Investor Presentation Flow is as below:

Top Slide
1. Investment Summary with Financial Highlights/KPIs
2. The Problem
3. Our Solution
About the company
4. About Us/Mission/Vision
Investor Presentation: A professionally crafted detailed Investor 5. Team
Presentation of approximately 40-50 slides, encompassing all essential 6. The Brand
aspects of the project. 7. Our Value Proposition
About the product
2. Financial Forecasting: A detailed 5-year monthly investor-ready financial
8. Our Product Categories
model, providing key insights into the project's financial performance 9. Product Launch/Service Launch
3. Pitch Deck: A visually appealing and well-designed slide deck of 15-20 10. Our Website
slides, showcasing the project's highlights and investment opportunities. 11. Key Supply Chain Collaborators
4. Teaser: A concise 2-page executive summary, presenting the project's 12. Historical Products Sales, Orders, Growth in Categories
main points and potential. Gap Analysis
13. Growth of renewable energy sources in KSA
14. KSA Market Overview
15. Changing KSA landscape, increasing demand for fashion products
16. Market size for our products/services
17. Energy Prices in KSA
Strategic Analysis
18. Business Model Canvas
19. SWOT Analysis
20. Key Competitors
21. Competitors Analysis
22.Operations and Supply Chain Management:
-----Production/Construction processes and quality control measures
-----Procurement and inventory management
-----Logistics and distribution
23. Marketing Plan
-----Product offerings and pricing strategy
-----Distribution channels and logistics
-----Promotional strategies and tactics
-----Go-to-Market Strategy: A detailed roadmap outlining the steps and timeline for launching the product/solution in the target
market.
24. Expansion Plan
25. Organizational Structure and Human Resources:

Financials

23. Historical Analysis - Key Historical KPIs

24. Financials – P&L Forecast
25. Use of Funds and Sources of Funds
26. Valuation and Valuation Sensitivity, Relative Valuation Comparable
27. Financials Charts, Ratios etc.
28. Exit Plan for Investors
Problem
Saudi Arabia’s Energy Challenges:
The abundance of hydrocarbons Kingdom’s energy system has relied on and been limited to fossil fuel.
Saudi Arabia’s eventually is on a shortfall of 25.8GW to its 2023 target. Only 0.3% of total electricity came from
renewable energy in 2020.
Saudi Arabia’s current renewable capacity additions see the country adding an average of 0.1GW a year between 2010-
2021.
Kingdom has lack of skilled labor in renewable energy sector.
Solution
We will contribute to the green electricity initiative of the kingdom by supplying energy efficient solar thermal heating
and cooling to residential, commercial and industrial level.
We will contribute renewable energy short fall of the kingdom.

We have skilled labor to operate and installed the units.

About Us
Vision
Our planet is our legacy, and the
extensive use of fossil fuel energy has
caused irreversible damage. Our vision
is to transit to a cleaner and more
respectful energy system which is
critical to future generations.
Mission
Leading the quest to change the world as the
trusted sustainability partner creating valued,
single-sourced, efficient energy solutions
delivered with passion, expertise, teamwork
and a relentless focus on customer
satisfaction.
Team
The Brand
Value Proposition
Less global warming
Human activity is overloading our atmosphere with carbon dioxide and other global warming emissions. These gases act like a blanket, trapping heat. The result is
a web of significant and harmful impacts, from stronger, more frequent storms, to drought, sea level rise, and extinction. In contrast, most renewable energy sources
produce little to no global warming emissions. Even when including “life cycle” emissions of clean energy (ie, the emissions from each stage of a technology’s life
—manufacturing, installation, operation, decommissioning), the global warming emissions associated with renewable energy are minimal.

Improved public health

The air and water pollution emitted by coal and natural gas plants is linked with breathing problems, neurological damage, heart attacks, cancer, premature death,
and a host of other serious problems. Most of these negative health impacts come from air and water pollution that clean energy technologies simply don’t produce.
Wind, solar, and hydroelectric systems generate electricity with no associated air pollution emissions.

Inexhaustible energy
Strong winds, sunny skies, abundant plant matter, heat from the earth, and fast-moving water can each provide a vast and constantly replenished supply of energy.

