Introduction to Datafication

What is Datafication? Benefits of Datafication Examples of Datafication

Datafication is the process of converting
activities into quantifiable data for tracking Datafication helps create data-driven Web browsing data, location data, health
and analysis. organizations by enabling data-based metrics, and social media interactions can all
decision making. be datafied.

Datafication Enablers Privacy Concerns

Advances in data storage, analytics, IoT, and AI enable the widespread Datafication raises concerns about individual privacy as more personal
datafication of activities. data is collected and analyzed.