PROFESSIONALS AND

PRACTITIONERS
IN COMMUNICATION

QUARTER 3—MODULE 8
 OBJECTIVES:

At the end of the discussion, you are

expected to:
1. Identify the roles, function, rights,
responsibilities, and accountabilities of
communicators and journalist;

2. Learn the specific work areas of a

communicator and a journalist; and

3. Distinguish ethical and unethical

behaviors among practitioners.
 JOURNALISM

Journalism is a form of writing that tells

people about things that really happened, but
that they might not have known about
already. People who write journalism are
called “journalists.” They might work at
newspapers, magazines, web sites or for TV or
radio stations.
 COMMUNICATION

It is the process of sending and receiving messages

through verbal and/or nonverbal means—speech (oral
communication), writing (written communication), signs,
signals, and behavior. The term communication process
refers to the exchange of information
(a message) between two or more people.

 COMMUNICATION SPECIALIST
Public Relations Specialists

A public relations specialist is a professional who

is responsible for building and maintaining
positive relationships between an organization
or client and the public.
 COMMUNICATION SPECIALIST
Public Relations Specialists

Communications Specialists handle public relations,

information output, and media requests. They can
also plan social media campaigns or advertising
efforts for a business. Overall, they ensure a company
has excellent and effective advertising whenever a
campaign is in the works.
 JOURNALIST

Journalist is a person who collects,

writes, or distributes news or other
current information to the public.
 COMMUNICATORS

Communicators are persons who are

able to convey or exchange information,
news or ideas, especially one who is
eloquent or skilled.
ROLES OF 1. To make available
COMMUNICATORS AND information and evidence to
inform the public about issues
JOURNALISTS that matter to them in the
most neutral way possible;

2. To provide facts for the

public to form judgement
and
03decisions; and

3. To facilitate accurate
processing and analysis of
such facts in a professional
and ethical way.
FUNCTIONS OF 1. To collect and document
COMMUNICATORS AND information, facts and
opinions, and present them for
JOURNALISTS public analysis and deepening
to the root of reality;

2. To deliver truths and

facts; and
03

3. To present where the news

is happening and having the
ability to record what is
happening accurately with the
new technology.
 COMPETENCIES OF
COMMUNICATORS AND
JOURNALISTS
 LISTENING

It is the ability to receive and

interpret messages in the
communication process.
 SPEAKING

It is the action of conveying

information or expressing one’s
thoughts and feelings in spoken
language.
 WRITING

It is the activity or skill of making

coherent words on paper and
composing text.
 READING

It is the act or skill of reading

written or printed matter silently
or aloud.
 RIGHTS,
RESPONSIBILITIES,
ACCOUNTABILITIES of
COMMUNICATORS and
JOURNALISTS
 RIGHTS of
COMMUNICATORS and
JOURNALISTS
 FREEDOM OF THE PRESS

It is the fundamental right of various forms of

media—including print, radio, television, and online
media—to operate freely in society without
government control, restriction, or censorship.
(COMMISSION ON SECURITY AND COOPERATION
IN EUROPE , 2016)
 FREEDOM OF SPEECH

It is a principle that supports the freedom of an

individual or a community to articulate their
opinions and ideas without fear of retaliation,
censorship, or legal sanction.
ACCESS TO INFORMATION, PEOPLE, SPACES

It is the ability for an individual

to seek, receive and impart
information effectively.
 ACCESS TO GETAWAYS AND DISTRIBUTION

It is the ability for an individual

to seek, receive and impart
information effectively.
 JOURNALISM "PRIVILEGE"

The idea behind reporter's privilege is that

journalists have a limited First Amendment
right not to be forced to reveal
information or confidential news sources
in court.
 RESPONSIBILITIES of
COMMUNICATORS and
JOURNALISTS
RESPONSIBILITIES OF
COMMUNICATORS AND
JOURNALISTS 1. Observe ethical codes

2. Respect rights of others

3. Serve a watchdog role

03
4. Provide information for the public

5. Journalism ethics
ACCOUNTABILITIES of
COMMUNICATORS and
JOURNALISTS
1. Provide guarantees against censorship and
protection of freedom of expression.

