I N N O VA T BI O

LOOMGUARD
N LAB
15.03.2024

BLOOMGUARD

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BRENDA SALAZAR ◆ CESAR LORINO ◆ EMILY O’CONNOR ◆ GINEVRA PAPI ◆ KARMEN ELLER ◆
MARCELA GOMEZ
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From

B2B Fertility
Insurance Company
“We empower workplaces by offering
tailored fertility and infertility
insurance through BloomGuard… Our
approach goes beyond generic health
insurance, ensuring all employees
receive support throughout their
fertility journey”.

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B2B2C Fertility Care

Platform and Benefit
Provider Company
To
Targeting employers and their health
insurance plans. Companies can extend
these benefits to employees, fostering
inclusivity regardless of background,
gender, or sexual orientation.

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Why do we need fertility benefits?

15%
Of the population experiences infertility

50:50 50% 95% 7%

Infertility doesn’t know of highly educated women of the ovarian reserve is of the population identifies
genders, it affects men and don’t have a child at age gone by age 35. as LGBTQI+ and requires
women equally.​ 35. fertility or adoption
support to start a family.

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CANVAS RELOADED

K E Y R E L AT I O N S H I P S KEY ACTIVITIES VA L U E CUSTOMER CUSTOMER

• Healthcare Provider Collaboration. PROPOSITIONS R E L AT I O N S H I P S SEGMENTS

• Benefit Package Customization:
• Investors providing financial resources • Educational programmes.
• Healthcare providers: Collaborations COMPANIES
• Employer support: EMPLOYERS and
with fertility clinics and assisted • Account management & Employee • Top talent attraction and retention skilled EMPLOYEES Employers (B2B):
conception centers to ensure quality engagement: employees. • Acquisition Small - under 100
service delivery. • Increased employee well- being, morale and
• Management of the web platform: performance/productivity.
• Retention Medium - 101-1000
• Employer & HR professionals • Ethical data collection & analysis/research. • Increased workplace inclusion and diversity Large Enterprise - 1000+
associations: Partnership with industry, • Process companies' applications and collect • Integration with health plans & comprehensive Multinational corportations
employer and professional associations fertility benefits packages for employers.
membership fees • User-friendly, online platform to manage all
for broader outreach processes and access resources.
• IT & tech providers: Collaboration with
tech companies for online platform
development and maintenance. KEY RESOURCES CHANNELS Employees (B2C):
EMPLOYEES Individuals of all genders & sexual
• Network of healthcare providers. • DIRECT INDIRECT orientations seeking fertility preservation
Financial support: Reduced financial burden
• Online platform. associated with fertility issues. Individuals dealing with infertility
• Skilled sales & marketing team. • Comprehensive fertility benefits: personalized • Website & Web • Partnerships Heterosexual and LGBTQIA+ individuals or
fertility and infertility care tailored to individual's
• Skilled customer support team. Platform • Events, couples looking to get pregnant
goals and needs.
• Internal tools. • Emotional support: Reduced emotional toll • Social media, conferences /interested in assisted conception services
associated with fertility issues. chatbots,
• User-friendly, online platform to reach top doctors,
& congresses
find educational resources, claim expenses etc. advertising,
email &
marketing

COST STRUCTURE REVENUE STREAMS

VARIABLE
FIXED
MAIN OTHERS
• Staff salaries & benefits. • Healthcare providers fees (fee-for-service?).
• IT services and technology infrastructure costs (incl. • Insurance brokers fees?
Membership fees: Educational workshops, seminars & webinars:
hosting, security & software updates). • Workshops, seminars & webinar-related expenses (incl
Employers pay a membership fee based on the Charge companies for conducting educational
• marketing, events & advertising costs. speaker fees, materials, venue rental etc).
number of employees for access to workshops/seminars/webinars
• Business Insurance for the start-up. • Travel and networking for business development.
BloomGuard benefits. Collaborate with healthcare professionals for
• Legal fees for compliance & contractual matters • Updating and enhancing the online platform based on
Selling anonymised fertility data & research specialized educational sessions.
user feedback and industry trends
insights (to be revised)
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CANVAS RELOADED

K E Y R E L AT I O N S H I P S KEY ACTIVITIES VA L U E CUSTOMER CUSTOMER

PROPOSITIONS R E L AT I O N S H I P S SEGMENTS

COMPANIES

• Top talent attraction and retention skilled Employers (B2B):

employees. Small - under 100
• Increased employee well- being, morale and
performance/productivity. Medium - 101-1000
• Increased workplace inclusion and diversity Large Enterprise - 1000+
• Integration with health plans & comprehensive Multinational corportations
fertility benefits packages for employers.
• User-friendly, online platform to manage all
processes and access resources.

