FAD, SAD, TAD – Pincode Analysis

We have referred Data from the 1st to the 10th of April.

Pin codes where a volume is Min 100 in 10 Days, and a FAD is

<= 35% and Conversion(SAD+TAD) is <= 30% Respectively are
categorized as Low FAD and Low Conversion Pincodes.

We are focusing on pincodes with Low FAD and Low

Conversion and plan of action to Improve those pincodes.
 Overall Classification

High FAD – High Conversion High FAD – Low Conversion

Pincodes – 90 Pincodes – 12240
Volume - 445 Volume - 708483

Total Pincodes - 20115

Volume - 944861

Low FAD – High Conversion Low FAD – Low Conversion

Pincodes – 238 Pincodes – 7547
Volume - 828 Volume - 235105
 Overall Classification >100 Volume

High FAD – High Conversion High FAD – Low Conversion

Pincodes – 0 Pincodes – 1696
Volume -0 Volume - 438959

Total Pincodes - 2114

Volume - 531559

Low FAD – High Conversion Low FAD – Low Conversion

Pincodes – 0 Pincodes – 418
Volume - 0 Volume - 92600
Low FAD -Low Conversion and Volume

Delhivery Ecom
Total Pincodes – 68 Total Pincodes – 134
Volume - 12374 Volume - 24873

Total Pincodes – 418

Volume - 92600
XB
Ekart
Total Pincodes – 57
Total Pincodes – 70
Volume - 12417
Volume - 13599
Low FAD -Low Conversion and Volume

Ecom
Total Pincodes – 134
Volume - 24873

Total Pincodes – 204

Volume - 38472

Ekart
Total Pincodes – 70
Volume - 13599
 Drop States No. of PIN codes
UTTAR PRADESH 53
BIHAR 46
JAMMU AND KASHMIR 36
Major TELANGANA
KARNATAKA
35
32
Impacted RAJASTHAN
MAHARASHTRA
31
30
States ASSAM
MADHYAPRADESH
27
27
GUJARAT 19
TAMILNADU 13
ODISHA 10
WESTBENGAL 10
Plan Of Action
We have shared Low FAD and Low Conversion Pincodes
with every 3PL Partner

Request 3PL to share root cause analysis for the same

We have identified few pincodes where we are getting

low performance continuously hence we have planning to
shut them off.

Also we are diverting volume to that 3PL who

performing better than someone

We are also Cheking data HUB Wise and informing them

to improve the performance