2. Safeguarding the confidentiality of

journalistic sources.

3. Ensuring that information held by the

government can be timely and easily accessed
by the public.
 CODE of ETHICS of
COMMUNICATORS and
JOURNALISTS
1. At all times upholds and defends
the principle of media freedom,
the right of freedom of expression
and the right of the public to be
informed.
 2. Strives to ensure that
information disseminated is
honestly conveyed, accurate,and
fair
3. Does his/her utmost to
correct harmful
inaccuracies
4. Differentiates
between fact and
opinion
5. Does nothing to intrude into
anybody’s private life, grief, or
distress unless justifiedby
overriding consideration of the
public interest
 6. Protect the identity of
sources who supply
information in confidence and
material gathered in the
course of his/her work
 7. Produces no material likely to
lead to hatred or discrimination in
the grounds of a person’s age,
gender, race, color, creed, legal
status, disability, marital status, or
sexual orientation
 8. Shall normally seek the
consent of an appropriate adult
when interviewing or
photographing a child for a
story about his/her welfare
9. Avoids
plagiarism
Areas of Specialization in
which Communicators
and Journalists Work
 ADVERTISING

Corporate and instructional media (producing

visual, audio, media, written,and multimedia
materials for training and instruction, internal
and externalcommunications, sales, and public
relations)

 ELECTRONIC MEDIA

Journalism (magazines, newspapers,

print, electronic, television, radio,
broadcast

 PRODUCTION MANAGEMENT

It involves planning, organizing,

directing, and controlling all activities of
production.
 TELECOMMUNICATIONS

are the means of electronic

transmission of information over
distances.
VISUAL COMMUNICATIONS

It is the transmission of
information and ideas using
symbols and imagery.
 JOURNALISM

The core purpose of journalist is to research, document,

write, and present the newsin an honest, ethical, and
unbiased way. Although the method for reporting the
news may be changing, the need for talented, qualified
and educated journalists isn’t. A journalist job
description still calls for hard work, ethics, quality
writing, and, at its heart, the desire to tell the truth.
 BROADCASTJOURNALISM

When you think of broadcast journalism, you may

think of the famous TV news anchors, Broadcast
Journalism however, has many different facets, both
in front and behind the camera. There are local news
anchor jobs, traffic and weather reporters,and
production crew.

EXAMPLES:
 INVESTIGATIVE JOURNALISM

It is finding, reporting, and presenting news which

other peopletry to hide. It is very similar to standard
news reporting, except that the people at the center
of the story will usually not help you and may even
try to stop you from doing their job.

EXAMPLES:
 PHOTOJOURNALISM

It is telling stories with photographs. But on top of

that, the stories created must follow the rules of
journalism. They must be true stories and the
journalist must try to tell the story in the most fair,
balanced and unbiased way possible.
EXAMPLES:
 SPORTS JOURNALISM

Sports journalist jobs vary across media, roles and

content. Some sports journalists stick with one
employer, and does one form of media, while others
freelance covering various sports and writing and
reporting for print, broadcast and/or online milieus.
EXAMPLES:
ACTIVITY AND
QUIZ TIME!
GROUP 1
Leader:
Angel
Members:
Kim Carla
Carl Vincent
Wegine
Angel
Jayrelle
GROUP 2
Leader:
Abegail
Members:
Vivian
Mae Joy
John Paul
Princess Aira

GROUP 3
Leader:
Dianna Fe
Members:
Kim Rainer
Reyver
Kristel
Rea Joy

GROUP 4
Leader:
Nichole
Members:
Maybelle
Bea
Lovely
Christan

THANK YOU PO!

JESSA MAE, MICHELLE and JAY ADRIAN