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PRAMITI

We Make Litter
Glitter
MARKET SIZE AND POTENTIAL IN PROCESS OF COMPOSTING
THE INDUSTRY

METRICS TO TRACK PERFORMANCE MATERIALS FOR SETUP


 Tracking quality of compost made on monthly  Pits to dump waste and decompose
basis in accordance with the FCO standards  Tools like shovels, gloves, masks, bags
 Quarterly reports on the increase in the  Production area
networking and connections with farmers  Browns and greens
 Comparing the initial quantity of the waste in  Truck or delivery vehicle
the city with the quantity after setting up of the
industry on yearly basis
SHORT TERM PLAN AND BUSINESS
IDEA
1
2
Door to door collection of Seggregation of waste into
waste dry waste and wet waste

3 4
Monetization from Using the wet waste to
transportation of waste make compost and
expansion of the compost
business

ANDHRA PRADESH
 15.6% Of the slums of India are in Andhra Pradesh
 4th largest contributor in the field of agriculture in India
LONG TERM PLAN AND PRODUCT
ROAD MAP
Year 2
Continuing with the short term Year 5-10
plan With the added element of:
Implementing
Selling the unused dry waste to the same plan to
the other industries and companies the next two
that require segregated waste states .

-Continuing the same


Short term plan Keep expanding
plan for 2 years .
in slums of Andra Pradesh the same plan to
-Generating more
-seggregation the other states
employment.
-transportation of India.
-Expansion of industry with
-compost making and
the help of waste management
selling it to farmers
consultants.
Year 1 Year 3-5 Year 10 and after
 Strategic location
 Poor quality of
 Cheap labor
availability operational human
 First mover advantage resource
 Government support
 Monetization at every
stage
S W
 Lacking instruments to
judge safety status
 Over dimensioning is
 Simple tools and expensive
machinery required SWOT

 Wide scope
 Expansion across
O T  Competitors in the
years
states
 Inadequate constant
 Government
monitoring and
support
evaluation system
 New technologies
MARKETING MIX
PRODUCT PRICE
 Competitive pricing
 Transporting waste
strategy
 Compost  Selling good quality
 Selling dry waste compost at a cheaper
price

PLACE PROMOTION
 Phase 1- Andhra Pradesh  Campaigns and drives
and its slums  Awareness by collaborating
 Phase 2- Household waste with social media influencers
collection from cities and  Government aided schemes
slums
PAKAGING
 Reliable
AND TRANSPORTATION
 Heat resistant
 Heavy duty durability  Good carrying capacity
 Anti – bacterial  Short term: hire basis
14000 tones
 Long term : capitalized
per truck
 Odor free asset
 14000 Tonnes per truck
 Eco – friendly  Cheaper in the long run

 Entirely compostable
 Easily distinguishable
 Cheaper than other
materials
COMPETITIVE  CHEAPER RAW MATERIALS USED
 EFFICIENT METHOD THAN

ANALYSIS Costing
COMPETITORS
 PROFITABLE IN LONG TERM
 INCLUDES EXPANSION COST

COMPETITORS  5 YEARS EXPANSION PLAN


 PAN INDIA SERVICE
 PLAN FOR GLOABALISING DOWN THE
 Bio Organic Pvt. Ltd Long term LINE
plan  COST EFFICIENT PLAN IN LONG RUN

 Reena Vermi Compost


 4 WOMEN IN CORE MANAGEMENT
 INVOLVEMENT OF RURAL PEOPLE
 Radans Agro Products Composition
 GOVERNMENT SUBSIDIES AND
of
INCENTIVES
 Agrocare(India) Pvt. management  AUTOMATIC PROMOTION DUE TO
Ltd. GOVERNMENT INVOLVEMENT

Packaging  ECO-FRIENDLY MATERIAL USED


 CHEAPER THAN OTHER MATERIALS
 NO USE OF PLASTIC VARIANTS
SHORT TERM FINANCE LONG TERM FINANCE
Sl ITEM BREAKAGE TOTAL SL ITEM BREAKAGE AMOUNT
y NO.
No 1 Revenue Each labour
1 Revenue Amt. produced per labor produces
(1143 kg/month) 1143KG

Total Labor (350) Labour used- 50


Selling Price (Rs 10/kg) 40,00,500 Efficiency
increased by
machine 2X
2 Expenses Labor Cost (5,60,000)
(800
TON*Rs.10) 80,00,000
Transportation Cost
(Carrier expense-94,200) 2 Expenses –
(Box packaging – Rs65, 000) New plant and machine 2,00,000
Distribution Cost 3,50,000
Rent and maintenance
(1,17,200)
cost
Rent and Maintenance 12,36,400
(1,00,000) Labour cost (50* Rs.1600) 80, 000
Packaging cost
Petty expenses 1, 50,000
(Rs6*50, 000) = 3,00,000
3 Profit 1-2 27,64,100 Transportation cost 3, 00,000
Packaging cost 3, 50,000

ASK FOR INVESTMENT: Distribution cost 1, 50,000


15, 80,000
10% Equity for 40 Lakhs: 3 Profit (1-2) 64,20,000
OUR TEAM

ESHA AKANCHA LISHA PRIYAL


KAUR KAUSHAL NAHATA SARAFF

THANK YOU!
PRESENTATION BY SHRI SHIKSHAYATAN COLLEGE

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