DESIGN THINKING AND

INNOVATION Session 1&2

D R . K U MK U M BH A RT I
WHAT IS THE PURPOSE OF
THIS COURSE?
• Design thinking is a strategy making process to design solutions to the complex, at
times, unsaid, unmet needs.
• Design thinking applies tools from the world of design and shifting the focus on
human behaviour
• DT adopts the human centered view and check technological feasibility and
commercial viability
• Popularized by: David M. Kelley and Tim Brown of IDEO and Roger Martin of the
Rotman school, Toronto
EXERCISE 1 OF 3
Name: Alphabets
Time given: 7 Mins
Engagement: Individual
SHARE REASONS WHY YOU LIKE/DISLIKE
THESE DESIGNS?
Innovation is hard work and a messy process.
NPD: THE CONVENTIONAL WAY
IMPORTANCE OF DT
1. It can help you or your team surface unmet needs of the people you are creating
for.
2. It reduces the risk associated with launching new ideas.
3. It generates solutions that are revolutionary, not just incremental.
4. It helps organizations learn faster.
 INDUSTRY AND DESIGN THINKING

Source: Creativity at work: Design thinking as a strategy for Innovation by Linda Naiman https://www.creativityatwork.com/design-thinking-strategy-for-innovation/
(accessed on May 23, 2020)
The gaining popularity of design thinking in industry is such that the big four of consultancy firms such as McKinsey, Accenture, PwC, and Deloitte have acquired design
consultancies.
MEANING OF DT
Tim Brown (2009) understands design thinking as the intersection of “what is
desirable from a human point of view with what is logically feasible and
economically viable”
Dorst (2011) describes it as “an exciting new paradigm for dealing with problems in
many professions”.
Tim Brown (2009) outlines that “the continuum of innovation is best thought as a
system of overlapping spaces rather than a sequence of orderly steps”. And he adds
that such overlapping spaces are thought as:
Inspiration: the problem or opportunity that motivates the search for solutions;
Ideation: the process of generating, developing and testing ideas;
Implementation: the path that leads from the project room to the market.
Those three spaces, combined, are critical to achieve excellence and, ultimately, to
innovate.
PREREQUISITES FOR DOERS
1. Mindset shifts
2. Tacking problems from a new direction
ARTICLE DISCUSSION
Design Thinking by Tim Brown
Develop the entire marketplace not just one device
Human centered design ethos
Selling functionality or selling functionality and design for profits?
What Kaiser did?
Magic Mouse 2 Charging cable of iPhone 7