Title

EMERGENCE AND USAGE OF AI IN VARIOUS SECTORS AND ITS

ASSOCIATED CHALLENGES AND FUTURE OUTCOMES.
A
SYNOPSIS PPT
SUBMITTED TO THE
SHRI JAGDISHPRASAD JHABARMAL TIBREWALA UNIVERSITY,
FOR THE DEGREE
OF
DOCTOR OF PHILOSOPHY
IN

BY

NAME- GRISHMA B SHAH

UNDER THE GUIDANCE OF

Dr. Kanwal Preet

DEPARTMENT OF COMPUTER SCIENCE

SHRI JAGDISHPRASAD JHABARMAL TIBREWALA UNIVERSITY,

VIDYANAGARI, JHUNJHUNU, RAJASTHAN – 333001

Year 2024
 TITLE OF RESEARCH
EMERGENCE AND USAGE OF AI IN VARIOUS SECTORS AND ITS ASSOCIATED
CHALLENGES AND FUTURE OUTCOMES.
TABLE OF CONTENTS
🞂 INTRODUCTION
🞂 REVIEW OF LITERATURE
🞂 OBJECTIVES
🞂 PROBLEM ON HAND
🞂 IMPORTANCE OF THE STUDY
🞂 RESEARCH METHODOLOGY
🞂 SCOPE OF STUDY
🞂 LIMITATIONS
🞂 REFERENCES
 INTRODUCTION
Artificial Intelligence
Artificial intelligence is the science and technology which making machines those are
intelligent, particularly smart computer programs as indicated by the scientist John
McCarthy. It is a methodology of building a machine, a modified machine controlled
robot, and programming thinks keenly, in the comparative way the knowledge people
being think. Man-made intelligence is structured by concentrating how the human
cerebrum thinks and how people learn, choose, and working while attempting to
solving other issue, and afterward utilizing the results of this examination as a premise
of creating intelligent programming frameworks.
Artificial intelligence is the process of simulating human intelligence into a
programmed machine to think like a human being for solving problems. Artificial
Intelligence is a branch of computer science used to develop an intelligent machine that
can think and act to solve complex problems rationally like a human being. It is
powered by the technique of machine learning, deep learning, heuristic searching, rule
based system, Artificial Neural network, Support Vector Machine, Natural Language
Processing, etc.
Applications of Artificial Intelligence
● In medical and health care field AI is used for symptoms mapping and predicting disease.
● AI used in manufacturing industries for performing complex tasks through drone robots.
● It is used to develop an Optimized and personalized healthcare treatment recommendations
system.
● AI-based techniques are used in the advertising and marketing industries to develop
conversational bots for providing efficient customer service.
● AI used to develop a Robo-advisors intelligent technique for inverters for providing advice
for stock trading.
● An artificial intelligent agent can be implemented in Spam detection and filters on email.
● It is used to develop social media monitoring tools for tracking sensitive content or fake
news.
● AI-based recommendation system provides appropriate recommendations for a particular
Song or TV show for online entertainment applications.
 REVIEW OF LITERATURE
Manne, (2021) analysed that numerous AI-based services (such as social networks, e-commerce, and other
online services) are now part of everyday life for Europeans, yet concerns about privacy and data protection
remain. In most cases, the topic of discussion is a technology that is either now in use or is expected to be in
use soon (e.g., autonomous cars) (human-in-the-loop, responsibility, effects on professionals, and
employment). However, the social consequences and human impact of AI systems are rarely investigated
before the technology is accessible and starts to spread generally (i.e. not just in Europe). After the systems
are put into use, many people have questions. 'Autonomous killer robots' is a common term for (lethal)
autonomous weapons systems (LAWS), a recent example of an AI-related application that has sparked
worldwide controversy about the technology's profound social and ethical implications.

Li, (2020) analyzed that the ongoing, (largely) undetected revolution in medicine and health care that AI is
bringing about may be characterized as such. As well as having the potential for revolutionary medical
advancements and enormous advantages, it also comes with a host of unanswered questions and very dubious
implications. As a result, AI has already opened the door to new paradigms in medicine and health care.
Tiwari, (2020) researcher concluded that proper study and deployment of AI program
should be carried out. In order to accomplish Prevent job cuts and confusion, organisations
should ensure sufficient service awareness and expertise transfer to HR employees.

