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Red Bull KAM Template
Red Bull KAM Template
Presentation sub-title
Executive summary
Quick overview of the main points from your presentation… if your client only had one minute to
go over the presentation, what is most important for them to know?
Describe the status quo using some data points that help to summarize the Red Bull /
EMRECo relationship (e.g. margins, total sales, etc.)
Show them that you are listening to them by recounting their questions / concerns sent via.
email.
Note: for this task, feel free to use some artistic license to fill in some blanks that aren’t mentioned in the
data (as long as it doesn’t contradict what you’ve been given)… e.g. you may say something like “Red Bull
and EMRECo have a relationship going back 15 years” or something similar if you’d like.
Opportunity 1: data points & recommendation
Include a couple of next steps that you’d imagine would need to occur to help bring your
recommendations to life. Feel free to use artistic license here and note down whatever you
think might be reasonable.
You might also include some points that you’d like to investigate further before meeting
again, for example, the client mentioned being worried about inventory levels, but we
have no data about Red Bull inventory, so we might include a point around getting data
and investigating that topic.
Thank you
Other templates you may wish to use