Jobs and other economic benefits

Compared with fossil fuel technologies, which are typically mechanized and capital intensive, the renewable energy industry is more labor intensive. Solar panels
need humans to install them; wind farms need technicians for maintenance.
This means that, on average, more jobs are created for each unit of electricity generated from renewable sources than from fossil fuels.

Stable energy prices

Renewable energy is providing affordable electricity across the country right now, and can help stabilize energy prices in the future.
Although renewable facilities require upfront investments to build, they can then operate at very low cost (for most clean energy technologies, the “fuel” is free).
As a result, renewable energy prices can be very stable over time.

Reliability and resilience

Solar are less prone to large-scale failure because they are distributed and modular. Distributed systems are spread out over a large geographical area, so a severe
weather event in one location will not cut off power to an entire region. Modular systems are composed of numerous individual wind turbines or solar arrays. Even
if some of the equipment in the system is damaged, the rest can typically continue to operate.
Our Product Categories

SOLAR THERMAL

PV SYSTEM

POWER BUSINESS
Product Launch/Service Launch
Our Website
Key Supply Chain Collaborators
Historical Products Sales, Orders, Growth in Categories
 Growth of Renewable Energy Sources in KSA
 The Saudi Arabian government plans to decrease the heavy reliance on oil in power generation and produce one-third of the nation’s electricity from solar.
 This is expected to drive the demand for solar energy and, in turn, for renewable energy sector in the country, hence amounting to the largest share in 2020 among other renewable energy types.

 The 2030 target of the Saudi Arabian Government is expected to involve the development of 40 GW of solar photovoltaic (PV) capacity and 2.7 GW of concentrated solar power (CSP) capacity.

 In November 2021, the 30 MW Haradh solar farm went online and started delivering electricity to National Agricultural Development Co. under a power purchase agreement at a price of SAR 0.094
per kWh for a duration of 25 years.

 In August 2021, ACWA Power reached a financial close on the 1.5 GW Sudair solar photovoltaic power plant in Saudi Arabia. The project is located in Sudai Industrial City and is the first project
under the public investment fund's renewable energy program.

 As of early 2020, Saudi Arabia launched the third round of its renewable energy program, to add a total of 1.2 gigawatts of solar photovoltaic power capacity to the grid, and open bidding for six solar
energy projects with a combined capacity of 1.2 GW.

https://www.mordorintelligence.com/industry-reports/saudi-arabia-renewable-energy-market
 KSA Market Overview

Saudi Arabia Solar Energy Market Analysis

 The Saudi Arabian solar energy market is expected to reach 1,028 MW by the end of the current year, and it is projected to register a CAGR
of 51% during the forecast period.

 In Saudi Arabia, the solar energy installed capacity growth can be attributed to the National Renewable Energy Program, which had a target
of installing 35 renewable projects with 58.7 GW of installed capacity by 2030.

 The solar energy installed capacity in Saudi Arabia accounts for more than 98% of the total renewable energy mix.

 In September 2022, a tender was launched by the Saudi Power Procurement Company (SPPC) for the deployment of 3.3 GW of renewable
energy capacity. The Saudi authorities intend to build three wind power plants with a combined capacity of 1.8 GW and two solar parks with
a combined capacity of 1.5 GW. One of the two solar plants is expected to have an installed capacity of 1.1 GW and be constructed in Al
Hanakia, Medina province, in west-central Saudi Arabia. A 400 MW solar plant will be constructed in Tabarjal, a town in the northern part
of the country.

https://www.mordorintelligence.com/industry-reports/saudi-arabia-solar-energy-market
Changing KSA landscape, increasing demand for Fashion
Products
1. This is the Season to be Spending
Historically, the busiest search period in the year has been the week of Eid Al Fitr (right after Ramadan), when people shop online and offline for clothing, accessories and footwear among
other things to mark the end of Ramadan. Travel activity peaks during this period and the market is awash with discounts and credit card offers, adding to the excitement.

2. Shopping is for Weekdays

Peak search time on weekdays is between 1PM and 3PM. On weekends, things remain busiest around 2PM but also pick up most in the evenings between 7PM and 9PM. Online browsing of
fashion is a key ‘winding down’ activity, be it after lunch on weekdays or in the evening on a weekend.

