CONCEPTUALLY YOURS

Within the Realm of Brand Psychology,

Concept Of Proximity accounts for the tendency of brand to form interpersonal
relations with those who are close by.

RURAL DECK
Background
In India's vast rural landscape, reaching products to the 1.4 billion population
requires astute rural branding and strategic marketing. Tailoring products to meet
rural needs and preferences is imperative for market penetration. With changing
consumer behaviors and aspirations, effective branding establishes trust and
loyalty, crucial in areas with limited exposure to advertising. Strategic marketing
navigates distribution challenges, leveraging localized communication to resonate
with diverse socio-economic backgrounds. By aligning with government initiatives
and socio-economic objectives, businesses unlock immense potential in rural
markets. In this landscape, rural branding and strategic marketing are not just
advantageous but essential for sustainable growth and success.
 Objective
• Implement sustainable strategies for FENA's visibility enhancement.
• Focus on locations frequented by low-income and marginalized
communities.
• Target busy hubs such as bus stands, railway stations, and weekly markets.
• Educate and inform rural and nearby town residents about FENA's offerings.
• Aim to raise awareness and accessibility of FENA's presence.
• Ensure that FENA's products and services are known and accessible to the
target demographic.
Mela/Yatra/fair Branding
Free Sampling
Pole Branding

• Flex on Iron Frame

• 2.5 x 3.5 Feet – Can be customised as per requirement
• Permission Subject to availability
E Rickshaw Branding

• Flex on Iron Frame

• 1.5 x 3 Feet – Can be customised as per requirement Height Constraint
• Union Charges as per applicable
Wall Painting
No Parking Boards
Umbrella Branding
Float Hoardings

• MOQ: 6 Ft and 8 ft
• Two Color Printing
Float Activity
Next Steps
• Campaign Plan
• Commercials
Thank You