Copywritin

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Infographic
Here is where this template begins

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 Copywriting Infographics

01 02 03
Why What When
Mercury is the Jupiter is the Despite being
closest planet to biggest planet of red, Mars is a
the Sun them all cold place

04 05 06
How Who When
Earth is the third Venus has a Saturn is a gas
planet from the beautiful name giant with
Sun but is hot several rings
 Copywriting Infographics

Content quality Step 01 Keyword research

Mercury is the closest Jupiter is the biggest
planet to the Sun planet of them all
Step 02

Step 03

New content Step 04 Use of keywords

Despite being red, Mars Earth is the third planet
is a cold place from the Sun
 Copywriting Infographics

The copywriter must be aware of

UX Marketing Writing Brand

Mercury is the Jupiter is the Despite being Earth is the third
closest planet to biggest planet of red, Mars is a planet from the
the Sun them all cold place Sun
 Copywriting Infographics
Headlines Subheadlines
80% Mercury is the closest 6% Jupiter is the biggest
planet to the Sun planet of them all

Styling Media
5% Despite being red, Mars 3% Earth is the third planet
is a cold place from the Sun

Links CTA
3% Venus has a beautiful 3% Yes, Saturn is the gas
name but is hot giant with several rings

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Copywriting Infographics

Mercury is the smallest planet in

Copywriting formula: AIDA

Attention the Solar System

Venus is the second planet from

Interest the Sun

Saturn is composed mostly of

Desire hydrogen and helium

Jupiter is the biggest planet of

Action them all
 Copywriting Infographics
Copywriting formula: PAS

P A S
01 02 03
Problem Agitation Solution
Mercury is the Jupiter is the Despite being
closest planet to biggest planet of red, Mars is a
the Sun them all cold place
 Copywriting Infographics

Picture Promise
Mercury is the closest Jupiter is the biggest
planet to the Sun planet of them all

The 4 P’s

Prove Push
Despite being red, Mars Motivate the reader to Earth is the third planet
is a cold place take action from the Sun
 Copywriting Infographics

01 Promote Mercury is the closest planet to the Sun

02 Reveal Despite being red, Mars is a cold place

03 Audience Jupiter is the biggest planet of them all

04 Needs Earth is the third planet from the Sun

05 Focus Venus has a beautiful name but is hot

 Copywriting Infographics

01 02 03 04 05

Avoid
Understand Use a call to Don’t write Proofread
technical
the medium action too risky your copy
info
Mercury is the Jupiter is the Despite being Earth is the third Venus has a
closest planet to biggest planet of red, Mars is a planet from the beautiful name
the Sun them all cold place Sun but is hot
 Copywriting Infographics
Researched
+600 words
articles
Mercury is the Despite being
closest planet to red, Mars is a
the Sun cold place

01 02 03 04

Original content Perfect grammar

Jupiter is the Earth is the third
biggest planet of planet from the
them all Sun
 Copywriting Infographics

Incorporate SEO Engage through

into the article social media

Mercury is the closest Earth is the third planet

01 planet to the Sun 02 from the Sun

Use a CMS for Write

automatic consistently for
publish monthly deals
Jupiter is the biggest Despite being red, Mars
planet of them all 03 is a cold place 04
 Copywriting Infographics
Copywriting for online articles

01 Original Create a unique and original post

02 Length Write 400-600 words per article

03 SEO Write your articles SEO ready

04 Image Include images and/or links

05 Post Post to blog and wait for approval

 Copywriting Infographics

Review
Despite
being red,
Mars is cold

Blank Outline Collect Write Edit

Test
Jupiter is a
very big
planet
 Copywriting Infographics
How to write great copy Know your audience
Mercury is the closest planet to the Sun

Value proposition
Jupiter is the biggest planet of them all

Selling proposition
Despite being red, Mars is a cold place

Establish objectives
Earth is the third planet from the Sun

Compelling subject line

Yes, Saturn is the gas giant with several rings
 Copywriting Infographics
Mercury
40% Mercury is a very
small planet

Jupiter
30% Jupiter is a very
big planet

Mars
20% Despite being red,
Mars is cold

Venus
10% Venus has a
beautiful name

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Copywriting Infographics
Concrete benefit Mercury is a small planet

Formulas to write Personal benefit Jupiter is a very big planet

Intangible benefit Despite being red, Mars is cold

slogans Literal question Venus has a beautiful name

Rhetorical question Earth is where we all live

One line promises of value Command Yes, Saturn is a gas giant

Promise Neptune is far away from Earth

Metaphor Pluto is considered a dwarf planet

Copywriting Infographics

Email copywriting tips

✓ Identify “who” and “what”

