E- IA-2

TOPIC - BUSINESS
Banking Industry in India
GROUP 3
RISHAV KUMAR – 388

AAFREEN PARVEEN – 246

PRIYANKA VIRK – 547

TANYA RAJ – 248

SASICHALA - 094
Overview of Banking Industry in India
The banking industry in India is one of the oldest and most established industries in the country. It plays a key
role in the overall economic growth and development of India, contributing significantly to the GDP. The
Indian banking industry has undergone significant changes over the past few decades, with the introduction
of new technologies and innovative business models.

Today, the banking industry in India is highly competitive, with a large number of players, both public and
private, vying for market share. In this presentation, we will take a closer look at the banking industry in India,
focusing on its business plan, digital marketing strategy, operational execution, financial performance, and
examples of innovation and creativity.
 BUSINESS PLAN

The banking industry in India has undergone significant changes in recent years, with the introduction of
new technologies and regulatory reforms. In order to succeed in this dynamic environment, banks need a
strong business plan that includes a clear vision, mission, and strategy for growth.

Some key elements of a successful business plan for banks in India include:

●A focus on digital transformation and innovation, including the development of new products and
services that meet the needs of the rapidly evolving Indian consumer market.
●An emphasis on customer experience and satisfaction, with a commitment to providing personalized,
high-quality service at every touchpoint.
●A strong risk management framework, including robust compliance processes and risk mitigation
strategies to protect against potential losses
●A focus on operational efficiency and cost management, with a commitment to reducing expenses and
increasing profitability through process optimization and automation.
 Digital Marketing Strategy
Social Media Presence
Banks in India have been actively using social
media platforms like Facebook, Twitter,
LinkedIn, and Instagram to engage with
customers and promote their products and
services. The use of social media has helped
banks to increase their brand awareness and
reach a wider audience.
Mobile Banking Apps
With the increasing use of smartphones in
India, banks have developed mobile
banking apps to provide customers with
an easy and convenient way to access
their accounts, transfer funds, pay bills,
and apply for loans. These apps have
become an integral part of the digital
marketing strategy for banks in India.
 Customer Service
Operational Execution
Banks in India have invested heavily in customer service
and experience, with many offering 24/7 customer
support and innovative mobile banking apps.

Technology Infrastructure
Indian banks have made significant investments in
technology infrastructure to improve operational
efficiency and reduce costs. This includes the adoption
of cloud computing, artificial intelligence, and
blockchain technology.

Risk Management
Indian banks have implemented robust risk
management frameworks to mitigate risks associated
with lending and investment activities. This includes the
use of advanced analytics and predictive modeling to
identify potential risks and take proactive measures to
mitigate them.
 Financial Performance

Growth in Deposits and Advances

The banking industry in India has seen significant growth in deposits and advances over the years. As of March
2021, deposits increased by 11.4% and advances increased by 5.6% compared to the previous year.

Profitability and Asset Quality

The profitability of the banking industry in India has improved in recent years. As of March 2021, the net profit of
public sector banks increased by 16.9% compared to the previous year. Additionally, the asset quality of banks has
also improved, with the gross non-performing assets (GNPA) ratio declining from 8.2% in March 2020 to 7.5% in
March 2021.

Digital Transformation and Financial Inclusion

The banking industry in India has been actively pursuing digital transformation to improve financial inclusion and
reach underserved populations. As of March 2021, there were over 400 million digital banking users in India, and
the government has launched several initiatives such as the Jan Dhan Yojana to promote financial inclusion.
Innovation and Creativity with Examples
The banking industry in India has undergone significant changes in recent years, with a focus on innovation and creativity to
stay competitive in the market. Here are some examples of how banks in India are innovating:

Digital Banking: Many banks in India have adopted digital banking services to provide a seamless experience to their
customers. For instance, HDFC Bank has launched SmartUp, a digital banking platform for startups and SMEs that offers a
range of services such as banking, invoicing, and payment collections.

Mobile Banking: With the increasing use of smartphones, many banks in India have launched mobile banking apps to provide
a convenient banking experience to their customers. ICICI Bank has launched iMobile Pay, a mobile banking app that allows
customers to make payments, transfer funds, and manage their accounts on-the-go.

Artificial Intelligence: Banks in India are also leveraging artificial intelligence (AI) to improve their services. For example, Axis
Bank has launched an AI-powered chatbot called Axis Aha! that can answer customer queries and provide assistance 24/7.
Blockchain: Some banks in India are also exploring the use of blockchain technology to improve their services. Yes Bank has
partnered with IBM to develop a blockchain-based solution for vendor financing, which will enable faster and more secure
transactions.
THANK YOU

SUBMITTED TO - DHARMENDRA SIR