KEY RESOURCES CHANNELS Employees (B2C):

EMPLOYEES Individuals of all genders & sexual
• Financial support: Reduced financial burden orientations seeking fertility preservation
associated with fertility issues. Individuals dealing with infertility
• Comprehensive fertility benefits: personalized Heterosexual and LGBTQIA+ individuals or
fertility and infertility care tailored to individual's
goals and needs. couples looking to get pregnant
• Emotional support: Reduced emotional toll /interested in assisted conception services
associated with fertility issues.
• User-friendly, online platform to reach top doctors,
find educational resources, claim expenses etc.

COST STRUCTURE REVENUE STREAMS

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VA L U E P R O P O S I T I O N C A N VA S

CUSTOMER PROFILE
EMPLOYERS:
B2B2

JOBS TO BE DONE
• To be a profitable company

• To provide a good service to their clients

• To increase employee productivity

• To have a good reputation within the market

• Support employee well-being and health.

• Increased employee satisfaction and loyalty.

• To provide a good environment and culture for employees

• To achieve their CSR diversity and inclusion goals especially at leadership

levels

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VA L U E P R O P O S I T I O N C A N VA S

EMPLOYERS: B2B2 CUSTOMER PROFILE

PA I N S
• Low sales and losing customers

• Lack of performance indicators to drive growth

• Low employee performance (not reaching performance indicators), motivation and evaluation
• Bad reputation and low credibility
• Employees are absent due to health issues and this impacts business performance
• Concerns about the impact of physical and mental heath issues on workforce productivity.
• Lack of resources to support employees with physical and emotional support.
• Unhealthy environment, lack of culture and sense of community.
• Difficulty in providing comprehensive benefits packages
• HR teams do not know how to find the right information for supporting the company culture.

• Employees are unaware of all the benefits/resources available for them, making the company pay for services they don't use

• Complicated benefit systems create stress amongst employees

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VA L U E P R O P O S I T I O N C A N VA S

CUSTOMER PROFILE
EMPLOYERS:
B2B2

GAINS(I)
• Benefits which are comprehensive and easy to understand

• Built up employer brand as a good place to work

• High employees' satisfaction

• Benefits which allow employees to be effective at work

• Attract and retain top talent and improve loyalty.

• Access to data and analytics to track the impact of benefits

• Increased productivity helps to boost profit

• Employees have a strong sense of belonging

• Reduced costs related to employee wellbeing

• High customer satisfaction

• Supporting a more diverse workforce

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VA L U E P R O P O S I T I O N C A N VA S

CUSTOMER PROFILE
EMPLOYERS:
B2B2

GAINS(II)
• High customer satisfaction

• Attract and retain top talent and improve loyalty.

• High employees' satisfaction

• Built up employer brand as a good place to work

• Benefits which allow employees to be effective at work

• Increased productivity helps to boost profit

• Benefits which are comprehensive and easy to understand

• Employees have a strong sense of belonging

• Access to data and analytics to track the impact of benefits

• Supporting a more diverse workforce

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VA L U E P R O P O S I T I O N C A N VA S

VA L U E M A P
EMPLOYERS:
B2B2

PRODUCT AND SERVICES

Fertility benefit plans designed to fit the employer's needs and budget.

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VA L U E P R O P O S I T I O N C A N VA S

VA L U E M A P
EMPLOYERS:
B2B2

PA I N R E L I E V E R S
Give control to employees to take informed decisions about their fertile health

Comprehensive benefits plan allow companies to address employees needs

Easy to use platform results in employees using the benefit

Improved employee performance and wellbeing due to access to telemedicine ,

network and support for their fertility journey

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VA L U E P R O P O S I T I O N C A N VA S

VA L U E M A P
EMPLOYERS:
B2B2

G A I N C R E AT O R S
Simplified enrollment and management processes for employers.