Schonberger, (2019), companies are the primary applicants for AI patents, with 12 coming
from Japan, three from the United States, and two from China, according to a list of the top
20. Seventeen of the top twenty academic candidates are Chinese. AI is expected to have a
worldwide economic effect of 26.1% of China's GDP and 14.5% of North America's GDP
by 2030, according to one global assessment. Northern Europe will have a 9.9 percent
increase, while Southern Europe will see an 11.9 percent increase. Artificial intelligence in
medicine and health has been estimated to have an enormous economic effect. Many EU
nations' GDPs are burdened by health expenditures of 10% or more (in 2016).
Schlogl. S et al(2019) examined the applicability of AI tools in different technologies and
also studied the human attitude towards these technologies. Around 19 interviews were
conducted to know the usage of AI tools in different European companies. Consequent
results states that utilization of AI and its technologies is still at the starting point by various
companies. The reason behind the lack of usage of these technologies is the missing
information and the lack of relevant skills. These companies are merely using it for the
effectiveness of their internal processes or for the management of Customer relationships for
determining their social media tasks.
Kumar and Ranjan et. al. (2019) wrote an article to examine the effect of AI on
companies. Their main objective was to investigate the role of artificial intelligence (AI) in
the development of a personalized marketing engagement strategy. They concentrated on
designing, engaging, and providing clients with customized offerings. This article
demonstrates that consumers are ready for a new journey in which AI can encourage real-
time learning with endless choices and information that can help executives maximize
customer loyalty over time with the help of personalized predictions.
Dijkkamp, (2019) These qualitative studies explore the function of the HR expert with
inside the recruitment and choice manner transforms whilst corporations enforce synthetic
intelligence. The study’s findings make contributions to this with the aid of using extending
this view with the effect for the HR expert with the implementation of AI and map it for the
one-of-a-kind degrees of the recruitment and deciding on manner. Result suggests how the
obligations and obligations in sourcing and screening decrease, and as a result, the fee
introduced with the aid of using the HR expert additionally decreases on this phase. Hence,
the HR expert can alter to their new obligations and obligations after which upload fee to
different components of the manner, for the reason that the AI equipment is supportive in
place of main in the long run decision-making manner of the HR expert.

George & Thomas, (2019) This paper makes a speciality of qualitative studies and targets
to give an explanation for how AI has been included in special capabilities of HR and its
effect on the organizations, personnel and HR. The paper concluded that HR has been
experiencing a chief revolution with the assist of AI which has been slowly trickled down to
the various HR capabilities. These capabilities are reshaped with the assist of a digital
assistant which as soon as turned in to totally finished by humans.HR capabilities together
with expertise acquisition, overall performance appraisal, learning and improvement are a
few of the numerous have been AI had been implemented.
 OBJECTIVE OF THE STUDY

1. To study emergence and scope of AI in current scenario

2. To study importance of AI in higher education
3. To study importance of AI in human resource decision
4. To study importance of AI in health sector
5. To study various challenges associated with the usage of AI and its effective solution
 PROBLEM ON HAND
Artificial intelligence is now used to do a wide range of tasks, including detecting heart
attacks, hiring new employees, interpreting complex texts, driving cars, predicting
crime and deploying more police to a neighbourhood, answering customer service
calls, reviewing tax returns, and selecting the news, products, and search results we see
online. AI will permeate every aspect of our culture, economy, government, and daily
lives during the coming ten years. One prediction states that by 2030, 70% of
businesses will be using AI systems. China, the European Union, and numerous other
nations have unveiled national AI policies, investing billions in research and financial
gain.
The issues listed above surface when AI use becomes more pervasive in people's daily
lives. These raise difficulties like the following: 1) Will the usage of AI result in
numerous problems in society? 2) Is AI's lack of personality a global issue, and if so,
how should it be addressed?
 IMPORTANCE OF THE STUDY
Artificial intelligence advancements have the potential to greatly advance humankind
through increasing productivity, efficiency, and cost-savings. Dependence on AI will
therefore inevitably result in increased production, trade, transportation, medical
treatment, rescue efforts, education, farming, as well as for greatly raising the capability
and degree of social governance. This is demonstrated by the fact that by 2035, AI is
predicted to boost economic growth by an average of 1.7% across a variety of industries.
The development of AI technology, however, is also anticipated to upend a number of
nations' socioeconomic systems and judicial systems. It's because we utilize it carelessly,
focusing only on its advantages. Furthermore, despite AI's extensive use, many
individuals are still unaware of the technical aspects that go into its operation.
 RESEARCH METHODOLOGY

RESEARCH DESIGN

This research is empirical in nature and its qualitative and quantitative both. A survey
approach will be adopted to collect information about the sample characteristics and sample
opinions on the study model. To conduct this research study smoothly, researcher will select
the population which is comprised of recruitment managers, healthcare professionals and
educators from their respective fields in Mumbai city.

