I N N O VA T BI O

LOOMGUARD
N LAB
03.2024

BLOOMGUAR
D

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BRENDA SALAZAR ◆ CESAR LORINO ◆ EMILY O’CONNOR ◆ GINEVRA PAPI ◆ KARMEN ELLER ◆
MARCELA GOMEZ
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OUR IDEA

The demand for workplace fertility benefits is on

the rise (Forbes, 2021)

HOW
WHY 46% 48%

of employers in the US of employers plan to increase

offered fertility benefits in family health in the next 2-3
2022, which is an increase year (Maven, 2024)
from 30% three years ago (
IFEBP, 2023)

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OUR IDEA
E M P L O Y E R S A B O U T T H E I M P O R TA N C E O F
R E P R O D U C T I V E A N D FA M I LY B E N E F I T S :

HOW
70% for attracting employees (Maven, 2024)
WHA
T
WHY

75% for retaining employees (Maven, 2024)

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OUR IDEA

WHA
T
HOW 1/6 People globally affected by infertility
(WHO, 2023)

ABOUT EMPLOYEES

WHY

57% 46%

choose their employers based would forgo more pay for a

on the availability of better more generous health benefits
reproductive and family benefits package (WTW, 2022)
(Maven, 2024)

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“We empower workplaces by offering

tailored fertility and infertility services
through BloomGuard. Partnering with
employers, we elevate
competitiveness and inclusivity by
providing comprehensive and tailored
fertility benefits, boosting loyalty, and
productivity. Our approach goes
beyond generic health plans, ensuring
all employees receive personalised
support throughout their fertility
journey”.
BLOOMGUARD TEAM

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MARKET OPPORTUNITY

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MARKET OPPORTUNITY

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MARKET OPPORTUNITY

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OUR
ASSUMPTIONS

INSUFFICIENT DIVERSE H E A LT H C A R E
H E A LT H C A R E TA L E N T D ATA REVENUE AND PROVIDERS
COVERAGE AT T R A C T I O N A N D ACQUISITION S TA B L E I N C O M E C O L L A B O R AT I O N
RETENTION

SIGNIFICANT INTEREST FROM INCREASING MARKET DEMAND SUCCESSFUL

MARKET DEMAND C O M PA N I E S AWA R N E S S F O R D ATA REFERRALS
REQUIRES
MORE
E D U C AT I O N

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Canvas

1. CUSTOMER SEGMENTS

SMEs (Small and Large companies and Employees (aged 18 to

Medium-Sized multinational 50) with a contract and
Enterprises) focused on corporations focused on facing fertility issues.
offering fertility benefits offering fertility benefits
& attracting and retaining & attracting and retaining
top talent. top talent.

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Canvas

2 . VA L U E P R O P O S I T I O N S

COMPANIES EMPLOYEES

• Top talent attraction and retention skilled
employees.
• Increased employee well-being, morale and
performance.
• Increased workplace inclusion and diversity.
• Affordable, customizable (in terms of services)
& comprehensive fertility insurance plans for
employers.
• User-friendly, online platform to manage all
processes and access resources.
• Reduced financial burden associated with
fertility issues.
• Reduced emotional toll associated with fertility
issues.
• Personalized fertility and infertility care tailored
to individual's goals and needs.
• Quick and hassle-free reimbursement of
expenses.
• User-friendly, online platform to reach top
doctors, find educational resources, claim
expenses etc.

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3. CHANNELS

DIRECT INDIRECT

• Website & Web Platform: Serve as • Partnerships with fertility

central hubs for information and
service access.
• Social media, chatbots,
advertising, email & marketing:
Engage with users, provide
support, and raise awareness.
advocates, influencers and
experts.
• Events, conferences & congresses
(HR, diversity & inclusion,
healthcare etc).

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Canvas
4 . C U S T O M E R R E L AT I O N S H I P S
MOTIVATION
Customer Acquisition: Sales
representatives, webinars.
Self-service: Platform, website, chat
support.
Customer Happiness: Email/SMS
updates, push notifications, social
media content, educational
resources, NPS.
ESTABLISHED
For Employees: Platform, website,
chat support, educational resources.
For Companies: Sales
representatives, account
management, webinars, customer
support.
BLOOMGUARD
TAILORED
Personalized support for companies
in benefit packages.
Educational resources for
employees about family planning
and fertility options.
Dedicated customer service for both
companies and individual
employees.
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5. REVENUE STREAMS

MAIN OTHERS

• Premiums from companies purchasing • Consulting Fees for Tailored Benefit

BloomGuard benefits. Packages.
• Partnership & service fees: Establish • Employee Co-payments and
partnerships with healthcare providers Deductibles.
and fertility clinics, and charge fees for • Reinsurance.
facilitating access to their services. • Educational Programs and Workshops.
• Selling anonymized health data &
research insights.

