must understand the
target market. This calls for serious research and
study, and where possible the projected market share
percentages.

• This is very important because it will provide a guide

on the financial projections. The profitability levels of
the business form part of the convincing parts of the
business plan pitch content. The beachhead market
and general market segmentation targeted should be
catered for
• ) Marketing strategy: The business plan pitch should
show and describe clearly the market strategy to be
used. This determines the profitableprobability level of
the business venture to be invested in. The investor
would like to know the marketing strategy to be
employed.
• Therefore, it is very important to take time and make
clear research and study the marketing strategy. One
may have a wonderful business idea, but if the
marketing strategy is poor, chances of profiting from the
venture become low, hence discouraging potential
investors
• vi) Industry Analysis: There must be a part of
industry analysis in the business plan pitch deck.
For example, if the business idea deals with
Renewable energy, therefore, make research on
the energy sector and have data to use in the
presentation
• Management Team: The capability of the team that
will be engaged in managing the business venture is
very important. Include this on the pitch deck.
Potential investors wish to know if they invest in the
project, will the team manage to handle the funds and
generate profit.
• ) Competition: Knowing and understanding the
competitors is very vital to the success of a business.
Therefore, potential investors would like to know if
you really know the competitors. In a business plan
pitch, it is very necessary to mention the competitive
advantage that favours the business. The competitors’
weaknesses and strengths should be analysed so that
one is able to provide a unique solution that would
out-compete them.
• Current status, amount of money requested, and the
projected use of funds: This is a very important
section of the business plan pitch. The potential
investors need to know the financial abilities of the
team in order to make informed financial decisions.
The financial status of the business venture should be
honestly shown
Techniques used to pitch the business projec
• Writing only key points
• Avoid reading directly the content
• Using visualisation, pictures, symbols, colours, tables:
• Make it short, concise, and come to the point:
• Reacting positively to questions:
• Using body language
• Trying to convince
• The Real Pitching Process
For a successful pitching activity, one needs to put more focus on the following:
• a) Greeting & thank audience for the attendance
• b) Start with the Problem / gap identified after market analysis
• ENTREPRENEURSHIP FOR GENERAL EDUCATION | Senior 6 74
• c) Business idea and goals (Solution)
• d) Target market
• e) Benefits to the investors & society
• f) Amount of money requested, projected use of it, and the anticipated
• Returns
• g) The call to investors
• h) Thank the audience