SAMPLE SIZE:

Though researcher has tried to collect the required sample size and end up with interviewing
the 250 HRM managers and 250 health care professionals. So the total sample size will be
500 respondents.
 SOURCE OF DATA
Primary Data
Primary data is further divided into two parts, i.e., qualitative as well as quantitative data.
Qualitative data is data composed of online interviews using openended questions.
Quantitative data is data gathered by using a survey method by using a close-ended
questionnaire.
Secondary Data
The secondary source of data will be compiled from relevant articles published in technical
and management journals and periodicals. Internet-based articles, newspapers and other
blogs, etc., have also provided further insights, forming part of the secondary data source.
Peer-reviewed articles and other published works in this area and allied/relevant areas were
also considered.
 SCOPE AND LIMITATION OF THE STUDY

Although, using AI in healthcare, education and HRM is a recent research field. In this area of
research, AI for healthcare such as Treatment efficiency, Healthcare management, Fraud and abuse
detection, analysing the behaviour of patients, Customer relationship management, etc. is already
done. This research is intended to propose a AI for healthcare, education and HRM finding the
qualitative attributes of patients, preparation of dataset for mining, diagnosis of diabetes, developing
learning framework to develop various solutions which will save the time and enhance the same for
faster analysis. The researcher has studied the existing system and its problem is being identified.
The research has following limitations:
∙This research is limited to Indian context only.
∙This research is limited to Mumbai only.
∙This research is limited to small sample size only.
∙This research is limited to some fields of AI only.
 PLAN OF WORK
● Qualified CET and eligible for course work

● Completed course work classes

● Appeared course work exam

● Department Research Committee (DRC)

● Participation in four conferences and presentation in two seminars

● Summary and two Research papers

● Submission of Thesis as per prescribed format

● Final Viva

● Convocation Ceremony
 REFERENCES

● Gulshan, V., Peng, L., Coram, M., Stumpe, M. C., Wu, D., Narayanaswamy, A., ... & Webster,
D. R. (2016). Development and validation of a deep learning algorithm for detection of
diabetic retinopathy in retinal fundus photographs. Jama, 316(22), 2402-2410.

● Kermany, D. S., Goldbaum, M., Cai, W., Valentim, C. C., Liang, H., Baxter, S. L., ... & Zhang,
K. (2018). Identifying medical diagnoses and treatable diseases by image-based deep learning.
Cell, 172(5), 1122-1131.

● Schonberger, D. (2019). Artificial intelligence in healthcare: a critical analysis of the legal and
ethical implications. International Journal of Law and Information Technology, 27(2), 171-203.

● Manne, R., & Kantheti, S. C. (2021). Application of artificial intelligence in healthcare:

chances and challenges. Current Journal of Applied Science and Technology, 40(6), 78-89.

● Li, R. C., Asch, S. M., & Shah, N. H. (2020). Developing a delivery science for artificial
intelligence in healthcare. NPJ digital medicine, 3(1), 1-3.
● Huang, Z., Zhou, A., & Zhang, G. (2012). Non-negative Matrix Factorization: A Short Survey on
Methods and Applications. Communications in Computer and Information Science Computational
Intelligence and Intelligent Systems, 331–340.

● Syam, N., & Sharma, A. (2018). Waiting for a sales renaissance in the fourth industrial revolution:
Machine learning and artificial intelligence in sales research and practice. Industrial Marketing
Management, 69, 135–146.

● Chagas, B. N. R., Viana, J. A. N., Reinhold, O., Lobato, F., Jacob, A. F. L., & Alt, R. (2018).
Current Applications of Machine Learning Techniques in CRM: A Literature Review and Practical
Implications. 2018 IEEE/WIC/ACM International Conference on Web Intelligence (WI).

● Kumar, V., Rajan, B., Venkatesan, R., & Lecinski, J. (2019). Understanding the Role of Artificial
Intelligence in Personalized Engagement Marketing. California Management Review, 61(4), 135–
155.
● Schlögl, S., Postulka, C., Bernsteiner, R., & Ploder, C. (2019). Artificial Intelligence Tool
Penetration in Business: Adoption, Challenges and Fears. Communications in Computer and
Information Science Knowledge Management in Organizations, 259–270
THANK YOU