✓ Keep subject lines short
✓ Make a clear promise in the subject line
✓ Use the subject line to create curiosity
✓ Just ask a question in the subject line
✓ Align the body copy with the subject line
 Copywriting Infographics
Why How
Mercury is the closest Earth is the third planet
planet to the Sun from the Sun
Copywriting

What Who
Jupiter is the biggest Venus has a beautiful
planet of them all name but is hot

When When
Despite being red, Mars Saturn is a gas giant with
is a cold place several rings
 Copywriting Infographics

Mercury Jupiter Mars Earth

Mercury is the Jupiter is the Despite being Earth is the third
closest planet to biggest planet of red, Mars is a planet from the
the Sun them all cold place Sun
 Copywriting Infographics
Grab your audience’s attention
Venus has a beautiful name but is hot

01 02 03

Benefits News Curiosity

Mercury is the closest Jupiter is the biggest planet Despite being red, Mars is a
planet to the Sun of them all cold place
 Copywriting Infographics

01 02 03
Choose the Problem/
Story Q/A
solution
right Venus has a beautiful Jupiter is the biggest Saturn has
name planet several rings
structure

04 05 06
Numbered list Different views Chunk down
Earth is where Mercury is a Neptune is far
we all live small planet away from us
 Copywriting Infographics
Behavioral
Speak their language
psychology
Mercury is the closest planet
Customer-centric copywriting Neptune is the farthest planet
to the Sun from the Sun

Be empathetic Educate them

Jupiter is the biggest planet Pluto is now considered a
of them all dwarf planet

Address their needs Storytime

Despite being red, Mars is a Ceres is located in the main
cold place asteroid belt

Use feedback Think alike

Venus has a beautiful name Earth is the third planet from
but is hot the Sun
 Copywriting Infographics

Calls to action

DCR
Desired Customer Reaction

Know the DCR Express the DCR Stay on target

Mercury is the closest Jupiter is the biggest planet Despite being red, Mars is a
planet to the Sun of them all cold place
 Copywriting Infographics
Sales letters Info documents Web pages Advertisement
Headline Structure Planning Strategy
Mercury is the closest Venus has a beautiful Ceres is located in the Uranus is the seventh
planet to the Sun name but is hot main asteroid belt planet from the Sun

Body Layout Writing Concept

Jupiter is the biggest Neptune is the farthest Earth is the third planet The Moon is Earth's only
planet of them all planet from the Sun from the Sun natural satellite

Sign off Tone SEO Design

Despite being red, Mars Pluto is considered a Saturn is a gas giant and Mercury is the smallest
is a cold place dwarf planet has several rings planet of them all
 Copywriting Infographics

Write great headlines Mercury is the closest planet to the Sun

Avoid weasel words Jupiter is the biggest planet of them all

Don’t use passive voice Despite being red, Mars is a cold place

Include customer quotes Earth is the third planet from the Sun

Clean and concise copy Saturn is the gas giant with several rings
 Copywriting Infographics
Optimize your Headline Infographics
01 Mercury is the closest 02 Neptune is the farthest
copy planet to the Sun planet from the Sun

Statements Consistency
03 Jupiter is the biggest 04 Pluto is now considered a

8
Tips
planet of them all

Bullets
dwarf planet

Less clicks
05 Despite being red, Mars is 06 Ceres is located in the
a cold place main asteroid belt

“Reasons why” Offer

07 Venus has a beautiful 08 Earth is the third planet
name but is hot from the Sun
 Copywriting Infographics

Copywriter vs Content writer

✓ Storytelling
✓ Lead generation
✓ Engage the reader
✓ Delight the reader
✓ Know/like/trust factor
✓ Uses emotion to sell
✓ Blogs, articles,
✓ Ads, emails, websites…
papers…
 Copywriting Infographics
Keywords Marketing
Mercury is the closest Earth is the third planet
planet to the Sun from the Sun

SEO
Meta tags copywriter Design
Jupiter is the biggest Venus has a beautiful
planet of them all name but is hot

Citation Social media

Despite being red, Mars Saturn is a gas giant with
is a cold place several rings
 Copywriting Infographics

SEO writing

0 0 0
1 2 3

Create better
Topic research Structure your copy
content
Despite being red, Mars is a Jupiter is the biggest planet Mercury is the closest
cold place of them all planet to the Sun
 Copywriting Infographics

The importance of great copy Information Interaction

Venus has a beautiful name and is the Mercury is the closest Jupiter is the biggest
second planet from the Sun planet to the Sun planet of them all

Emotion Persuasion
Despite being red, Mars is Earth is the third planet
a cold place from the Sun
 Copywriting Infographics

70% 80% 90%

60% 40% 30%

400-600 words

1% keywords

Mercury is the closest planet to the Sun and the

Copywriting for the web biggest one in the entire Solar System

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
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