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6. KEY RESOURCES

• Insurance license.
• Network of healthcare providers and
fertility clinics.
• Skilled insurance, sales & customer service
team.
• Web platform and app.
• Data analytics tool and data storage
infrastructure.
• CRM system.

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7. KEY ACTIVITIES

• Designing and tailoring benefit packages.

• Establishing partnerships with healthcare providers.
• Market and sell insurance plans.
• Educating companies and employees about fertility and
infertility-related services.
• Process insurance applications, collect premiums, manage
policies and claims.
• Sell anonymized data & research insights.
• Managing the web platform & app.
• Provide assistance and support services to companies.

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8 . K E Y R E L AT I O N S H I P S

• Investors providing financial resources.

• Insurance regulators for compliance.
• Human resources departments in companies for
service implementation.
• Healthcare providers and fertility clinics for service
delivery.
• IT & engineering providers developing and
maintaining the platform for service implementation.

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9. COST STRUCTURE

FIXED VARIABLE

• BloomGuard's own insurance. • Healthcare services and providers

• Staff salaries & benefits (customer service, payments.
marketing, legal). • Claims processing.
• Compliance & legal costs. • Insurance premiums costs (underwriting
• IT services and technology infrastructure risks, paying insurance premiums).
costs.
• Marketing & advertising costs.
• Taxes

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K E Y R E L AT I O N S H I P S KEY ACTIVITIES VA L U E CUSTOMER CUSTOMER

PROPOSITIONS R E L AT I O N S H I P S SEGMENTS
• Designing and tailoring benefit packages.
• Establishing partnerships with healthcare providers. COMPANIES Motivation:
• Market and sell insurance plans.
• Investors providing financial • Educating companies and employees about fertility • Top talent attraction and retention skilled Customer Acquisition: Sales • SMEs (Small and Medium-
and infertility-related services. employees. representatives, webinars.
resources. • Process insurance applications, collect premiums, • Increased employee well- being, morale and Self-service: Platform, website, chat Sized Enterprises) focused on
manage policies and claims.
• Insurance regulators for • Sell anonymized data & research insights. •
performance.
Increased workplace inclusion and diversity. support. offering fertility benefits &
compliance. •
•
Managing the web platform & app.
Provide assistance and support services to
• Affordable, customisable (in terms of services) & Customer Happiness: Email/SMS updates, attracting and retaining top
comprehensive fertility insurance plans for push notifications, social media content,
• Human resources companies. employers. talent.
educational resources, NPS.
departments in companies for • User-friendly, online platform to manage all
processes and access resources.
• Large companies and
service implementation. multinational corporations
• Healthcare providers and CHANNELS
focused on offering fertility
KEY RESOURCES EMPLOYEES
fertility clinics for service DIRECT
benefits & attracting and
delivery. • Insurance license.
• Reduced financial burden associated with fertility
issues.
retaining top talent.
• Website & Web Platform: Serve as central hubs for
• IT & engineering providers • Network of healthcare providers and • Reduced emotional toll associated with fertility information and service access. • Employees (aged 18 to 50)
issues. • Social media, chatbots, advertising, email &
developing and maintaining fertility clinics. • Personalised fertility and infertility care tailored to marketing: Engage with users, provide support, and
with a contract and facing
• Skilled insurance, sales & customer
the platform for service •
individual's goals and needs. raise awareness. fertility issues.
service team. Quick and hassle-free reimbursement of expenses.
implementation. • Web platform and app.
• User-friendly, online platform to reach top doctors, INDIRECT
find educational resources, claim expenses etc.
• Data analytics tool and data storage • Partnerships with fertility advocates, influencers and
infrastructure. experts.
• CRM system. • Events, conferences & congresses (HR, diversity &
inclusion, healthcare etc).

COST STRUCTURE REVENUE STREAMS

FIXED VARIABLE MAIN OTHERS

• BloomGuard's own insurance. • Healthcare services and providers payments. • Premiums from companies purchasing BloomGuard • Consulting Fees for Tailored Benefit Packages.
• Staff salaries & benefits (customer service, • Claims processing. benefits. • Employee Co-payments and Deductibles.
marketing, legal). • Insurance premiums costs (underwriting risks, • Partnership & service fees: Establish partnerships • Reinsurance.
• Compliance & legal costs. paying insurance premiums). with healthcare providers and fertility clinics, and • Educational Programs and Workshops.
• IT services and technology infrastructure costs. charge fees for facilitating access to their services.
• Marketing & advertising costs. • Selling anonymised health data & research insights.
• Taxes
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T H A N K S

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