DIASS MODULE 8

MISS CHARLENE S. SANCHEZ

context
 MOST ESSENTIAL LEARNING
COMPETENCIES
• Explain the roles and function of communicators and journalist
(HUMSS_DIASS12-Ij-32)
• Identify specific work areas in which communicators and
journalist work (HUMSS_DIASS 12-Ij-33)
• Explain the rights, responsibilities, and accountabilities
(HUMSS_DIASS 12- Ij-35)
• Distinguish between ethical and unethical behaviors among
practitioners (HUMSS_DIASS 12-Ij-36)
 JOURNALISM
Journalism is a form of writing that tells people
about things that really happened, but that they
might not have known about already. People who
write journalism are called "journalists." They migh
work at newspapers, magazines, web sites or for TV
or radio stations.
 THE ROLE OF THE
JOURNALIST: ADAPTING TO
NEW TOOLS
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Is a communicator different from journalists? Why?
 COMMUNICATION
SPECIALIST

Also known as “Public Relations Specialists”- they establish positive

associations with the public and mass media in behalf of their client.
 COMMUNICATION
SPECIALIST

They are typically jack of all trades who is particularly good at

communicating in the written form.
 COMMUNICATION
SPECIALIST

send draft and send press releases that contain important updates
about their clients.
 JOURNALIST

is a person who collects, writes, or distributes news or other current

information to the public.
 COMMUNICATORS

is a person who collects, writes, or distributes news or other current

information to the public.
 ROLES OF COMMUNICATORS AND
JOURNALISTS

1. To make available information and evidence to inform the public

about issues that matter to them in the most neutral way possible;
2. To provide facts for the public to form judgments and decisions;
and
3. To facilitate accurate processing and analysis of such facts in a
professional and ethical way
 FUNCTIONS OF COMMUNICATORS AND
JOURNALISTS

1. To collect and document information, facts and opinions, and

present them for public analysis and deepening to the root of reality;
2. To deliver truths and facts;
3. To present where the news is happening and having the ability to
record what is happening accurately with the new technology.
 Competencies of Communicators and Journalists
Listening - it is the ability to receive and interpret messages in the
communication process.
Speaking - the action of conveying information or expressing one’s
thoughts and feelings in spoken language.
Writing - the activity or skill of making coherent words on paper and
composing text.
Reading - the act or skill of reading written or printed matter silently
or aloud.
 Rights of Communicators and Journalists of
Communicators and Journalists

1. Freedom of the Press

2. Freedom of speech
3. Access to information, people, and spaces
4. Access to gateways and distribution
 Responsibilities of Communicators and Journalists

1. Observe ethical codes

2. Respect the rights of others
3. Serve a watchdog role
4. Provide information for the public
5. Journalism ethics
 Accountabilities of communicators and journalists

1. Provide guarantees against censorship and protection of

freedom of expression.
2. Safeguarding the confidentiality of journalistic sources .
3. Ensuring that information held by the government can be
timely and easily accessed by the public.
 Code of Ethics of Communicators and Journalists
1. At all times upholds and defends the principle of media
freedom, the right of freedom of expression, and the right of
the public to be informed.
2. Strives to ensure that information disseminated is honestly
conveyed, accurate, and fair
3. Does his/her utmost to correct harmful inaccuracies.
4. Differentiates between fact and opinion.
 Code of Ethics of Communicators and Journalists
5. Does nothing to intrude into anybody’s private life, grief,
or distress unless justified by overriding consideration of the
public interest .
6. Protect the identity of sources who supply information in
confidence and material gathered in the course of his/her
work.
7. Produces no material likely to lead to hatred or
discrimination on the grounds of a person’s age, gender, race,
color, creed, legal status, disability, marital status , or sexual
orientation.
 Code of Ethics of Communicators and Journalists

8. Shall normally seek the consent of an appropriate adult

when interviewing or photographing a child for a story about
his/her welfare.
9. Avoids plagiarism.
 Code of Ethics of Communicators and Journalists

8. Shall normally seek the consent of an appropriate adult

when interviewing or photographing a child for a story about
his/her welfare
9. Avoids plagiarism
THANK YOU
VERY MUCH!
 Areas of specialization in which
communicators and journalists work
• Advertising Corporate and instructional media
(producing visual, audio, media, written, and multimedia
materials for training and instruction, internal and external
communications, sales, and public relations)
 Areas of specialization in which
communicators and journalists work

Electronic media Journalism (magazines, newspapers,

print, electronic, television, radio,
 Areas of specialization in which
communicators and journalists work

• Production Management • Public relations • Telecommunications

(news or production) • Visual communications (graphic design,
production design, photography, video
 JOB OPPORTUNITIES
BROADCAST JOURNALISM

famous TV news anchors, Broadcast Journalism, however, has

many different facets, both in front and behind the camera. There are
local news anchor jobs, traffic and weather reporters, and production
crew.
 JOB OPPORTUNITIES
INVESTIGATIVE JOURNALISM

finding, reporting, and presenting news that other people try to hide.
 JOB OPPORTUNITIES
PHOTOJOURNALISM

is telling stories with photographs. But on top of that, the

stories created must follow the rules of journalism.
 JOB OPPORTUNITIES
SPORTS JOURNALISM

Sports journalist jobs vary across media, roles, and content.

Some sports journalists stick with one employer, and do one
form of media, while others freelance covering various sports
and writing and reporting for print, broadcast, and/or online
milieus.
 TASK 3

If you were a journalists or communicator, how can you

maintain ethical behavior in your field of work? Write at least
one paragraph with 3-5 sentences.