The following project is based on Business Analysis for a pharmaceutical company.

The
project contains different types of Analysis, such as:
1. Trend analysis Product wise year on year (sales by value)
2. Region wise Product sales analysis (sales by value)
3. Highest Sales according to Product over all years. (sales by value)
4. Sales percentage Product wise (sales by value)

Sales Business 5. Top 10 countries sales wise (sales by value)

6. Sales growth/decline product wise b/w FY 15 & FY 16 (sales by value)

Analysis - 7. Sales growth/decline region wise b/w FY 15 & FY 16 (sales by value)

8. Pivot table with slicers region wise (sales by value & qty)

Excel Project
Submitted by:- Vaibhav Tiwari
9. Pivot table with timeline (sales by value & qty)
10. Categories the products into high value & high-volume products. Then create a 4-
quadrant chart for both value & volume (bubble chart )
The tool used for the analysis Ms-Excel. The project uses a variety of excel functions and
formulas for data cleaning, sorting, arranging and for final analysis. Finally, by using chart,
visualization in forms of charts has been created and presented in the PowerPoint. The
details of individual analysis can be found with charts itself; the attached Excel file
contains all the formulas and analysis in the Analysis Sheet.
1. Trend analysis Product wise year on year (sales by
value)
Year on Year Sales Analysis, By Products, in INR, 2014-2016 PRODUCT A: A decline in the total sales value has been observed in the
₹ 1,200,000,000.00
₹ 1,000,000,000.00
₹ 800,000,000.00
₹ 600,000,000.00
₹ 400,000,000.00
₹ 200,000,000.00
₹ 0.00
FY14
PRODUCT A
Observations:
product over the time. Product A fell from INR 25.33 Crores in FY14 to INR
10.82 Crores in FY15 and then again to only INR 6.02 Crores in FY16.
PRODUCT B: A massive growth was observed for the product from FY 14 to
FY15, where it rose from INR 87.20 Crores to INR 110.64 Crores registering a
rise of 26.88%. However, the sales for the product B fell by 11.37% in FY16.
PRODUCT C: The product saw a decline of 29.93 in FY14-FY15, it further fell
by 12.02% in FY16.
PRODUCT D: Product D saw a rise in the sales, the product registered a rise of
8.58% from FY14 to FY15. The product further registered a rise of 11.22% in
FY16.
PRODUCT E: Product E witnessed a fall of 20.49% in FY15 where it fell from
INR 3.6 Crores to INR 2.91 Crores, thereafter it saw a rise of 16.49%, rising to
INR 3.39 Crores in FY16.
• =SUMIF('FY14'!$B$2:$B$880,Analysis!B3,'FY14'!$I$2:$I$880) was used to
calc. Sales for individual product for individual year.
• Even before any calculation the Forex Rate was calculated for each date
depending upon the currency, which are USD, GBP, EUR, YEN and INR.
Fore each date the Forex rate was different and had to picked up from the
FOREX CONV. Sheet. The formula used for this was -
=IF(F2="USD",VLOOKUP(A2,'FOREX CONV'!
FY15 FY16 $A$2:$F$871,2,FALSE),IF(F2="GBP",VLOOKUP(A2,'FOREX CONV'!
$A$2:$F$871,3,FALSE),IF(F2="EUR",VLOOKUP(A2,'FOREX CONV'!
PRODUCT B PRODUCT C PRODUCT D PRODUCT E
$A$2:$F$871,4,FALSE),IF(F2="YEN",VLOOKUP(A2,'FOREX CONV'!
$A$2:$F$871,5,FALSE),1))))
• There after rest of the cal. Were done.
2. Sales Analysis, By Region, By Product, 2014-2016
Observations:
During the sales analysis by region and by product it
Region wise Sales Analysis, By Product, in INR, 2014-2016 is observed that the India region, that consists of only
₹ 1,800,000,000 three countries India, Bangladesh and Pakistan has
seen highest sales revenue.
₹ 1,600,000,000
In this region also, the product B has seen highest
₹ 1,400,000,000 sales revenue over the studied period.
We also see that other products like A,C and D are
₹ 1,200,000,000
also in much demand in the India region when
comparing to others.
₹ 1,000,000,000
Product B and D are also observed to have high sales
₹ 800,000,000 in EU and North American region.

