ULTRATECH

STRATEGIC MANAGEMENT
Presented by:- Aman Mahato(23dm071)
Suvendu Rout (23dm066)
Bibhabasu Dash (23dm077)
Sagar Maiti (23dm067)
TABLE OF CONTENTS

01 02 03 04

ABOUT EXTERNAL INTERNAL CONCLUSION

COMPANY ANALYSIS ANALYSIS

 01
ABOUT COMPANY
 ULTRATECH
UltraTech Cement Limited is an Indian
multinational cement company based
in Mumbai. It is the largest manufacturer
of grey cement, ready-mix concrete (RMC)
and white cement in India and 5th largest
around the globe with an installed
capacity of 151.90 million tonnes per
annum and 105.71 million tonnes per
annum sales volume.
PRODUCTS/BRANDS UNDER
ULTRATECH CEMENT LTD.
• UltraTech Concrete

• UltraTech Building Solutions

• UltraTech Xtralite

• UltraTech Super

• Birla White
 MAJOR SUBSIDIARIES OF
ULTRATECH CEMENT LTD.
1. Dankuni Cement Works
2. Rajashree Cement Works
3. Aditya Cement Works
 VALUES
● Acting and taking decisions in a manner thatINTEGRIT
is fair and honest.
Y 1
● On the foundation of Integrity, doing
all that is needed to deliver value to all
stakeholders. COMMITMENT
● An energetic, intuitive zeal that arises from 2
emotional engagement with the
organisation that makes work joyful and PASSIO
inspires each one to give his or her best. N 3
● Thinking and working together across
SEAMLESSNE
functional groups, hierarchies,
businesses and geographies. SS
4
● Responding to internal and external SPEE
customers with a sense of urgency.
D 5
—CHAIRMAN,
ULTRATECH CEMENT
Mr. Kumar Mangalam Birla is
LIMITED.
the Chairman of the Aditya
Birla Group. He chairs the
Boards of all of the Group’s
major companies in India and
globally.
 02
EXTERNAL ANALYSIS
PORTER'S 5 FORCES
ANALYSIS
PORTER'S 5 FORCES ANALYSIS OF
ULTRATECH CEMENT
1. Threat of New Entrants (Low)
• High Capital Expenditure

• Brand Loyalty

• Government Regulations

2. Bargaining Power of Suppliers (Moderate)

• Limited Number of Raw Material Suppliers

• Standardized Inputs

• Backward Integration
PORTER'S 5 FORCES ANALYSIS OF
ULTRATECH CEMENT
3. Bargaining Power of Buyers (Low)
• Fragmented Buyer Base:
• Standardized Products
• High Switching Costs

4. Threat of Substitutes (Low)

• Limited Availability
• Different Properties
• Higher Costs
PORTER'S 5 FORCES ANALYSIS OF
ULTRATECH CEMENT
5. Competitive Rivalry (High)
• Consolidated Industry
• High Capacity Utilization
• Limited Product Differentiation

Overall, Porter's 5 Forces analysis suggests that the Indian

cement industry is moderately attractive for Ultratech Cement.
 PESTEL
ANALYSIS
PESTEL ANALYSIS OF ULTRATECH CEMENT

1. POLITICAL AND REGULATORY FACTORS:

• Government Policies and Regulations
• Political Stability
2. ECONOMIC ANALYSIS:
• GDP Growth
• Interest Rates
PESTEL ANALYSIS OF ULTRATECH CEMENT

3. SOCIAL AND CULTURAL TRENDS

• Identify social and cultural factors that could impact
consumer behavior, such as lifestyle trends, demographic
shifts, cultural norms, and values.
4. TECHNOLOGICAL ANALYSIS:
• Innovation in Cement Production
• Digitalization
PESTEL ANALYSIS OF ULTRATECH CEMENT

5. ENVIRONMENTAL ANALYSIS
• Environmental Regulations
• Sustainability Initiatives
6. LEGAL FACTORS
• Labor Laws
• Intellectual Property Rights
 03
INTERNAL ANALYSIS
 VRIO
FRAMEWORK
VRIO FRAMEWORK ANALYSIS OF ULTRATECH
CEMENT
1. Valuable
• Extensive Manufacturing Network
• Strong Brand Reputation

2. Rare
• Deep Industry Knowledge
• Strategic Raw Material Sources
VRIO FRAMEWORK ANALYSIS OF ULTRATECH
CEMENT
3. Inimitable
• Research & Development (R&D) Capabilities
• Strong Distribution Network

4. Organized
• Efficient Supply Chain Management
• Skilled Workforce
 SWOT
ANALYSIS
SWOT ANALYSIS OF ULTRATECH CEMENT

1. Strengths:
• Market Leadership
• Extensive Production Network
s W

• Strong Financial Performance

• Focus on Quality
o T
• Technological Advancements
SWOT ANALYSIS OF ULTRATECH CEMENT

2. Weaknesses:
• Limited Brand Awareness (Globally) s W
• Product Diversification
• Vulnerability to Economic Slowdowns
• High Reliance on Raw Material Suppliers
o T
• Limited Focus on Sustainability
SWOT ANALYSIS OF ULTRATECH CEMENT

3. Opportunities:

• Growing Infrastructure Demand s w

• Expansion into International Markets
• Development of Sustainable Cement Products
• Adoption of Digital Technologies o T

• Mergers and Acquisitions

SWOT ANALYSIS OF ULTRATECH CEMENT

4. Threats:
• Intense Competition s w
• Rising Input Costs
• Government Regulations
• Emergence of Substitute Materials o T
• Economic and Political Instability
 04
CONCLUSION
CONCLUSION
Ultratech Cement's strong market position, extensive network,
and focus on quality position it for continued success. By
addressing its limited global presence and product diversification,
Ultratech can capitalize on growing infrastructure demand and
the development of sustainable cement products.