Marketing management

Customer relationship management

Name : Arjun
Reg No:23BBA04
 CRM
DEFINITION
CRM stands for Customer Relationship Management. It's a
strategy and technology used by businesses to manage
interactions with customers, improve satisfaction, and
increase loyalty.
 PERSONALIZED
MARKETING
Tailoring marketing messages and offers
based on customer data leads to higher
engagement and conversion rates.
 Improved Customer
Retention
By nurturing existing relationships and
addressing customer needs effectively, CRM
helps retain customers over the long term.
 Efficient Lead Management

CRM systems streamline lead generation, tracking,

and nurturing processes, ensuring better conversion
rates and ROI.
 Enhanced Customer Service

Access to comprehensive customer information

enables marketers to provide timely and relevant
support, enhancing overall customer satisfaction.
 Data-Driven Insights

CRM analytics provide valuable data on customer behavior and

campaign performance, enabling marketers to make informed
decisions and optimize strategies
 CRM strategy
CRM strategy involves aligning business goals with
customer segmentation, effective data management,
personalized interactions, system integration, employee
training, performance measurement, customer feedback,
and continuous improvement.
 Conclusion

In conclusion, CRM strategy is crucial for businesses to align goals,

segment customers, manage data, personalize interactions, integrate
systems, train employees, measure performance, gather feedback,
and continuously improve for long-term success