₹ 600,000,000
However, other major regions like EU and North
America stay far behind in sales when comparing to
₹ 400,000,000 India region.
• =(SUMIFS('FY14'!$I$2:$I$880,'FY14'!
₹ 200,000,000
$B$2:$B$880,Analysis!A12,'FY14'!
$J$2:$J$880,Analysis!B11) + SUMIFS('FY15'!
₹0
APAC EU INDIA LATAM MENA NORTH AMERICA $I$2:$I$880,'FY15'!$B$2:$B$880,Analysis!
A12,'FY15'!$J$2:$J$880,Analysis!B11) +
PRODUCT A PRODUCT B PRODUCT C PRODUCT D PRODUCT E
SUMIFS('FY16'!$I$2:$I$880,'FY16'!
$B$2:$B$880,Analysis!A12,'FY16'!
$J$2:$J$880,Analysis!B11)) is the formula used for
APAC – PRODUCT A.
 3. Highest Sales, By Product, 2014-2016

Highest Sales, By Product, in INR, 2014-2016

₹ 2,959,056,901.25

₹ 3,000,000,000.00

₹ 2,500,000,000.00

₹ 1,734,275,911.25
₹ 2,000,000,000.00

₹ 1,500,000,000.00

₹ 1,000,000,000.00 ₹ 572,261,981.90
₹ 421,757,098.03

₹ 500,000,000.00 ₹ 99,763,128.77

₹ 0.00

Observations: PRODUCT A PRODUCT B PRODUCT C PRODUCT D PRODUCT E

Product B sees the highest sales revenue over the studied period, which is 2014-16, which is INR 295.90 Crores.
4. Sales Percentage, By Product, 2014 - 2016
Observations:
Here again we observe that Product B
Sales Percentage, By Product, 2014-2016 holds the major share in the revenue
2% generation, with generating more than
7% half of the total revenue. Over the
30%
period of time 2014-16, Product B has
generated a massive 51 of the total
revenue%.
While 7%, 10%, 30% and 2% was
generated by Product A, C, D and E
respectively.

51%

10%

PRODUCT A PRODUCT B PRODUCT C PRODUCT D PRODUCT E

 5. Top 10 Countries, By Sales, 2014-2016

Top 10 Countries, By Sales, 2014-2016

₹ 2,500,000,000 ₹ 2,346,021,352

₹ 2,000,000,000

₹ 1,500,000,000

₹ 1,000,000,000

₹ 600,670,390.85
₹ 534,643,720.04
₹ 461,343,633.46
₹ 500,000,000 ₹ 372,506,985.91 ₹ 351,443,578.18
₹ 137,318,974.74 ₹ 106,774,328.50 ₹ 98,180,231.04 ₹ 96,426,748.28
₹0
INDIA USA CROATIA ICELAND GREECE MALTA GERMANY SLOVENIA NETHERLANDS ISRAEL

Observations:
• The Top 10 countries by sales is being presented above. India represents the highest sales of INR 234.60 Crores, while Israel has the 10 th place in the Top 10 countries
by sales generating INR 9.64 Crores in the period of FY14-FY16. The sales in India is massively 290% higher than the second highest Country USA that has registered
INR 60.06 Crores in the studied time period.
• In order to get top 10 Countries, firstly the sum of the sales of all countries is calculated by using formula such as [=SUMIF('FY14'!$C$2:$C$880,Analysis!A37,'FY14'!
$I$2:$I$880)]. This calculated the sum of sales for ALGERIA for FY14. Similarly, sales for FY15 and FY16 was calculated for each country, after that the sum for all the
years was taken.
• To find the top 10 countries, I used INDEX [=INDEX($A$37:$A$102,MATCH(H37,$E$37:$E$102,0))] and LARGE [=LARGE($E$37:$E$102,F37)] functions instead of
using Top 10 filter.
 6. Sales Growth/Decline, Product Wise, 2015-2016

Sales Growth/Decline, By Product, 2015-2016

₹ 1,200,000,000
₹ 1,106,468,318

₹ 1,000,000,000 ₹ 980,530,909

₹ 800,000,000

₹ 635,941,827
₹ 600,000,000 ₹ 571,794,596

₹ 400,000,000

₹ 173,062,538
₹ 200,000,000 ₹ 152,224,475
₹ 108,294,598 ₹ 29,136,046
₹ 60,103,035
₹ 33,954,196
₹0
PRODUCT A PRODUCT B PRODUCT C PRODUCT D PRODUCT E