3. Women are Busy Shoppers. Men search on Mobile in Arabic.

We know Saudi is mobile first and it comes as no surprise that 75% of apparel and accessory searches in the fourth quarter of 2016 were on a mobile device. Women usually shop more than
men, and again, it is no surprise that search volume for ‘women’s clothing’ was almost 5 times that of ‘men’s clothing’ in the same period.

4. Everyone knows everyone in the world of fashion e-commerce

We looked at what else people searching for fashion e-retailers were likely to search for, and found an interesting pattern.
Digital influence was high. Google, Twitter, YouTube and Instagram were all searched in the same session. Amazon, ASOS and Aliexpress were popular side searches, and so were
regional competitors (Shein for Jollychic and vice versa).

5. Style Trends
Traditional Taste
About 60% of the top queries on women’s clothing in Saudi Arabia were related to traditional wear (sheyla and abaya), and almost all were in Arabic. Trending searches showed a strong
influence from North Africa, with searches for outfits specifying Egyptian or Moroccan styles. A popular query was styles to wear the Shayla. In terms of occasions, graduation was a
significant trigger for abaya searches.
Market Size for our Products/Services
Saudi Arabia is one of the most abundant countries in the world when it
comes to solar energy potential. In just six years, the country has managed
to install over 3 gigawatts (GW) of photovoltaic (PV) capacity. This is
enough to power over 600,000 homes. According to a new report from
Bloomberg New Energy Finance (BNEF), Saudi Arabia is on track to install
an additional 7.2 GW of PV capacity by 2022. This would bring the total
installed capacity up to 10.2 GW.

The Saudi Solar Market is expected to grow at a compound annual growth

rate (CAGR) of 19.8% from 2016 to 2021.

The Saudi Arabian solar market is expected to grow significantly over the
next few years. In 2022, the market is expected to be worth $2.4 billion, an
increase of nearly 300% from 2019.
Energy Prices in KSA

Commodities Date SAR (per liter prices of

gasoline)
Gasoline Prices 17.07.2023 2.33
Diesel Prices 17.07.2023 0.75
LPG Prices 17.07.2023 0.95
Kerosene Prices 17.07.2023 0.93
Electricity prices/kWh (Household) 01.12.2022 0.18
Electricity prices/kWh (Business) 01.12.2022 0.257
Business Model CANVAS
Customer Segments: Revenue Streams:
Channels: •Solar Thermal System Sales
•Residential •Direct Sales Team
•Commercial •Installation and Service Fees
•Website and Online Marketing
•Industrial •Partnerships construction companies Key Resources:
•Customer Relationships •Expert Team: Employ skilled engineers, technicians, and sales personnel to design, install,
•Personalized Consulting and maintain solar thermal systems.
•After-sales Support •Manufacturing Facilities: Establish or partner with manufacturers to produce solar thermal
components.

Value Propositions: Key Resources:

•Cost Savings: Offer customers significant •Expert Team: Employ skilled engineers, technicians, and sales
long-term cost savings compared to traditional personnel.
heating and cooling methods. •Suppliers
•Sustainability: Provide environmentally •Management Team
friendly solutions to reduce carbon footprint
and promote sustainable practices.
•Customization: Tailor solar thermal systems
to meet specific customer needs and
applications
SWOT Analysis
Strength Opportunity
Lower Co2 emissions: Solar thermal heating and cooling rely on the • Govt Incentive tax exemption
sun's energy, which is abundant. • Saudi Govt energy efficiency campaign.
• Integration with Existing Systems: Solar thermal systems
Cost Saving: Once installed, solar thermal systems can provide free can be integrated with conventional heating and cooling
energy, reducing operational costs. systems.
• Emerging Markets: As awareness of environmental issues
Versatility: Solar thermal systems can be used for space heating, grows, there is an increasing market for renewable energy
domestic hot water, pool heating, and even air conditioning through solutions like solar thermal.
absorption chillers.

Long Lifespan: Solar thermal systems may last a long period, often 20 to
30 years.

