SWOT

ANALYSIS
 APPLE
• Apple is one of the leading brands in the IT &
Technology sector. Apple SWOT analysis evaluates
the brand by its strengths & weaknesses which are
the internal factors along with opportunities & threats
which are the external factors. Let us start the SWOT
Analysis of Apple:
Strength Weakness

1.Own operating
system. 1.Competition from
2.Constant innovations other consumer
in products and electronics brands.
technology. 2.Similar products
3.Loyal customer base. available at cheaper
4. Wide offering prices.
including 3. Not affordable for
smartphones,laptops, lower class people.
watches, TV etc.
Opportunity Threats

1. The rise of Android

ecosystem in the mobile
1.Can come with new
and tablet space.
product designs like
foldable phones. 2. Threat from
competitors who are in
2. Can also enter in
mode of constant
gaming console market.
innovation.
THANK YOU