Observations: FY15 FY16

Except product D all other products see a fall in the sales from FY15 to FY16
7. Sales Growth/Decline, Region Wise, 2015-2016

Sales Growth/Decline, By Region, 2015-2016

₹ 1,000,000,000

₹ 900,000,000 ₹ 868,544,319

₹ 790,571,233
₹ 800,000,000 ₹ 760,482,843

₹ 700,000,000

₹ 600,000,000

₹ 500,000,000

₹ 400,000,000

₹ 300,000,000

₹ 200,000,000 ₹ 180,620,524

₹ 15,083,062 ₹ 117,692,359
₹ 100,000,000 ₹ 16,244,600
₹ 382,021 ₹ 11,530,199 ₹ 451,325 ₹ 1,705,665 ₹ 2,692,310
₹0
APAC EU INDIA LATAM MENA NORTH AMERICA

FY15 FY16
 8. Pivot Table with Slicer, Region wise, 2014

₹ 6,500,000,000

₹ 5,787,115,021.19 Region
₹ 5,500,000,000
Sum of Sales Sum of Quantity APAC
₹ 5,78,71,15,021.19 15,67,741.48 EU
₹ 4,500,000,000
INDIA

₹ 3,500,000,000 LATAM
MENA
₹ 2,500,000,000

₹ 1,500,000,000

₹ 500,000,000
1,567,741.48

Sum of Sales Sum of Quantity

Observations:
The Pivot Table shows the total sales and quantity, while the slicer is according to the region. By using OLE feature of the PowerPoint, the excel sheet is been embedded
into the slide.
 9. Pivot Table with Timeline, Region wise, 2014-2016

₹ 6,500,000,000

₹ 5,787,115,021.19

₹ 5,500,000,000

Sum of Sales Sum of Quantity Time

₹ 4,500,000,000 ₹ 5,78,71,15,021.19 1560108.032
FY14
FY15
₹ 3,500,000,000
FY16

₹ 2,500,000,000

₹ 1,500,000,000

₹ 500,000,000
1560108.032

Sum of Sales Sum of Quantity

Observations:
The Pivot Table shows the total sales and quantity, while the slicer is according to the Time (FY14-FY16). By using OLE feature of the PowerPoint, the excel sheet is been
embedded into the slide.
10.1. 4-Quadrant Chart, Value and Volume

4-Quadrant, Value vs Volume

1,200,000

PRODUCT B, [X VALUE], [Y
VALUE]
1,000,000

Low Value High Value

800,000
High Volume High Volume
Quantity in Kg.

600,000
PRODUCT A, [X VALUE], [Y PRODUCT D, [X VALUE], [Y
VALUE] VALUE]
400,000

Low Value High Value

PRODUCT E, [X VALUE], [Y
200,000
Low Volume PRODUCT C, [X VALUE], [Y
VALUE]
Low Volume VALUE]

-
₹0 ₹ 5,000 ₹ 10,000 ₹ 15,000 ₹ 20,000 ₹ 25,000
Value Per Kg.
10.2. 4-Quadrant Chart, Value and Volume

• Product B is observed in the Low Value and High Volume Region, where its average sales price (INR 2,806.26/Kg.) is lower than
products C, D & E, however due to its shear volume of sales the segment is able to generate massive sales. The product is one
of the highest sold product in quantity.
• While Product A,C & D falls in the category of low sales and low volume. With its lower price and lower volume of sales.
• Product A being the cheapest among all has the average price of INR 1,990.36 per Kg. and was sold 211,900 Kg. in the FY14 –
FY16.
• Product C has the average price of INR 9,499.99 per Kg. and was sold 60,238.51 Kg. in the FY14 – FY16.
• Product D has the average price of INR 7,589.71 per Kg. and was sold 228,503.54 Kg. in the FY14 – FY16.
• Product E being the most expensive among all has the average price of INR 19,877.65 per Kg. and was sold 5,018.86 Kg. in the
FY14 – FY16, which is the least quantity sold among all other products. However, with it is almost twice expensive than the
second most expensive product C; Product E falls into the High Value and Low Volume category.
• With the analysis we can conclude that PRODUCT E could be a specialized product that is highly expensive but low on demand,
on the other hand side PRODUCT B is a mass used Product. The company can look forward to find other markets and high value
clients that might be more keen in using a specialized formula such as of PRODUCT E.
• The company has no Product that is of High Value and High Volume category.
Thank you