Weakness Threat
Competition: Solar thermal faces competition from other renewable energy
Weather Dependency: Solar thermal systems' efficiency depends on
sources, such as photovoltaic solar panels, heat pumps, and geothermal systems.
sunlight availability, and their performance may be reduced during
cloudy or rainy periods.
Technological Advancements: Rapid advancements in other renewable
Space Requirements: Solar thermal systems may require significant
technologies could outpace the development of solar thermal systems.
space, especially for larger installations, which might be challenging in
densely populated urban areas.
Price Fluctuation: The fluctuation in the prices of the solar panel can also prove to
be a threat for the business.
 Key Competitors
Acwa Power Co (Acwa Power), formerly International Company for Water and Power Projects, is a developer, investor, and operator of power
generation, renewable energy and desalinated water production plants. It supplies electricity and potable water to its customers in the region. It
generates power through oil, gas, solar and wind technologies. Acwa Power also offers operation and maintenance services to power and water
desalination industry through its subsidiary, the First National Operations & Maintenance Company. The company has operations across the
Middle East, Africa and Asia. Acwa Power is headquartered in Riyadh, Saudi Arabia

Masdar, also known as the Abu Dhabi Future Energy Company, is a UAE-government owned renewable energy company based in Abu
Dhabi, UAE. It was founded in 2006 as a subsidiary of the UAE state-owned Mubadla Investment Company, and has developed and invested in
renewable energy projects in 40 countries.

Alfanar is primarily engaged in manufacturing electrical construction products, EPC solutions for conventional and renewable power plants, allied
engineering services and design engineering. We have built up an international presence throughout much of the Middle East, Asia, Africa, and Europe.

EDF Renewables (formerly EDF Renouvelables) is a wholly owned subsidiary of the French utility EDF Group, specializing in renewable
energy production. As an integrated operator, the Group develops and finances the construction of renewable energy facilities, and manages
operations and maintenance for its own account and for third parties.

Saudi Electricity Company (Arabic: ‫ ;الشركة السعودية للكهرباء‬SEC) is the Saudi electric energy company. It enjoys a near monopoly on
the generation, transmission and distribution of electric power in Saudia Arabia through 45 power generation plants in the country

https://www.mordorintelligence.com/industry-reports/saudi-arabia-solar-energy-market/companies
 Competitors Analysis
ABU DHABI FUTURE
SAUDI ELECTRICITY
DESCRIPTION ACWA POWER CO ENERGY COMPANY ALFANAR EDF RENEWABLES
COMPANY
(MASDAR)

$25 – 100 Million

REVENUE $1.5 Billion $3.9 $500 Million $19.2 Billion

TOTAL FUNDING $462 Million $1.1 Billion $1.6 Billion $200 Million $6.6 Billion

MARKET
$35 Million $56.09 Billion $25.01 Billion
CAPITALIZATION

SHARE PRICE. $48.12 $13.13 $22.88

15445 Innovation Drive

HEADQUATER Riyadh, Saudia Arabia Abu Dhabi, UAE Riyadh, Saudia Arabia Riyadh, Saudia Arabia
San Diego, CA 92128, USA

NO. OF EMPLOYEES 4,000 1,000 20,000 4,382 28,414

http://www.masdar.ae/
WEBSITE acwapower.com www.alfanar.com www.edf-re.com www.se.com.sa
Operations and Supply Chain Management
Benefits of renewable energy sources and supply chains
Renewable energy sources and supply chains offer several benefits for operations managers and their customers.
First, they can reduce greenhouse gas emissions and environmental impacts, which can enhance the reputation and
image of the company and attract more environmentally conscious customers. Second, they can lower energy costs
and dependence on external suppliers, which can improve the operational efficiency and resilience of the company.
Third, they can create new opportunities for innovation and differentiation, which can increase the competitive
advantage and value proposition of the company.