Dedicated customer support to address employer concerns and facilitate

programme implementation.
Benefit plan helps employer increase their reputation in the market

Data reports, dashboards for employers to measure impact

Access to holistic fertility guidance allows employees to have the support necessary
and focus on their job
Supporting family planning allows the company to retain employees and empower
them

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A D - L I B VA L U E P R O P O S I T I O N C A N VA S -
EMPLOYERS

Our personalised fertility benefits packages and fertility care platform

helps medium enterprises (101-1000) interested in offering fertility benefits

who want to support employees' wellbeing and health

by eliminating the stress associated with their fertility journey

and increasing retention and attraction of top talent
unlike traditional and basic health insurance
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VA L U E P R O P O S I T I O N C A N VA S

CUSTOMER PROFILE
EMPLOYEES:
B2B2C

JOBS TO BE DONE
• Access comprehensive support

• Explore fertility preservation options

• Maintain a good work-life balance

• Get a job that has good and tailored benefits

• Sense of belonging to a supportive community

• Feel supported at work

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VA L U E P R O P O S I T I O N C A N VA S

CUSTOMER PROFILE
EMPLOYEES:
B2B2C
PA I N S
• Feelings of stress, worry and exhaustion related to fertility and uncertainty about the future.

• Financial concerns or barriers about costs associated with tests. procedures, consultation fees and treatment

• Lack of clear and accessible information on fertility preservation options and procedures

• Time constraints limiting time to explore fertility preservation options

• Long working hours impacting personal life.

• Difficulty setting boundaries between work and personal life (including fertility commitments).

• Social stigma, pressure or fear of judgment related to fertility decisions (especially for single people).

• Difficulty navigating fertility benefits options alongside demanding career and personal life

• Lack of support, understanding and empathy from bosses, colleagues and workplace community during difficult times

• Feeling disconnected, excluded or marginalized at work

• Concerns about potential negative consequences for sharing personal issues at work.

• Difficulty expressing emotions and/or seeking help 17

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VA L U E P R O P O S I T I O N C A N VA S

CUSTOMER PROFILE
EMPLOYEES:
B2B2C

GAINS
• Reduced stress, peace of mind and improved mental well-being regarding fertility and future family
prospects

• Convenient access to health and fertility services without financial hardship and disruption to work and
personal life

• Efficient access to resources, info and support for exploring fertility preservation.

• Financial security and stability via comprehensive fertility benefits.

• Increased resilience and coping abilities

• Increased emotional and social support from bosses and colleagues and work community

• Increased morale and motivation

• Strenghtened relationships and sense of belonging in the workplace.

• Increased satisfaction and fulfillment in life

• Quality time for loved ones, hobbies, relaxation and fertility commitments
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VA L U E P R O P O S I T I O N C A N VA S

VA L U E M A P
EMPLOYEES:
B2B2C

PA I N R E L I E V E R S
Educational resources: Access to reliable and accurate information

Digital web platform: Streamlined processes for managing benefits

Guidance to alleviate the burden of expensive fertility

Comprehensive support: treatments

Medical services: Access to experienced fertility specialists

Community forum/area: Space for employees to seek advice

Fertility benefits: Financial coverage for fertility services

Inclusivity: Elimination of barriers and biases related to sexual orientation

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VA L U E P R O P O S I T I O N C A N VA S

VA L U E M A P
EMPLOYEES:
B2B2C

G A I N C R E AT O R S
Access to essential fertility benefits, contributing to overall well-
Fertility benefits: being and satisfaction.
Increased chances of successful fertility outcomes, providing hope
Medical services: and optimism for employees on their fertility journeys.

Community Sense of belonging and camaraderie among employees

forum/area:
Comprehensive Empowerment and confidence for employees navigating fertility
support: journeys

Digital web Improved user experience and satisfaction through a user-friendly

platform: interface and intuitive navigation.

Educational Empowerment through knowledge, enabling employees to make

resources: informed decisions about their fertility journeys.
Enhanced employee morale and satisfaction stemming from a
Inclusivity: workplace culture

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VA L U E P R O P O S I T I O N C A N VA S

VA L U E M A P
EMPLOYEES:
B2B2C

PRODUCTS AND SERVICES

Physical &tangible • Network of medical services

• Comprehensive Support
Intangible • Inclusivity

• Digital web platform

Digital • Educational resources
• Community forum/area

Financial • Personalised fertility benefits

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A D - L I B VA L U E P R O P O S I T I O N C A N VA S -
EMPLOYEES

Our personalised fertility benefits packages and fertility care platform

helps career-driven individuals interested in fertility services and issues

receive comprehensive support (medical, emotional, and financial)

who want to throughout their fertility journey

by reducing feelings of stress, worry and exhaustion related to fertility

and empowering them to take informed decisions about fertility
unlike traditional and basic health insurance
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T H A N K S

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