WEEK#8

INSTRUCTOR: SIDRA ZUBAIR

D AT E : 4 / 4 / 2 0 2 4
CONTENTS

• What ethical ,social and political issues are raised by

information systems?

• What specific principles for conduct can be used to guide ethical

decisions?

• Why do contemporary information systems technology and the

internet pose the challenges to the protection of individual
privacy and intellectual property?

• How have information system affected everyday life?

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BEHAVIORAL TARGETING AND YOUR
PRIVACY

• Problem: Need to efficiently target online adds.

• Solutions: Behavioral Targeting allows businesses and

organizations to more precisely target desired
demographics

• Google monitors user activity on thousands of sites;

businesses monitor own sites to understand customers

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CONT…

• Demonstrates IT’s role in organizing and distributing

information

• Illustrates the ethical questions inherent in online information

gathering

• Issues in Google Adsense

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UNDERSTANDING THE ETHICAL AND
SOCIAL ISSUES RELATED TO THE
SYSTEMS

Recent Cases of failed ethical judgement in business

• Lehman Brothers, Mineral Management Service

Ethics
• Principles of right and wrong that individuals acting as free moral
agents, use to make choices to guide their behaviors

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INFORMATION SYSTEMS AND ETHICS

• Information systems raise new ethical questions because

they create opportunities for:

• Intense social change, threatening existing distribution

of power, money, rights and obligations

• New kinds of crime

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UNDERSTANDING ETHICAL, MORAL
AND SOCIAL ISSUES RELATED TO
SYSTEMS

• Model for thinking ethical, social ,political issues:

• -Society as a calm pound

• IT as rock dropped in pond, creating ripples of new

situations not covered by old rules

• Social and political institutions delay in making new

policies (require attention in gray areas)

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UNDERSTANDING ETHICAL, MORAL
AND SOCIAL ISSUES RELATED TO
SYSTEMS (ITS)

• Political Issues(Politics)

• Social Issues (Society)

• Ethical Issues (Individuals)

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FIVE MORAL DIMENSIONS OF THE
INFORMATION AGE

1. Information rights and obligations

2. Property rights and obligations

3. Accountability and Control

4. System Quality

5. Quality of Life

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KEY TECHNOLOGY TRENDS THAT
RAISE ETHICAL ISSUES

• Doubling of computer power

• Rapidly declining data storage cost

• Networking advances and the internet

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CONT…

4. Advances in data analysis techniques

• A. Profiling (using datamining techniques)

• B. Non-obvious relationship awareness (NORA)

• Network Mapping

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THANK YOU