Drawbacks of renewable energy sources and supply chains

Renewable energy sources and supply chains also have some drawbacks that operations managers need to consider
and address. First, they can introduce more variability and uncertainty in the energy supply and demand, which can
affect the quality and reliability of the products and services. Second, they can require more investment and
maintenance, which can increase the operational costs and risks of the company. Third, they can face more regulatory
and social barriers, which can limit the scalability and accessibility of the renewable energy solutions.

https://www.linkedin.com/advice/3/how-can-operations-managers-align-renewable
 Marketing Plan
Social Media Marketing
Innovative Energy Solutions will use social media
power to spread the awareness of the its business.
We plan to create a presence on all social media
channels (Facebook, Twitter, Pinterest, Google,
Instagram and LinkedIn) through social media
influencer
SEO and SEM
SEO and SEM is the best way to create a perfect
business environment on the web. Understanding
searcher intent and focus on the search key words and
website optimization would enhance lead generation

Traditional Marketing Word of Mouth

Traditional media is old and best way to introduce the
business. The company is planning to utilize print
media and TV advertising for promotion & to build
brand awareness.
The story of our business inspirations helps our
customers understand what they are buying into,
which subsequently builds a relationship between
them, & they can pass on this story to their friends &
loved ones.

Exhibition/Trade Shows
The company will keep its presence at a major additive manufacturing events such as The Global Additive
Manufacturing Conference & Awards, International Manufacturing Technology Show, etc. that will help to
connect with the direct attendance and provide a great opportunity to market our business
Expansion Plan
Organizational Structure and Human Resources
Water Treatment System Overview (KSA)
ohttps://www.techsciresearch.com/report/saudi-arabia-water-treatment-systems-market/3105.html
There is no centralized wastewater treatment in several cities, like Al Bahah and Najran.
Household water consumption is increasing at a pace of 7.5% each year.
Shuqaiq 3 desalination plant, which is in Jizan province and has a rated production capacity of 450,000 cubic meters per day, was launched in Saudi Arabia in
January 2022
The Al-Haer Independent Sewage Treatment Plant Project in Riyadh which would have a daily capacity of about 200,000 cubic meters, is anticipated to begin
operating in 2026.
Major players:
Veolia Arabia Co, AES Arabia Ltd, Water and Environment Technologies Company Ltd (WETICO), Metito Saudi Limited, Al-Kawther Industries Ltd.
(Alkawther Company), Water Projects Saudi Arabia Ltd., AquaTech, Ion Exchange and Company LLC, Pentair Residential Filtration, LLC.

Market Segmentation:
Technology (Water Softeners, Filtration System, Disinfection System, Reverse Osmosis Systems, Distillation Systems Application)
Application (Residential, Commercial and Industrial)
Installation (POU & POE)

Technology Segmentation:
Water Softeners, Filtration System, Disinfection System, Reverse Osmosis Systems, Distillation Systems

https://www.kenresearch.com/blog/2022/11/saudi-arabia-industrial-waste-water-treatment-market/
Currently, there are 33 wastewater treatment plants in Saudi Arabia with a total capacity of more than 700 million cubic meters per year. Fifteen more are
under construction.
In Daman city, a total of 78% of the wastewater is treated. In the capital city Riyadh 60% of the wastewater is treated. Whereas in Jeddah only 50% of
wastewater is treated.
https://www.trade.gov/country-commercial-guides/saudi-arabia-water
MEWA (Ministry of Environment, Water and Agriculture) plans to meet 90% of Saudi Arabia water demand using desalinated water and 10% using ground
and surface water by 2030.
To achieve 2030 treatment targets, a total of 8.4 Mn m3/day of capacity addition is required.
Based on existing urban water demand and committed water supply, new urban desalination plants would be required to overcome a water shortage of
4.5 Mn m3/day.

Energy Market Overview of KSA

https://www.mordorintelligence.com/industry-reports/saudi-arabia-power-market
https://www.statista.com/outlook/io/energy/saudi-arabia#:~:text=Electricity%20Generation%20in%20Energy%20market,(CAGR%202023%2D2028).
Electricity Generation in energy market is projected to reach 360.90Bn KWh by the end of 2023 registering a CAGR of 3.74% (2023-2028).
https://www.argaam.com/en/article/articledetail/id/1611319
Per capita electricity consumption
https://www.power-technology.com/comment/saudi-arabia-renewable/#:~:text=Under%20the%20Saudi%20Arabia%20Vision,and%2058.7GW%20by%202030
Under Vision 2030, the country revised its renewables target to achieve 27.3GW (32.9% of total) of renewable power capacity by 2023 and 58.7GW by
2030. The country apparently shortfall of 25.8GW to its 2023 target.
https://www.mercomindia.com/saudi-arabia-aims-to-generate-15-twh
Kingdom plans to generate 15.1 TWh of renewable energy annually by 2024.
Electricity Generation in Renewable Energy market is projected to amount to 0.26Bn KWH in 2023 with an expected CAGR of 3.42% (2023-2028).
KSA’s National Renewable Energy Program has 13 projects with a total capacity of 4,870 MW, with solar representing 91.8% at 4,470 MW and wind
representing the remaining 8.2% at 400 MW.
The National Vision 2030 aims to expand renewable energy projects by achieving 58.7 GW by 2030.
Forecasted Energy Production in KSA

