SAMSUNG

COMPANY
GROUP 5:
SEEKERS
1. Minh Chi
2. Nhu Hao
3. Quoc Huy
4. Huy Trung
5. Nguyen Thoa
6. Hai Yen
 OUTLIN
E
Introduction Strengths Opportunities

Target customer Weaknesses Threats

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 INTRODUCTION
 Samsung Electronics Co., Ltd stands today as
the world’s second-largest technology company
that produces electronic devices.
It is a South Korean conglomerate business.
Samsung was also titled as the number one in
consumer electronics brand worldwide and is
recognized for its evolutionary advancements in digital technology.
 Founded: in 1938 
 The company is known to produce equipment that includes
telecommunications, electronics, home appliances, and
semiconductors. 3
 Target customer of Samsung
• Age: 15 – 45
👪
• Lifestyles: driven by heavy consumption of TV and digital
media, and they are especially engaged in local TV series, as well
as celebrities and their
aspirational lifestyles.

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 Interests: prefer online channels for connecting with
friends, Love the technological products, prefer wider
touch screen
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 Behaviors: seek for a stylish
and fashionable phone

 Attitudes: are willing to pay

for such an expensive
smartphone if it delivers
satisfaction

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SWOT
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 1
STRENGTHS
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  Dominates the Smartphone Market 
Samsung has dominated the smartphone market for years.
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 Research and Development
These include tablet, camcorder, mobile
phone, camera, TV/video/audio,
Memory Cards, PC, and other
accessories.  
 Largest Producer of TV Screens in
the world
 Innovative organization at the
forefront of new technologies and
ideas.

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 Wide range of Product Portfolio: 
There are three main product categories that Samsung
offers:
• Home Appliances
• Semiconductors
• Consumer Electronics

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  Strong Brand Image: 
Samsung has a strong
brand image and is trusted by millions for its
quality products.

 Stronghold in the Asian Markets:

Samsung retains a stronghold in the Asian
markets, particularly India and China.
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 2
WEAKNESSES
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 Samsung’s Weaknesses
Main competitors Lack its own
are also largest OS and
buyers software

Focus on too Chinese low Too low

many price product profit
products margins

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 3
OPPOTUNITIES
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 Strategic partnerships with
software developers
 Strategic partnerships with
online service firms
 Business growth through
product development
 Business growth through
diversification

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 4
THREATS
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 Threats Facing Samsung

Competition, Imitation of Legal

especially in the consumer restrictions
consumer electronics and lawsuits
electronics products
industry

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 STRENGTHS WEAKNESSES
Dominates the Lack its own OS and
Smartphone Market  software
CONCLUSI Research and Focus on too many
Development
ON Wide range of Product
products
Too low profit margins
Portfolio 

Strategic partnerships with Imitation of consumer

software developers electronics products
Business growth through Legal restrictions and
product development lawsuits
OPPORTUNITIES THREATS

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 Thanks!

Any questions?

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