In billion kilowatt-hours
500
450 433.7
415.69
386.67 400.68
400 383.87 373.47
356.63 360.86
350 334.86 335.41 338.01

300
250
200
150
100
50
0
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

In billion kilowatt-hours
Cold and hot water requirement in factories in KSA.
Number of distillation plant in KSA.
How many villas want distillated water plant in KSA.
Commercial Electricity Consumption in KSA from 2012-20
Consumption in gigawatts per hour
60,000

50,000 47,163 48,225 48,349

46,333 46,104
41,361 41,071
39,388 38,882
40,000

30,000

20,000

10,000

0
2012 2013 2014 2015 2016 2017 2018 2019 2020

Consumption in gigawatts per hour

KSA electricity consumption by sector
https://www.arabnews.com/node/1204521/saudi-arabia#:~:text=Housing%20in%20Saudi%20Arabia%20is,which%20is%20about%2016.6%20percent.
New statistics reveal there are 5.46 Mn households in Saudi Arabia.
Makkah and Riyadh regions has 2.84 Mn
Eastern province has about 13.9% of the total housing, that is 758,000.

Electrical Energy Consumption by Sector in 2021

(000 GWh)

160
142.48
140

120

100

80
58.7
60
45.52
38.11
40

20 11.1
5.66
0
Residential Industrial Commercial Government Agriculture Other Sectors

Consumption (000 GWh)

Electrical Energy Planned Annually
https://www.mercomindia.com/saudi-arabia-aims-to-generate-15-twh

Electrical energy planned to generated from the project annually (000 MW/h)

5000
4450
4500
4000
3500
3000
2500 2176.9
2000 1731.4
1500
1000 932.2 933 895.7 932.9
614.4 588.4
500 373.2 248.8
65.6 166.3
0
t r ss l
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 Electrical Energy Consumption

Electrical Energy Consumption by region (2021)

100
93.92
91.47
90
83.28
80

70

60

50

40
31 32.89
30 28
30

20
11
10

0
Western Region Central Region Eastern Province Southern Region

Consumption (000GWh) Change (%)

https://www.argaam.com/en/article/articledetail/id/1611319
Key players in the KSA water sector
Ministry of Environment, water & agriculture (MEWA)

Water & Electricity Regulatory Authority (WERA)

Saline Water Conversion Corporation: SWCC is a government-run organization responsible for approximately 69% of desalination in Saudi Arabia and 20
percent of worldwide desalination.

National Water Company (NWC)

Saudi Water Partnership Company (SWPC)

Water Transmission and Technologies Company (WTTCO)

Saudi Technology Development and Investment Company (TAQNIA)

National Center for Privatization and PPP (NCP)

Average daily per capita consumption of water in KSA
Consumption in liters per person per day
450
400 384
342
350 311 311
300
246 243 240
250 225
204 202
200 182
148
150 127
100
50
0
dh ce h h il f s ha k n n r
yi a iv n na sim ka Ha Jou er a bu za jr a ee
ad
i as a k
Al od B T a Ja a As
R
Pr
o
M Q M Br Al N
rn Al rn
ste the
Ea No

Consumption in liters per person per day

Electricity Consumption by the Residential sector in KSA

Consumption in gigawatts per hour

150,000
144,513 143,660 143,473
145,000 142,484
140,000 137,653
135,000 134,364
130,371
130,000 128,504
126,113
125,000
120,652
120,000

115,000

110,000

105,000
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Consumption in gigawatts per hour